Nuro was looking to scale outreach and increase the number of quality sales meetings to make a name among higher education institutions and sign new business. They started with 1 sales rep and now have 3. Their concerns were booking quality meetings with the right titles and making sure their outreach partner represents them well.

1. We built a Total Addressable Market of Universities, Colleges, Junior Colleges, Trade and Technical Schools with a focus on VP of Academic Affairs and Student Success.
2. We created a Sales Development Playbook that included buyer roles, copy, strategy, and best tactics.
3. We created 1 campaign, using multi-variate testing, targeting the above mentioned titles.
4. We created a re-target campaign reaching out to anyone who hadn’t been sent an email in 90 days- this campaign focussed on another tool of our client.
5. We had just stated a competitor campaign when COVID-19 changed our focus.
6. We started a COVID-19 focussed campaign due to schools having to now be all online and targeted Provosts and Chancellors of the Total Addressable Market.
7. In the midst of COVID-19, Nuro hosted a webinar about how best to engage with remote students. SalesReply ran a campaign to gauge interest and increase attendance.