These days, just about everyone is online. But it is also true that direct mail prospecting works, and many companies have had success in reaching out via snail mail to prospective clients and customers. After all, who doesn't love getting real mail among all that mail filler? And that delivery can help signify the value […]

If you never ask, you'll never know. That's the mantra that most cold messengers and callers use to reach out to those that they don't know in anticipation of a great new lead or opportunity. But on LinkedIn, cold outreach could hurt your reputation as much as it could help, especially if you're not abiding […]

Want to know the secret about B2B cold outreach? While everyone else is avoiding picking up the phone by sending an email, you can be creating promising leads for your business through cold calling. B2B cold calling is far from dead, and this essential guide will show you why. Why Do B2B Cold Calling? In […]

Good backlinks can do wonders for your SEO.  The problem is, reaching out to people to get those backlinks can be such a hassle! If only there was a magic formula you could use to get your email outreach noticed, and people linking to your content.  Sorry to say, there is no magic formula, but […]

Cold Calling and Its Success Rates Before you invest time and energy in any marketing strategy, it’s important you evaluate whether it has the potential to effectively generate leads for your business. While some marketers may suggest that B2B cold calling isn’t worth your time, the statistics say otherwise – here’s why it’s a lead […]

Building your own email or call list is a crucial component of a modern business. After all, if you can't reach those that would be interested in your products or services, how do you expect to grow your business? The good news is that you don't have to build that list on your own. Today's […]