Procurement Software Company

Client Case Study

Key Results From The First 20 Months

212

Meetings Booked TOTAL

122

MEETINGS BOOKED ViA Email

44

MEETINGS BOOKED VIA Cold Calling

39

MEETINGS BOOKED VIA LINKEDIN

Client Challenges

Our client was looking for a cost effective way to establish their outbound sales program and test messaging that would influence their target market. They had recently closed a round of funding and wanted to make sure that they were prepared with high quality targeting and messaging before expanding their internal sales team.

SalesHive's Solutions

1. We created a Sales Development strategy along with a Total Addressable Market that spanned several verticals with a focus on manufacturing.
2. We tracked response sentiments across every vertical to determine which industries felt that this was a high priority product.
3. After determining priority targets we began testing different ways to approach the market and found that moving away from technical descriptions and simplifying our messaging worked best
4. We expanded outreach from a single channel (Email) to true multichannel outreach including Phone, Email, LinkedIn, and Direct Mail.
5. Our client’s go-to market-strategy is very events and networking driven, and we have supported this focus by leveraging our research teams and scalable outreach to make connections before and after events.
6. Over the course of 2 years, we have worked closely with the Marketing department to unify tone/voicing across all go to market efforts, and have developed over 20 unique campaigns to present their product.

Company Type

SaaS

Company Size

20 Employees

Product/Service

Procurement Software

Target Industries

Multiple

Target Departments

Procurement

OUTREACH CHANNELS

Calling, Email, Social, Direct Mail

Headquarters

San Francisco, CA

Our Mission Is To Make Scaling B2B Sales Development Easy & Affordable

Founded in 2016, SalesHive has grown from a team of two to now employing over 100 US-Based B2B sales experts, while simultaneously building one of the most innovative approaches to modern sales development, all without raising any funding. By combining our highly experienced team and groundbreaking proprietary technology, we’ve booked tens of thousands of meetings for over 200 B2B clients across every major industry.

We built SalesHive on the premise that modern sales development was flawed, and the companies building outsourced programs were only contributing to that. Our unique approach empowers clients to build industry leading Sales Development programs that deliver real results with the assurance of total transparency, flexible month-to-month contracts, and flat-rate pricing.

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