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Sales ROI Calculator for B2B Cold Calling

Use our cold calling ROI calculator to understand the growth potential of adding cold calling to your sales development strategy. It will help you to understand the B2B cold calling statistics and how many cold calls ultimately lead to success or buyers accepted meetings. It is the most effective tool salespeople should have, besides knowing how to make a successful sales pitch.

What Is The Formula Behind Cold Calling ROI?

Before you can improve your cold calling efforts, it’s important to benchmark the ROI of your existing cold calling efforts. We’ve created a handy calculator that you can use to figure out where you currently stand and then you’ll learn about industry-tested methods to boost your KPIs. As with any element of your B2B sales strategy, the fundamental starting point is setting objectives and understanding your cold calling conversion rates. The key is understanding what KPIs you need to measure, what represents cold call success, and how to determine ROI against spending.

A single sales representative makes 8,400 phone calls per month working full-time which will result in about 432 conversions per month. More conversations lead to more meetings per month, and more meetings will increase the number of closed deals per month.

You can use our Cold Calling ROI Calculator to figure out how many cold callers you can afford and run through scenarios to determine what your lowest close rate threshold and contract value should ever be.

Calculate Your Cold Calling ROI Using Our Pricing Calculator

Find out how many sales representatives it will take to hit your company's cold calling success rates and growth goals.

How The Cold Calling Calculator Works

Cold Calling SDRs

This is the amount of full-time sales development reps that you have dedicated to cold calling. These sales reps call 6-8 hours per day and have a dedicated role as cold calling sales professionals. The sales reps are managed by a sales statistics team tasked with reviewing activities, recording calls, and monitoring web log ins.

Cold Calls Per Full-Time Rep Per Day

The average successful cold call per full-time cold calling SDR is 400 calls per day. This metric can vary depending on how your list quality, answer rates and how talkative your calling prospects are. Some business buyers are happy to have a 10 min conversation with a complete stranger and some people just want to get off the phone as quickly as possible.

Avg Working Days Per Month

For the point of this calculator, we use an average of 21 working days per month, which also account for the 10 federal holidays per year.

Cold Calls Per Month

It really is important to zoom out and look at ROI from a monthly perspective, so we take the average calls per day and extrapolate the average monthly dials per sales rep by multiplying it by the average working days per month.

Cold Calls Per Month = Cold Calling SDRs * Cold Calls Per Full-Time Rep Per Day * Avg Working Days Per Month

Avg Cold Call Conversation Rate

For the purpose of this ROI calculator we set this to a constant of 4.0%, which is a bit lower than the average of 4.5% but we prefer to be a bit more conservative when projecting ROI. This rate represents the percentage of conversations divided by the amount of phone calls.

It is important to look at this B2B cold calling statistics over at least a month long period so there is a large enough sample size to get an accurate number.

Formula: Call-to-Conversation Rate = Conversations Per Month / Calls Per Month

Conversations Per Month

This metric is found by multiplying the number of cold calls per month times the average call to conversation rate. This represents the amount of people the sales rep cold called on the phone in a month.

Formula: Conversations Per Month = Cold Calls Per Month * Avg Call-to-Conversation Rate

Avg Conversation-to-Meeting Rate

This metric represents how many buyers accept meetings or how many cold calls ultimately lead to meetings. This success rate can vary greatly depending on the quality of the sales pitch and the persuasiveness of the cold caller. For this number we use a constant of 4% which is a conservative average of B2B sales prospecting meetings results.

Meetings Per Month

This is the estimated number of sales meetings set by the cold calling sales representatives. To calculate this we simply took the number of monthly conversations and multiplied it by the average conversion-to-meeting rate.

Formula: Meetings Per Month = Conversations Per Month * Avg Conversation-to-Meeting Rate

Closed Won Rate (Varies By Company)

This is the number of closed won deals from cold calling / by the total number of meetings set from cold calling reps. Generally speaking, it is important to factor in no shows, even if the buyers accept meetings during the cold calls or follow up call, and unqualified calls made during the outreach efforts.

Closed Won Deals Per Month

This is where the selling process and buying process happens! Enough said. This metric is found by multiplying the number of meetings by the Closed Won Rate.

Formula: Closed Won Deals Per Month = Meetings Per Month * Closed Won Rate

Avg Contract Value (Varies By Company)

This input varies on your product and client lifetime. Typically we recommend to take your average client lifetime value, but other managers prefer to put their monthly recurring revenue.

Won Contract Value Per Month

This is the expected amount of future revenue from a given month of cold calling. It is calculated by multiplying the amount of Closed Won Deals Per Month by the Average Contract Value.

Cold Calling Cost Per Month

$5000 for first half-time caller, then $4500 / half-time caller after that.

Cold Calling ROI

Cold Calling ROI = (Won Contract Value Per Month – Cold Calling Cost Per Month) / Cold Calling Cost Per Month.

Explore The SalesHive Cold Calling Guide

If you are looking for more information on outsourcing your calling services, check out our free guide:
sales rep

Part 1: Sales ROI Calculator for B2B Cold Calling

To improve your cold calling, first benchmark the ROI of your current efforts using our handy calculator. An SDR can make 8,400 calls monthly, leading to about 432 conversions. More conversations mean more meetings, which ultimately result in more closed won deals for your business.
View Part 1
b2b sales and marketing check list

Part 2: How to Write a B2B Cold Call Script That Works

Cold calling is far from dead; it has simply evolved. Once a sales tactic with a 2% success rate that frustrated consumers, it’s now used differently. Instead of aggressively closing sales in a quick call, businesses today use cold or warm calls to build relationships and get to know their prospects.
View Part 2

Part 3: How to Communicate With Prospects on a Call

Business success often depends on being financially strategic, so people may resist trying something new. Resistance comes from the comfort of sticking to the familiar. Expect objections—they aren’t "no's." If they haven't hung up, they're still listening and hoping you'll overcome the objection.
View Part 3

Cold Calling Blog Posts

Cold Calling Technology: Outsourcing Solutions
In the fast-paced world of B2B sales, cold calling remains a cornerstone of lead generation—but only when executed with precision, strategy, and cutting-edge technology. As businesses strive to scale their outreach efforts, outsourcing cold calling to specialized agencies like SalesHive has become a game-changer. This post explores the latest advancements in cold calling technology, the...
Read More
A/B Testing Cold Calling Scripts for Better Results
Cold calling remains one of the most effective ways to generate B2B leads, but its success hinges on the quality of your script. In 2025, A/B testing has become a non-negotiable strategy for optimizing cold calling performance. By systematically comparing script variations, sales teams can identify what resonates with prospects, refine their messaging, and ultimately...
Read More
Cold Calling Benchmarks for B2B Sales Teams in 2025
Cold calling remains a cornerstone of B2B sales strategies, even in an era dominated by digital communication. By 2025, advancements in technology and data-driven tactics have transformed cold calling from a numbers game into a precision tool for driving revenue. In fact, 82% of buyers now accept meetings after multiple cold calls, and 69% of...
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Cold Calling Strategies: Best Practices for Calls in 2025
Cold calling remains a cornerstone of effective lead generation in 2025, but the strategies driving success have evolved dramatically. SalesHive, a leader in B2B sales development since 2016, has pioneered innovative approaches that combine cutting-edge technology with human expertise to maximize outreach effectiveness. In this guide, we’ll explore the latest trends, actionable scripts, objection-handling frameworks,...
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Cold Calling Scripts: AI-Generated Templates
Cold calling remains one of the most effective strategies for B2B lead generation, but crafting the perfect script has always been a challenge. In 2025, artificial intelligence (AI) is revolutionizing this process, enabling sales teams to generate hyper-personalized, data-driven scripts at scale. Companies like SalesHive – a leader in AI-powered sales development since 2016 –...
Read More
Cold Calling Strategies: Best Practices for Calls in 2025
Cold calling remains one of the most effective lead generation strategies when executed with precision and modern techniques. As buyer expectations evolve, so must your approach. Below, we break down the latest strategies and best practices to help sales teams convert more prospects into qualified leads. Why Cold Calling Still Matters in 2025Despite the rise...
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Sales Analytics for Cold Calling: Metrics That Matter
Cold calling remains one of the most effective strategies for B2B lead generation, but its success hinges on more than just dialing numbers. In 2025, sales teams that leverage advanced analytics tools and track the right metrics are seeing 2–3x higher conversion rates than those relying on intuition alone. This post breaks down the essential...
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Cold Calling Scripts: 10 Templates for B2B Success
Cold calling remains one of the most effective ways to initiate meaningful conversations in B2B sales—when done right. In 2025, the game has changed: Prospects expect hyper-personalized outreach, real-time relevance, and seamless multi-channel engagement. To help your team stay ahead, we’ve curated 10 proven cold calling scripts backed by modern sales strategies and insights from...
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Hiring a Cold Calling Team: Internal vs. Offshore
Cold calling remains a cornerstone of B2B lead generation, but the strategies for building effective teams have evolved dramatically. As businesses face tighter budgets and higher expectations for personalized outreach, the decision to hire an internal team or outsource offshore has become increasingly complex. Below, we break down the key considerations for both approaches in...
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How to Write Cold Calling Scripts That Convert
Cold calling remains one of the most effective ways to generate leads and drive sales—when done right. The difference between a successful call and a missed opportunity often comes down to the quality of your script. In this guide, we’ll break down the art of crafting cold calling scripts that convert, backed by proven strategies...
Read More

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