Case Study
53
Meetings
In
4 Months
Results
- 6 signed clients in 4 months
- 53 meetings in 4 months
- 15,437 added to Total Addressable Market
- 39 page Sales Development Playbook
- Still booking strong during COVID
Challenges
OpenSpace was looking to supplement their SDRs to help scale outreach more affordably. Their biggest concern was keeping up the level of quality, making sure their outreach partner represented them well, and also can help them expand their target list. They also have 5 sales reps and needed someone to schedule for each rep based on his or her territory.
Solution
- We built a Total Addressable Market broken down in detail by Territory, including how many target accounts each rep has.
- We created a Sales Development Playbook that in detail included our buyer person, copy, strategy, and best tactics.
- We created 3 campaigns for 3 separate buyer persons. Then on top, we added campaigns for individual sales reps so we actively make track and make sure we are generating enough pipeline fo each rep to hit their quota.
- Finally, we executed these campaigns across Email, Professional Social Channels, and Direct Mail.
About
Company Type
SaaS
Company Size
30 Employees
Product/Service
360° Degree Photo Documentation
Target Industries
Construction
Target Departments
VPs of Ops/Construction
Outreach Channels
Email, Social, Direct Mail
Headquarters
San Francisco, CA
Website
openspace.ai
Learn More about OpenSpace
Hire builders, not photographers. A new class of photo documentation, automatically pinned to plan location with AI.
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