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FAQs

What is Email Authentication?

Email authentication is the process of verifying that an email message came from the email address that it claims to have come from. This is done by checking the email's headers for information about the email's origins. If the email fails authentication, it may be marked as spam or rejected altogether. There are two main types of email authentication: SPF (Sender Policy Framework): This type of email authentication checks the email's headers to see if the email was sent from an authorized IP address. If the email wasn't sent from an authorized IP address, it will fail authentication. DKIM (DomainKeys Identified Mail): This type of email authentication uses digital signatures to verify that the email wasn't modified in transit. If the email was modified, it will fail authentication. Email authentication is important because it helps to protect email users from spam and phishing attacks. By verifying that an email is coming from the address that it claims to be coming from, email users can be sure that they are receiving legitimate email messages.

What is a Sender Reputation?

Sender reputation is the email equivalent of a street address. It's how email servers decide whether or not to let your message through to the inbox. Just like you wouldn't want to live on a bad block, email servers don't want to accept email from a bad domain. There are a few things that can hurt your email domain's reputation: -Sending email from a new IP address -Frequent complaints from email recipients -Bouncing email back to sender -Spamming All of these things can result in your email being blocked by servers, which is why it's so important to maintain a good sender reputation.

What is an Email Warmup Service?

An email warmup service is, quite simply, a way to get your email domain warmed up and ready to send email. This is typically done by sending a series of emails from the email domain in question to a list of email addresses provided by the customer. The goal is to get the email domain's "sender reputation" up to snuff so that when it comes time to actually send email, things go smoothly. There are a few different factors that go into sender reputation, but the most important one is deliverability. In order to have good deliverability, email providers need to see that your email domain is sending emails that people actually want to receive. This is where email warmup services come in handy - they help you get your email domain "warm" so that when you do start sending email, it's more likely to actually make it into people's inboxes.

What is Domain Warming?

Domain warming is the process of sending emails from a new email domain to a list of contacts in order to improve deliverability. By "warming" up your email domain, you're essentially telling email providers that you're a legitimate sender and not a spammer. As a result, your emails are more likely to end up in recipients' inboxes instead of their spam folders. There are a few different ways to go about domain warming, but the most common is to start by sending a small number of emails and gradually increasing the volume over time. Another approach is to send a series of email blasts to your entire list at once, but this can be risky and may result in your email domain being flagged as spam. Either way, domain warming is an important step to take if you want to ensure that your emails are getting delivered to your recipients. So if you're planning on sending any email campaigns in the near future, make sure to warm up your email domain first!

What is an SDR Agency?

An SDR agency is an organization that provides sales and marketing services to other businesses. The term "SDR" stands for "sales development representative." These agencies typically offer a wide range of services, including lead generation, appointment setting, and market research. Many companies use SDR agencies to help them generate new leads and customers. These agencies can be very helpful in providing the necessary sales and marketing support to grow a business. However, it is important to choose an SDR agency that is reputable and has a good track record.

What is a Direct Mail Marketing Company?

A direct mail company is a business that specializes in the creation and distribution of direct mail marketing materials. Direct mail companies typically offer a wide range of services, including list procurement, design, print production, and postage. While some businesses handle their own direct mail campaigns, others outsource the work to specialist firms. There are many benefits to using a direct mail company, including access to expert knowledge and resources, economies of scale, and the ability to focus on other aspects of your business.

What is B2B Direct Mail?

B2B direct mail is a type of direct marketing that involves sending promotional materials to businesses and other organizations. It is a way to reach potential customers and clients who may be interested in what your company has to offer. Direct mail can be an effective marketing tool if used correctly. It can help you generate leads, build relationships, and increase sales. However, it is important to understand how to use B2B direct mail before you start your campaign. Here are a few tips to help you get started: Plan your campaign carefully. Decide what type of promotional materials you will send and who your target audience is. Develop a strong offer. Your offer should be something that will interest your target audience and encourage them to take action. Create compelling content. Your content should be well-written and provide value to your readers. Test your campaign before you launch it. Send a small test mailing to a group of people who are similar to your target audience. This will help you gauge the effectiveness of your campaign. Track your results. Keep track of the number of responses you receive and the sales that result from your campaign. This will help you determine whether or not B2B direct mail is right for your business.

What is Cold Outreach on LinkedIn?

Cold Outreach on LinkedIn is the process of connecting with potential customers, partners, or other contacts through the platform. It can be done through InMail messages, connection requests, or even direct messages. The key to success with cold outreach on LinkedIn is to personalize your approach and offer value upfront. Simply sending a generic message or request is unlikely to get you very far. Instead, take the time to research your potential contacts and craft a message that will resonate with them. If done correctly, cold outreach on LinkedIn can be an extremely effective way to build relationships and grow your business. However, it's important to keep in mind that not everyone is going to be receptive to your overtures. Don't take it personally if you don't get a response from everyone you reach out to - just keep trying and eventually you'll find the people who are interested in what you have to offer.

What are LinkedIn Prospecting Messages?

If you're not familiar with the term, "LinkedIn prospecting messages" refers to the process of reaching out to potential customers or clients through LinkedIn. This can be done by sending a direct message, connecting with someone who has already made a connection with your target, or by joining groups and participating in discussions. The key to successful LinkedIn prospecting messages is to come across as genuine and helpful, rather than salesy or spammy. If you can establish a connection with someone and offer value upfront, you'll be much more likely to convert them into a customer or client down the road. Here are a few tips for crafting effective LinkedIn prospecting messages: - Keep it short and sweet: No one wants to read a long, rambling message. Get to the point quickly and be concise. - Personalize your message: Generic messages are a turn-off. Take the time to personalize your message for each person you're reaching out to. - Offer value: What can you offer the person you're reaching out to that will be of value to them? This could be information, resources, or even just a helpful introduction. - Be genuine: Don't try to hard sell someone from the get-go. Build a rapport and relationship first, and the sales will come naturally down the road.

What is LinkedIn Outreach?

LinkedIn outreach is the process of connecting with other professionals on LinkedIn in order to build relationships and expand your network. This can be done by sending messages, invitations to connect, or InMails. LinkedIn outreach can be an effective way to build relationships with potential customers, clients, or employers. It can also be a great way to find new business opportunities or learn about new trends in your industry. When you're doing LinkedIn outreach, it's important to be professional and polite. You should also make sure that you're providing value to the person you're reaching out to. For example, if you're a salesperson, you might offer to send information about your product or service. If you're a job seeker, you might offer to help with research or connect the person with someone you know. LinkedIn outreach can be a great way to build relationships and expand your network. Just make sure that you're being professional and providing value when you reach out to others.

What are List Building Services?

There are a lot of different "list building services" out there. But what do they really mean? A list building service is simply a company that will help you compile a list of contacts (usually email addresses) so that you can market your product or service to them. Now, there are a lot of different ways that these services can go about collecting contacts. Some will simply buy lists of email addresses from other companies. Others will use more sophisticated methods, like web scraping, to collect contacts from websites and online directories.

What is List Building?

Most people in the business world are familiar with the term "list building." For those who are not, list building simply refers to the process of creating a contacts list. This contacts list can be used for a variety of purposes, such as marketing or sales. There are a number of different ways to go about building a contacts list. One way is to purchase lists from third-party providers. Another option is to gather contacts manually, which can be done through various methods such as public records searches or internet research. Once you have your list of contacts, it's important to keep it up-to-date and accurate. The last thing you want is to send out a marketing campaign to a bunch of contacts who are no longer interested in your product or service. There are a number of ways to keep your list accurate, such as using an email verification service.

What is a Cold Email?

A "cold email" is an email sent to a recipient without any prior contact. Cold emails can be used for various purposes, such as sales, networking, or even job hunting. The key to success with cold emails is to make sure they are well-written and relevant to the recipient. Here are a few tips on how to write a successful cold email: - Keep it short and sweet. Nobody wants to read a long, rambling email from someone they don't know. Get to the point quickly and be concise. - Personalize your message. Generic emails are easy to spot and will likely be ignored. Take the time to research the recipient and tailor your email accordingly. - Don't be a creep. This should go without saying, but don't send unsolicited emails that are creepy, or otherwise inappropriate. Not only is it rude, but it will also likely get you reported and blacklisted. - Provide value. What can you offer the recipient? Whether it's information, a product, or a service, make sure your email has something of value for the person receiving it. By following these tips, you'll be well on your way to writing successful cold emails that will actually get read (and responded to)!

What is a Cold Email Marketing Agency?

A cold email marketing agency is a company that specializes in helping businesses reach their target audience through email. They typically use a variety of techniques to get their clients' messages into the inboxes of potential customers, including list building, lead generation, and email deliverability. While some businesses may be able to handle their own cold email campaigns, others may find it helpful to outsource this task to an agency. There are a number of benefits to working with a cold email marketing agency, including: - Access to expert knowledge and resources: A good agency will have a team of experienced professionals who know how to create effective cold emails and get them delivered to the right people. - Save time and money: Cold emailing can be a time-consuming process, and it can be expensive to hire someone internally to do it. An agency can take care of all the details for you so that you can focus on other aspects of your business. - Get better results: With an agency's help, you'll be able to improve your open and click-through rates, and ultimately generate more leads and sales.

What is Sales Outsourcing?

Sales outsourcing is the process of hiring an outside company or individual to handle sales activities on your behalf. This can include anything from lead generation and prospecting to appointment setting and closing deals. There are a number of reasons why you might choose to outsource your sales efforts. Perhaps you don't have the in-house resources to dedicate to a full-time sales team. Or maybe you're looking to break into a new market and need some help getting started. Whatever the reason, there are a few things you should keep in mind if you're considering outsourcing your sales function. First, it's important to find a reputable company or individual with experience in your industry. You'll also want to clearly define your goals and objectives for the outsourcing arrangement. Finally, make sure you have a good system in place for tracking results and measuring success. Outsourcing your sales can be a great way to free up time and resources so you can focus on other areas of your business. But it's important to do your homework and choose the right partner if you want to make the most of this strategy.

What is a Lead Generation Agency?

A lead generation agency is a company that provides services to help businesses generate leads. Cold calling and email marketing are two of the most common methods used by agencies to generate leads. However, there are a number of other methods that can be used as well. Lead generation agencies typically work with businesses in a wide variety of industries, so they have a good understanding of what works and what doesn't. If you're looking for help generating leads, then working with a lead generation agency is a great option. Just make sure to do your research and choose an agency that has experience in your industry. Cold calling and email marketing are two of the most common methods used by agencies to generate leads; however, there are a number of other methods that can be used as well. Lead generation agencies typically work with businesses in a wide variety of industries, so they have a good understanding of what works and what doesn't. If you're looking for help generating leads, then working with a lead generation agency is a great option. The most important thing to remember when working with a lead generation agency is that you need to be clear about your goals. What are you looking to achieve? How many leads do you need? Once you know this, you can start to narrow down your options and find the right agency for your business.

What is B2B Lead Generation?

B2B Lead Generation is the process of identifying and qualifying potential customers (leads) for your business's products or services. Cold calling and email marketing are two common methods used to generate leads. However, there are a number of other lead generation activities that your business can pursue. The goal of BToB lead generation is to generate more sales opportunities for your sales team. By generating more leads, you increase the chances that your sales team will close more deals and reach their quota. There are a number of different ways to generate leads. The most important thing is to find a method that works for your business and stick with it. Try out different methods and see what generates the most interest from potential customers.

What are Lead Generation Services?

Lead generation services are essentially businesses that help you generate leads for your company. Cold calling and email marketing are two of the most popular methods used by lead generation services. Cold calling involves reaching out to potential customers who haven't expressed interest in your product or service yet. Email marketing, on the other hand, involves sending emails to potential customers in an attempt to get them to buy your product or use your service. While both cold calling and email marketing can be effective, they each have their own set of pros and cons. Cold calling is great for getting in touch with potential customers quickly, but it can be very intrusive and annoying. Email marketing is less intrusive, but it can sometimes be less effective because people are more likely to ignore emails than phone calls. Ultimately, the best lead generation strategy for your business will depend on your specific needs and goals. Cold calling might work well for a business that's just starting out, while email marketing might be a better option for a business that's been around for awhile and already has a large customer base. It all depends on your unique situation.

What is a B2B Call Center?

A B2B Call Center is defined as a call center that makes outgoing calls to other businesses. Cold calling is a common practice in B2B call centers. The goal of cold calling is to generate interest in the product or service that the call center is selling. Cold calling can be an effective way to generate leads for a B2B call center. However, it can also be a very frustrating experience for both the caller and the person who receives the call. Cold calls often result in rejection and can be a time consuming process. If you are considering using cold calling as a lead generation strategy for your B2B call center, there are a few things you should keep in mind. First, you need to have a well-trained staff that is knowledgeable about your product or service. Second, you need to have a script that is designed to generate interest in your product or service. Finally, you need to be prepared for rejection and have a plan for how you will handle it. Cold calling can be an effective lead generation strategy for B2B call centers if it is done correctly.

What are Cold Calling Services?

Cold Calling Services are businesses that make outgoing calls to customers on behalf of their clients. Cold calling is a form of telemarketing, and is often used to generate leads or set appointments. There are a few things to keep in mind when looking for a cold calling service. First, you'll want to find a service that has experience in your industry. They should understand your products or services and be able to speak about them confidently. Second, you'll want to make sure the service uses modern technology. This will help them be more efficient and effective in their outreach. Finally, you'll want to choose a service that offers competitive pricing. Cold calling can be expensive, so you'll want to make sure you're getting the best value for your money.

What is B2B Cold Calling?

B2B Cold Calling, also known as B2B Sales Prospecting, is the process of contacting potential customers (leads) via phone calls who have not previously been in contact with your company. Cold calls are typically made by salespeople over the phone or use of a CRM dialing system. The goal of cold calling is to generate new business leads that can be followed up on and converted into customers. B2B Cold calling can be a challenging and time-consuming process, but it can be an effective way to reach new customers and grow your business. Here are some tips for successful B2B Cold Calling: - Do your research: Before making a cold call, research the company and the individual you are contacting. This will help you tailor your pitch and increase the likelihood of making a connection. - Be prepared: Have a script or outline of what you want to say ready before making the call. This will help you stay focused and on track. - Be friendly and professional: Cold calling can be tough, but it’s important to sound friendly and professional. Smile while you’re talking on the phone – it will make a difference in your tone! - Listen: Cold calls are a two-way conversation, so make sure to listen to the person you’re speaking with. This will help you tailor your pitch and build rapport. - Follow up: After the call, follow up with an email or LinkedIn message. This will help keep the conversation going and increase the chances of conversion. B2B Cold Calling can be a great way to generate new business leads. By following these tips, you can improve your success rate and grow your business. So pick up the phone and start dialing!

How long does it take to get started with an outsourced SDR team?

Typically, our outsourced sales development services onboarding takes 2-4 weeks, but we can move as fast as your team. During onboarding, we'll host a kickoff to complete an onboarding questionnaire to help us understand your business, your target market, and your target personas. Following the kickoff, our team will begin to build out a custom outbound strategy in the form of a Sales Development Playbook. After we review the Playbook together, we begin training your sales development reps to have them ready to start dialing after onboarding has concluded. The faster you're able to get us information, the faster we can get your campaigns launched!

What forms of payment does SalesHive accept?

Our CEO always says, “always make it as easy as possible for people to pay you.” So that is what we live by. Most of our sales outsourcing clients prefer to pay by credit card, but we also accept ACH invoicing and can do our best to be flexible with any other method you prefer.

Can I pause our outsourced sales reps for a month?

Yes you can pause at any time. We only require a small $150 monthly fee to pay for the cost of holding our marketing assets. We understand that companies and industries go through changes and we strive to be as easy to work with as possible to outsource your sales and marketing services. You can’t find a more classy team of outsourced sales development reps. We are the real deal.

Is b2b outsourced sales really month-to-month?

Yes. All of our B2B outsourced sales contracts can be structured monthly, all we ask is that you submit a formal 30-day notice if you decide to go a different direction. If you are not happy with your outsourced sales development reps, you can ask your strategists to get reassigned or you can simply end your contract. That being said, our outsourced sales reps are extremely professional and talented and we hope you stay with our team until you are acquired by the company of your dreams. Our success is your success. Our happy clients are a testament to the quality of our outsourced sales development reps. In fact, we still have the very first client we worked with nearly 5 years ago.

When does billing for my outsourced sales development reps start?

One of the big advantages of using our team is you get to “try before you buy.” Before we ever send you the first invoice, you will have a chance to meet your outsourced sales development team and we even build out the entire strategy, so you feel confident with our service before starting payment. We do not start campaigns or billing until final approval from your team. Another great reason to try outsourcing your sales development team instead of building one internally. Trust us, we are worth a shot!

Why should I outsource my sales development?

Simply put, leave it to the sales outsourcing experts! When you consider that 83% of internal sales development teams don't hit quota, the chances of building an internal team and being successful is slimmer than the 'thought leaders' on LinkedIn will lead you to believe. We run outsourced sales development programs for 150+ companies and we have fine tuned our process and developed our own technology to maximize meeting rates for your sales team. Outsourcing sales development can sound scary, but all of our remote Sales Development Reps (SDRs) are located in the U.S. and are trained experts in sales and become invaluable assets to our clients. Plus, we're cheaper than hiring and managing an internal team when you factor in costs such as benefits, commissions, data, technology, and the cost of managing and coaching internal reps.

What if my profile gets restricted while prospecting?

You can get your profile unrestricted by submitting a copy of your ID to LinkedIn, while this is not ideal and seems like an invasion of privacy, it is possible to get you profile unrestricted. Something very important to note here is that if you are using a paid version of LinkedIn, then you will need to make sure you are not getting charged for your subscription. LinkedIn is notorius for charging users for accounts that are restricted because they make it difficult to cancel the transactions with your credit card company or bank by changing their name by a digit on their billing. For example you will see a transaction link this LINKEDIN-506*5839696 LNKD.IN/BILL CA 10/18, then the next one will look like this LINKEDIN-505*123523452 LNKD.IN/BILL CA 10/18, thus they purposfully make it impossible to block the vendor on your credit card or bank. So it is very important to get your account unrestricted or you may billed for perpetuity for the account. They also make it very difficult to call them or get in contact with their team.

Why do LinkedIn profiles get restricted?

LinkedIn profiles can get restricted for many reasons, but here are a list of a few: 1) The profile is manually flagged by several people on LinkedIn as spam. 2) Too many outstanding pending invites (but usually this leads to not being able to send invites not a profile restriction) 3) Sending too many invites in a given 24hr timeframe (we recommend 50-100 invites per day, even if you are using a paid version of LinkedIn).

How many connections are made per day?

This depends on the quality of the LinkedIn profile. If the LinkedIn profile has been around for a long time (5+ years) and has many connections (1000+), then we typically send 100-200 invites per day. But if a LinkedIn profile is anything short of that we don’t recommend messaging over 100 invites per day, typically we will send 50-100 social outreach invites per day on average. It is also important to make sure that you don’t have too many pending invites, typically we recommend removing pending invites once you exceed more than 1500 pending invites.

Is LinkedIn too crowded to be effective for lead generation?

LinkedIn is not too crowded, particularly if you are going after a niche job title because they wil not be receiving thousands of LinkedIn invites and messages per day. Yes, the CEO of Uber will most likely not respond to your LinkedIn request, but the Head of Logistics at a growing transporation company might love the attention and respond as soon as they see your message. So in short, the more targeted and niche, the better. That’s not to say we haven’t booked meetings through LinkedIn with big companies or executives either, but in general it can be less effective as you target the same prospects hundreds of other companies have tried to target as well.

How effective is LinkedIn?

This always depends on the industry, but when comparing LinkedIn to email using our entire client base, the channel itself is just as effective. In fact, LinkedIn has been the most effective channel for some of our clients. The biggest variations occur when comparing industries or target personas. For specific industries such as IT or Marketing, LinkedIn has been proven to be significantly more effective than email. But, when reaching out to small businesses like restaurants, or target personas that tend to not care about their professional online presense, email and cold calling can be far superior. It all comes down to your market, and we’d be happy to discuss this with you to see what makes the most sense for your business.

What is the benefit of prospecting on LinkedIn?

The benefit to prospecting on a social platform like LinkedIn is that it can expand your reach and it is also the preferred communication channel for a percentage of your target market. Firstly, it expands your reach because you will not be able to find or purchase the email address of everyone in your target market, but you can always reach out to them on LinkedIn as most business professionals maintain a profile on LinkedIn, as LinkedIn acts as many people’s resume. Secondly, it is the preferred communication channel for 20-30% or your target list, as many people enjoy the fluidity of a LinkedIn chat compared to email or LinkedIn, this is generally because you are able to learn more about the person on the other end of the chat by viewing their LinkedIn profile and you are able to chat in real-time and see when a person is online aka. communication is faster in general.

How is LinkedIn used to generate B2B sales leads?

LinkedIn is a great resource for sales and marketing. There are many different methods to generating leads on LinkedIn, but our primary tactic is to send invites to top prospects with a custom invitation message. Then once the prospect accepts the invite, we thank them and send them a custom message describing how our products can make their life easier or make them more money. The key to social media outreach is to be informal (aka. conversational) in tone. If a prospect does not reply, we send them a follow up message. This is what we call a LinkedIn Messaging Cadence.

What are the top KPIs for b2b cold calling service companies?

We gauge this in a number of ways. First, we start by evaluating the number of cold calls made. Then, we break down looking at number of connections made, number of conversations started, and then finally number of meetings booked. The most important cold calling KPI is call-to-meeting conversion, but that’s only a piece of the puzzle and each of the other metrics are followed/tracked carefully to ensure the best conversions possible from the very start of the engagement.

What technologies do b2b cold calling companies use?

Primarily, cold callers are using Phoneburner, which is a 1:1 power dialer. By utilizing this advanced technology, our cold callers can make up to 400 dials every single day, which is over 4x the output of an average internal sales development rep. Our cold calling strategists also provide them with lists built using some of the best data available like ZoomInfo / DiscoverOrg and Apollo, which not only includes phone numbers for office and direct dial, but also mobile numbers!

What cadence should a B2B cold calling service use?

While this varies depending on the size of each clients total addressable market (which we create for free for each client during onboarding!), the average outbound cold calling cadence consists of 5 dials, and 1-2 voicemails. The cold callers will also follow-up their voicemails with an email to help increase conversion rates. This cadence results in the highest conversion rates of any channel.

What kind of volume do b2b cold calling companies produce?

Our cold callers can typically make 150 – 200 dials per day on a part time basis, and 300 – 400 dials per day on a full-time basis. That’s an incredible number when you consider the average SDR only makes ~40 dials per day.

What kinds of training do b2b cold calling companies put sales development reps through?

Our cold callers go through ongoing training not only when they onboard to SalesHive, but also when they are assigned to a client. Initially, cold callers will go through a SalesHive Certified cold calling training program as well as a 3rd party training with our partners at ClozeLoop. Our QA team provides ongoing feedback based on call recordings and their managers work closely with them for ongoing coaching to continually improve performance and make sure they are hitting their quota.

Where are your cold callers based?

Our cold callers are fully remote and located across the U.S. — we never offshore this incredibly important role to ensure the highest quality of outreach services for all of our B2B clients. Having a fully remote workforce around the U.S. also ensures we can source and hire the most talented cold calling reps without worrying about geographic location.

What does a typical cold email look like?

Cold emails are designed to appear as personal as possible, meaning we don’t use any unnecessary images or HTML and instead send the emails as plain-text as much as possible. This not only has an impact on improving conversion rates but also helps ensure emails don’t get caught by spam filters which impact overall deliverability for the domains we are using. When a prospect receives an email, using multi-variates ensures it will look personalized for them, and it will also look different than any emails their coworkers receive and focus on specific pains they are facing and how we can help.

Are the cold emails tracked for opens and clicks?

Yes, our proprietary cold email platform is developed to be able to track both opens and tracks. We even developed a way to track a specific percentage of emails based on a percentage so we can get a baseline of what our open rates are without embedding an open tracking pixel in every single email, which can impact deliverability of the emails.

How do you test cold email marketing copy effectiveness?

Rather than relying on standard A/B testing to determine what messaging is the most effective, we developed a proprietary technology for multi-variate testing which allows us to get hyper-granular on not only which cold emails are converting, but also what pieces of the prospecting and outreach program is working. We can test multiple versions of each individual part of a cold email, such as the subject line, opener, value prop, and call to action, and track each version sent individually. What this means is that not only do we have better visibility into what messaging is working, but every email is also unique to each prospect it is sent to, meaning no duplicates emails which can have a huge impact on deliverability.

How many cold emails are sent per day?

This varies heavily by client, both on your cold email marketing package and meeting goal, as well as the scope of your TAM (total addressable market). On average, we’re typically sending 200 – 500 emails each day. Our Responders monitor all of the emails that we receive in response to the emails going out to handle objections and book meetings with interested prospects!

What domain does SalesHive use to send marketing emails?

Rather than sending cold emails from your current domain and jeopardizing your deliverability, we developed a process to create “lookalike” domains that are set-up with all of the correct specs (DKIM, DMARC, MX, SPF) and redirect all traffic directly to your main domain. We’ll typically create 3+ domains to spread volume across the domains in order to not overload any domains which can trigger spam filters. Once the domains are created, we put them through a warming process we developed called SHWARMING, which warms the domain up properly to achieve higher volume without risking emails going to spam. Note: All of the domains we create are the property of our clients, and ownership of the domains are transferred during the engagement so you don’t have to worry about us squatting on the domains.

Where are the cold emails sent from?

All of our marketing emails are sent from your company name, rather than using the SalesHive name. We will either do email marketing from an alias we create (at your approval) or send the cold emails and LinkedIn messages from the name of an existing employee at your company. Either route results in all outreach coming directly from your brand to eliminate any confusion with prospects.

What does a typical SalesHive email cadence or sequence look like?

While this can vary widely depending on the size of each client’s TAM (total addressable market — which we build for free for each client during onboarding!), the average B2B email marketing cadence consists of 4-6 emails that are spread out over a 20-30 day period. We will also work with clients to create low-volume drip campaigns for prospects that haven’t been responsive during the initial outreach campaign in order to keep them engaged but not overload them with cold emails before engaging them again after 90+ days.

What makes SalesHive different?

In an industry crowded with mediocre or even deceitful processes, we're proud of our unique approach to outsourced sales development: We developed our own technology. Not only have we built the best A/B testing platform in the industry, but we also developed integrations with every major CRM so you can have all of your data in one place. We supply you with a full team of US-based sales development experts, not just a single rep. We broke down all of the aspects of an SDR (Sales Development Rep) to create and master specialized roles and processes to optimize the output of our lead generation services. When you hire SalesHive, you are not only getting dedicated reps here in the US, but also the power and knowledge of our entire team. Our contracts are month-to-month and we allow you to pilot us with zero risk during our free onboarding. We'll build out a full custom-tailored sales development strategy for your business during onboarding and get you introduced to your team before you make any final commitments to ensure you feel like SalesHive is the right partner for your outsourced sales development needs. Once you give us approval, our contracts are month-to-month rather than locking you into long-term contracts like most companies in our space.

Does hiring a B2B lead generation agency make sense if I already have a sales team?

Yes! There is no need to reinvent the wheel here. We have built out proven processes and technology that will feed your sales team qualified leads, so all they need to do is hold meetings and close the deals. We work very well with existing teams and also frequently work side-by-side with internal lead generation teams, by assisting with list building, optimization, email domain management, and goal tracking. Please note that we do not hold the meetings that we set, we only set the meetings, you still need a salesperson or sales team to hold the meetings and close the leads that we bring in with our outbound lead generation tactics.

How can a B2B lead generation agency benefit my business?

Relying on referrals or inbounds is a risky move that can leave you with all of your eggs in one basket. Lead generation is a very difficult and very necessary aspect of any successful sales organization to ensure that you have multiple channels, both inbound and outbound, generating leads for your sales team. We feed sales meetings to our clients’ sales team using outbound lead generation channels (Email Marketing, LinkedIn Outreach, Direct Mail, and Cold Calling). Businesses cannot rely on the prospect to find them online, particularly when companies are in a crowded market or are new to the market and do not have a dominant online presence. This strategic approach keeps a steady stream of leads moving from multiple channels and is why outbound lead generation is so important for growing B2B companies. It is also a key aspect of growing brand recognition and awareness in new markets. While we fully believe inbound marketing is highly important, we strictly focus on outbound marketing because it’s what we’re experts at and don’t pretend to be experts at anything else just to check off the boxes.

What technology does SalesHive use for B2B lead generation?

SalesHive uses its own custom-built CRM and sales outreach platform for all email marketing, LinkedIn, reporting, and booked meeting tracking. One of the most exciting features of the platform is our multi-variate testing, which makes it simply the best A/B testing platform on the planet. It uses variables for every aspect of the email (subject, greeting, opener, call-to-action (CTA), closer, and any other custom variable you may need) to dynamically test thousands of email variations to optimize for the perfect email messaging. This messaging can then be translated across other channels to optimize LinkedIn and cold calling scripts as well. Our AI for variable testing can also automatically turn off low performing variables to help optimize campaigns and improve results in less time. Additionally, all SalesHive clients receive a login to our platform to track goals, meetings, contacts, and all sales outreach activity. You can also sync data with your CRM to track SalesHive outreach inside your internal Salesforce environment or any other CRM using our Zapier connection.

What is the most effective channel for B2B lead generation?

Channel effectiveness is highly dependant on the industry. We always recommend starting with every channel to figure out which channel is the most effective, and because it increases overall reach. Some prospects prefer to be contacted on specific channels or will be more responsive on a channel, and some contact data can only be found on specific channels, thus it is best to be on every channel. But, once you figure out what channels work best for your company’s sales outreach, then it is important to double or triple down on the best channel. Also, it is possible to simply maximize every channel to see the absolute best results, so while some channels may not be as cost-efficient you are still setting as many meetings as possible. Regarding cold calling, it can be good to start with 2 full or part-time callers as one may be less effective than the other. In order to get your true channel effectiveness for cold calling, it is best to have multiple cold callers. Similarly, it is important to optimize messaging before determining the overall channel effectiveness. It is also important to keep in mind that the most effective messaging can differ by channel, thus just because a script is working well for cold calling doesn’t mean that the same script dynamic will be the most effective script for LinkedIn or cold email/email marketing and visa versa.

How many reps will I be assigned?

When you work with SalesHive you get assigned a complete B2B Lead Generation Team at your service. First, you will be assigned a Sales Strategist that will meet with you weekly, build the entire strategy and documentation, create custom lists for your target market and target contacts, and set up A/B testing using our revolutionary variable testing AI. Then you will be assigned a Responder who responds to all the responses of the campaigns, schedules and reschedules sales meetings, handles all objections, and logs activity and meetings in the platform. Next, you will be assigned cold callers (telemarketers) to contact your top prospects in a systematic process using a power dialer and working with the Responder to set sales meetings and following up with potential meetings. While all of this is happening, you will be getting the full force of our industry-leading operations team that sets up and monitors your email domains to ensure deliverability, tracks open rates and monitors open tracking links, and ensures all campaigns are running smoothly and effectively.

What’s the benefit of hiring a B2B lead generation agency?

Given the amount of energy, money, and headache that it takes to build a solid SDR team from scratch (with no promise it will ever work) many people find it makes far more sense to outsource this function, especially if outbound hasn’t even been proven as an effective channel to their business. In a survey conducted in early 2020 of several hundred VP’s of Sales/Marketing, 83% of internal sales development / SDR teams were found to not be hitting quota. When you factor in the average cost of a single SDR is over $75k annually and requires an average of 3 months to ramp, it’s hard to argue the benefits of outsourcing part or all of this function to a team of lead generation experts for B2B companies that can produce better results in less time and for less money. Our company consists of dedicated experts that specialize in every aspect of email marketing, sales development, and email operations. Don’t reinvent the wheel, just make it spin faster!