Sometimes in Lead Generation, you have no choice but to go in cold, and this is the art of doing so.

A spam keyword is a word or phrase spam filters look for when deciding to send an email to the inbox or to the spam box.

Executive SummaryEmail is the most often used channel of lead generation specialistsKnow the difference between Spamming and well-orchestrated Outbound Email CampaignsNot every email has to be personalized but it does have to be targetedSeparate domains safeguard against any single domain being compromisedBy ramping up sending volume, starting slow, and getting ideal open rates, domain reputations […]

Very rarely does a marketer, sales rep, or copywriter find the perfect version of copy on the first try. Marketing and outbound sales are more of a science experiment: sometimes what you try works, sometimes it fails miserably, but you are never really done tweaking and experimenting and trying new things. Just when you think […]

There’s been a big push in the last few years for a more personalized approach in marketing and sales outreach. Spend a lot of money on databases to find highly detailed information about a prospect  (like who their college mascot was) to make a connection and get an in. What many companies are realizing is […]

It’s every sales reps dream to have a first call with a prospect and instead of a discovery call, the buyer on the other line wants to purchase RIGHT NOW. Most sales emails try to make this happen by selling in the first email to a cold prospect so by the time it makes it […]