Email Marketing Articles
Expert articles and insights about email marketing to help you scale your B2B sales.
Why Email Outreach is Still Crucial in Sales Development
Despite inbox overload and new channels, email outreach is still crucial to sales development. B2B buyers continue to favor it,...
Top Strategies for Effective Email Outreach
B2B buyers’ inboxes are more crowded than ever, but email is still one of the highest-ROI outbound channels if you...
DKIM, DMARC, SPF: Best Practices for Email Security and Deliverability
B2B sales teams are sending into the harshest email environment we’ve ever seen: nearly half of all email traffic is...
Navigating Decision Makers with Targeted Emails
Modern B2B deals are decided by buying committees, not lone executives, which means your emails have to navigate complex decision-making...
Using Humor in B2B Email Outreach: Does It Work?
Humor in B2B email outreach works, but only if you treat it like a scalpel, not a sledgehammer. Experian found...
B2B Email Marketing: Best Practices
B2B email marketing in 2025 is a different game: inboxes are tighter, filters are harsher, and buyers are drowning in...
AI Tools for SEO in B2B Email Landing Pages
AI tools for SEO don’t just help your blog; they can quietly turn your B2B email landing pages into high-converting,...
Objection Handling in B2B Email Responses: Strategies for Success
B2B buyers overwhelmingly prefer email, but they’re also flooded, so when they respond with an objection, you’re already ahead of...
The Best Sales Platforms for B2B Email Marketing
B2B email is still a monster channel in 2025, with average open rates ~20-36% and ROI north of $38-$46 for...
Sales Email Layouts: Techniques That Get Replies
B2B buyers spend about nine seconds scanning each email, yet most sales teams still send walls of text and wonder...
The Future of AI Sales in B2B Email Marketing
AI isn’t just a shiny toy for marketing anymore, it’s quickly becoming the operating system for B2B email sales. With...
Salesforce vs. HubSpot: Email Marketing Showdown
This guide breaks down Salesforce vs. HubSpot for email marketing through a B2B sales lens: deliverability, automation, AI, SDR workflows,...
Best Practices for B2B Email Outreach
B2B email outreach is still one of the highest-ROI channels in 2025, delivering roughly $36 in revenue for every $1...
Using Ahrefs to Optimize B2B Email Campaigns
B2B cold email is getting noisier, but teams that fuse SEO data with outbound are quietly winning. This guide shows...
Email Deliverability: Best Practices for Inbox
Email deliverability is the new choke point for B2B pipeline: in 2024, global inbox placement averaged just 83.5%, meaning 1...
Email Domain Management: Keeping Your Outreach Legit
Email domain management is now a mission-critical part of B2B outbound, not an IT nice-to-have. With roughly 46-47% of all...
A/B Testing B2B Emails: Open Rate Secrets Revealed
B2B email open rates hover around 19-21% on average, with cold outreach slightly higher but significantly harder to optimize. By...
Keyword Density in B2B Email Content: Does It Matter?
Keyword density gets a lot of airtime in SEO, but in B2B email it’s mostly a distraction. Modern spam filters...