Marketing is one of the most important sales tactics in any business. From the consumer's end, it allows them to get familiar with your products and services and understand the value it can bring to their lives. In terms of your business bottom line, marketing strategies allow you to create an experience for your target […]

Owning a business comes with a lot of responsibility. Finding opportunities for outsourcing can give you more time to focus on your business bottom line and handle other business development tasks that can set you apart from your competition.  If you’re interested in outsourcing B2B sales, you’re not alone. Research shows that 25% of small […]

In a society where remote teams and digital technology are becoming the norm, B2B cold calling is a successful way to reach potential clients. B2B cold calling requires the use of interpersonal skills to turn a stranger into a customer. While this can seem daunting at first, it is one of the most cost-effective opportunities […]

Choosing the appropriate marketing communication channel to deliver your message to your customers is crucial for a successful marketing campaign. With the combination of a strong message and the proper media channel, you can persuade customers to do business with you.  One of the most widely used marketing channels to this day is email marketing. […]

Cold calling is feared by salespeople and business owners all over the world. The process of calling a stranger to introduce a product or service to them can be nerve-wracking and exhausting. When done incorrectly, both the receiver and the initiator can suffer, so you might be wondering why it still exists. The answer is […]

There are several different marketing strategies a business can use to attract new customers and convert consumer interest into sales. Once you have determined your goals and who you want to target, you need to choose a channel of communication to reach potential customers.  While word-of-mouth and social media marketing might be sufficient for small […]