360° Photo Product

Results

• 6 signed clients in 4 months
• 53 meetings in 4 months
• 15,437 added to Total Addressable Market
• 39 page Sales Development Playbook
• Still booking strong during COVID

Challenges

OpenSpace was looking to supplement their SDRs to help scale outreach more affordably. Their biggest concern was keeping up the level of quality, making sure their outreach partner represented them well, and also can help them expand their target list. They also have 5 sales reps and needed someone to schedule for each rep based on his or her territory.

Solution

1. We built a Total Addressable Market broken down in detail by Territory, including how many target accounts each rep has.
2. We created a Sales Development Playbook that in detail included our buyer person, copy, strategy, and best tactics.
3. We created 3 campaigns for 3 separate buyer persons. Then on top, we added campaigns for individual sales reps so we actively make track and make sure we are generating enough pipeline fo each rep to hit their quota.
4. Finally, we executed these campaigns across Email, Professional Social Channels, and Direct Mail.