Grow Email Meetings With Our AI-Driven Email Platform
With so many B2B sales and marketing teams relying on cold email prospecting to generate meetings, it’s become harder than ever to catch the attention of buyers. Our cold email outreach campaigns are designed to stand out against the noise and generate high-quality meetings in your target market. By utilizing our proprietary technology, our team is able to test messaging, enhance performance, and deliver every email directly to your prospects inbox instead of their spam box. Once the email outreach starts catching the attention of your prospects, our team of highly skilled and US-based responders work to handle any objections and coordinate meetings with your team so they can focus on closing deals.
Our Cold Email Process
Warm Up Email Domains
Setup and authenticate secondary email domains and steadily warm them up for cold email outreach.
Build & Validate Contact Lists
Research custom lists using our data providers and large overseas research teams and remove all the invalid emails.
Define Testing Variables
Build testing values for each variable set (ex. Subject, Greeting, Opener, Value Prop, Story, CTA, etc).
Meeting Setting & Scaling
Respond to objections, coordinate calendar openings, and book sales meeting for your sales reps.
Our Competitive Advantages
We perform custom research, pull from major databases, and validate email addresses.
Our platform maximizes email performance by testing thousands of emails automatically.
Our specialized team structure is built to optimize campaign performance and results.
How AI-Based Variable Testing Works
Our List Building Process
For every client we build a custom total addressable market.
We build values for each variable set (ex. Subject, Greeting, Opener, Problem, Value Prop, Story, Call-To-Action, Closer, etc).
We use our large, offshore research teams to find any contacts our databases are missing.
We have an entire team dedicated to cleaning names and removing bad emails from lists.
The SalesHive Platform
We built an AI Driven email platform to optimize email testing and reporting.
Email Domain Warming
We setup email domains and warm them up using seed lists to maximize inbox placement.
Our AI platform optimizes email copy by automatically testing emails and analyzing responses.
At anytime clients can log in to view real-time reporting, download data, and sync with their CRM.
Our Specialized Teams
We have broken down email marketing into 4 core specialty team members.
Build out campaigns, compile lists, optimize messaging, and meet with clients.
Respond to campaign responses, handle objections, book meetings, send follow ups.
Find hard-to-find contact information for custom lists using LinkedIn and other social media platforms.
Ensure high email deliverability and setup and warm new email domains.
Frequently Asked Questions
While this can vary widely depending on the size of each client’s TAM (total addressable market — which we build for free for each client during onboarding!), the average outbound email cadence consists of 4-6 emails that are spread out over a 20-30 day period. We will also work with clients to create low-volume drip campaigns for prospects that haven’t been responsive during the initial outreach campaign in order to keep them engaged but not overload them with emails before engaging them again after 90+ days.
Emails are sent from your company name, rather than using the SalesHive name. We will either do email outreach from an alias we create (at your approval) or send the cold emails and LinkedIn messages from the name of an existing employee at your company. Either route results in all outreach coming directly from your brand to eliminate any confusion with prospects.
Rather than sending emails from your current domain and jeopardizing your deliverability, we developed a process to create “lookalike” domains that are set-up with all of the correct specs (DKIM, DMARC, MX, SPF) and redirect all traffic directly to your main domain. We’ll typically create 3+ domains to spread volume across the domains in order to not overload any domains which can trigger spam filters. Once the domains are created, we put them through a warming process we developed called SWARMING, which warms the domain up properly to achieve higher volume without risking emails going to spam. Note: All of the domains we create are the property of our clients, and ownership of the domains are transferred during the engagement so you don’t have to worry about us squatting on the domains.
This varies heavily by client, both on your outreach package and meeting goal, as well as the scope of your TAM (total addressable market). On average, we’re typically sending 200 – 500 emails each day. Our Responders monitor all of the emails that we receive in response to the emails going out to handle objections and book meetings with interested prospects!
Rather than relying on standard A/B testing to determine what messaging is the most effective, we developed a proprietary technology for multi-variate testing which allows us to get hyper-granular on not only which cold emails are converting, but also what pieces of the prospecting and outreach program is working. We can test multiple versions of each individual part of an email, such as the subject line, opener, value prop, and call to action, and track each version sent individually. What this means is that not only do we have better visibility into what messaging is working, but every email is also unique to each prospect it is sent to, meaning no duplicates emails which can have a huge impact on deliverability.
Yes, our proprietary platform is developed to be able to track both opens and tracks. We even developed a way to track a specific percentage of emails based on a percentage so we can get a baseline of what our open rates are without embedding an open tracking pixel in every single email, which can impact deliverability of the emails.
Emails are designed to appear as personal as possible, meaning we don’t use any unnecessary images or HTML and instead send the emails as plain-text as much as possible. This not only has an impact on improving conversion rates but also helps ensure emails don’t get caught by spam filters which impact overall deliverability for the domains we are using. When a prospect receives an email, using multi-variates ensures it will look personalized for them, and it will also look different than any emails their coworkers receive and focus on specific pains they are facing and how we can help.
Some Recent Meetings From Email Outreach
We’ve Set 15,000+ Meetings For B2B Companies
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