Advertising Articles
Expert articles and insights about advertising to help you scale your B2B sales.
Google AdWords and Email: A B2B Power Combo
Google AdWords and email are a deadly effective combo for B2B teams dealing with long sales cycles and expensive clicks....
Retargeting Campaigns: Techniques to Recover Leads
Most B2B buyers won’t book a meeting on the first touch, but retargeting gives you a second and third shot...
B2B Advertising: Paid Strategies for Lead Growth
B2B advertising has shifted from “spray-and-pray” to precision, pipeline-focused media. Today, LinkedIn drives 80% of B2B social leads and B2B...
Retargeting Campaigns: Platforms to Recover Leads
Retargeting campaigns are one of the most efficient ways for B2B teams to recover warm leads that slipped through the...
Retargeting Campaigns: Best Practices for Leads in 2025
Retargeting campaigns in 2025 are still one of the most efficient ways to turn B2B leads into pipeline, but the...
B2B Advertising: SEO and Paid Ads Together
Modern B2B buyers do most of their homework before they ever talk to sales—71% start with a simple Google search,...
B2B Advertising: Techniques for Paid Success
B2B advertising has grown into a $38B+ global machine, with digital spend expected to reach $48.15B by 2026. In this...
Retargeting Campaigns: Bringing Lost B2B Leads Back
Most B2B buyers won’t book a meeting the first time they hit your site—about 98% won’t convert on that initial...
B2B Advertising: Best Practices for Paid Ads in 2025
B2B advertising in 2025 is more expensive, more digital, and far more unforgiving. Average PPC CPCs are now about $5.26...
Google AdWords: Best Platforms for B2B Ads
Modern B2B buyers do most of their research online before they ever talk to sales, and search is still king:...
B2B Advertising: Platforms for Paid Wins
B2B buyers now do most of their research alone, with studies showing roughly 70–80% of the buying journey happens before...
B2B Advertising: AI for Targeted Ads
AI has quietly become the engine behind modern B2B advertising, with 88% of marketers now using AI tools daily to...
Mastering ECommerce PPC Services: A 2024 Guide
B2B ecommerce is exploding—valued at over $32T in 2025 and growing at 14.5% annually—and paid search is now the single...
Unleash the Power of PPC with Our First-Rate Pay-Per-Click Agency
This guide breaks down how to turn PPC from a mysterious marketing expense into a predictable B2B pipeline engine. You...
Top 10 Paid Search Services for 2024
Paid search is still the largest digital ad channel, with U.S. search ad revenues reaching $102.9B in 2024 and representing...
Google Ads Services: Boost Your Business with Expert PPC Management
B2B buyers are more digital and self-serve than ever, and Google Ads remains one of the fastest ways to get...
10 Best Google Ads Agency Choices for 2024
Google Ads is still one of the highest-performing paid channels in B2B, with 64% of marketers using SEM/PPC and 61%...
Top PPC Managed Services to Boost Your ROI
PPC managed services can be a serious revenue engine for B2B teams—if you go beyond clicks and align them with...