B2B Cold Calling Guide

Explore our B2B Cold Calling Guide to help you become a B2B cold calling expert and expand your sales development success!
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Explore The SalesHive Cold Calling Guide

If you are looking for more information on outsourcing your calling services, check out our free guide:

PART 1: SALES ROI CALCULATOR FOR B2B COLD CALLING

Before you can improve your cold calling efforts, it’s important to benchmark the ROI of your existing calling efforts. We’ve created a handy calculator that you can use to figure out where you currently stand and then you’ll learn about industry-tested methods to boost your KPIs.

A single SDR working full time can make 8,400 cold calls per month which will result in about 432 conversions per month. More conversations lead to more meetings per month, and more meetings will increase the number of closed deals per month.
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PART 2: HOW TO WRITE A B2B COLD CALL SCRIPT THAT WORKS

Cold calls are far from dead– many businesses use this technique in some capacity, though the intention is certainly different from what it was back in the day.

Originally, the technique was solely a sales technique that had a whopping 2% success rate and annoyed an entire generation of consumers. Now, many would think that the technique is dead, but that’s not the case. It has simply evolved in both technique and purpose. Rather than aggressively trying to close a sale in a ten-minute phone conversation, today’s brands can use cold or warm calling to get to know consumers.

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PART 3: HOW TO COMMUNICATE WITH PROSPECTS ON THE PHONE

A core attribution to a business’s success is to be financially strategic, in other words, if they already have a system going there may be some friction with talking them into trying something new. You are providing something these people need, resistance is typically caused by natural tendencies to stick with what you know.

It’s going to be very common that you are going to be experiencing a fair share of objections. Objections are not NO’s. If you get an objection- they haven’t hung up on you yet, so they’re still listening and hoping for you to overcome!

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