B2B Cold Calling Guide

Explore our B2B Cold Calling Guide to help you become a B2B cold calling expert and expand your sales development success!
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Explore The SalesHive Cold Calling Guide

If you are looking for more information on outsourcing your calling services, check out our free guide:


Before you can improve your cold calling efforts, it’s important to benchmark the ROI of your existing calling efforts. We’ve created a handy calculator that you can use to figure out where you currently stand and then you’ll learn about industry-tested methods to boost your KPIs.

A single SDR working full time can make 8,400 cold calls per month which will result in about 432 conversions per month. More conversations lead to more meetings per month, and more meetings will increase the number of closed deals per month.
View Part 1


Cold calls are far from dead– many businesses use this technique in some capacity, though the intention is certainly different from what it was back in the day.

Originally, the technique was solely a sales technique that had a whopping 2% success rate and annoyed an entire generation of consumers. Now, many would think that the technique is dead, but that’s not the case. It has simply evolved in both technique and purpose. Rather than aggressively trying to close a sale in a ten-minute phone conversation, today’s brands can use cold or warm calling to get to know consumers.

View Part 2


A core attribution to a business’s success is to be financially strategic, in other words, if they already have a system going there may be some friction with talking them into trying something new. You are providing something these people need, resistance is typically caused by natural tendencies to stick with what you know.

It’s going to be very common that you are going to be experiencing a fair share of objections. Objections are not NO’s. If you get an objection- they haven’t hung up on you yet, so they’re still listening and hoping for you to overcome!

View Part 3

Cold Calling Blog Posts

 How to Create a B2B Marketing Strategy

Looking to create the perfect B2B marketing strategy?This in-depth guide will walk you through the key steps and help you create a B2B marketing strategy to grow your business.Creating Your B2B Marketing PlanWe’re going to look at some B2B marketing strategies a bit further on in the article, but before we get there, it’s important […]

The Best Strategies for an Effective Cold Call

Cold calling can be an effective tool for salespeople to generate leads and close deals. After all, speaking directly with your prospective customers is the best way to address their concerns, understand their needs, and tailor your service offerings specifically.But many sales reps may find the prospect of cold calling daunting and overwhelming. From junior […]

17 Crucial Sales Questions to Ask Prospects

The secret to closing a deal is asking the right sales questions to prospects. If you don’t ask prospects the appropriate questions, you will never understand their needs or know what issue needs to be solved. This will make it impossible for you to succeed from the start.Today's consumers have a variety of needs and […]

The Ultimate B2B Cold Call Checklist

In today's world where there are various communication channels and personalization and authenticity are crucial, cold calling might seem like a thing of the past. This couldn’t be further from the truth. Cold calling is still a successful and practical B2B sales strategy, and it belongs in your sales pipeline.According to HubSpot, 82% of buyers […]

The True Purpose of Lead Generation Cold Calling

Contrary to popular belief, the purpose of outsource SDRs making cold calls as part of a lead generation service strategy is not “to book a meeting”. To elaborate on this little-known truth, SalesHive’s Director of SDR Training and Enablement, Paul Ballwebber, put together this knowledge base on the true purpose of lead generation cold calling.The […]

Why You Should Outsource Cold Calling for Your Business

Cold calling is alive and thriving in 2022. In fact, 82% of buyers agreed to meetings when salespeople approached them, and 69% of buyers accepted one or more cold calls from a salesperson in the previous year.Cold calling remains one of the most successful methods for salespeople to contact potential clients. It is a very […]


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