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Lead Generation

Read out latest posts to become a sales development expert!
Designing Landing Pages: Best Platforms for B2B Lead Generation in 2025
In the competitive world of B2B sales, landing pages remain one of the most critical tools for converting prospects into qualified leads. A well-designed landing page not only captures attention but also aligns with your target audience’s needs, driving measurable results for your business. With platforms evolving rapidly, choosing the right tool for your B2B...
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Retargeting Campaigns: Best Practices for Lead Generation Success
In today’s competitive B2B landscape, retargeting campaigns have become a cornerstone of effective lead generation strategies. These campaigns allow businesses to re-engage prospects who’ve already shown interest in their products or services, turning lukewarm leads into tangible opportunities. For companies like SalesHive—a Denver-based B2B sales agency with a proven track record in lead generation—retargeting is...
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Lead Generation Agencies: Platforms They Use
In the fast-paced world of B2B sales, lead generation agencies are the engines that power pipeline growth. These agencies rely on a sophisticated arsenal of tools to identify, engage, and convert high-quality leads—and in 2025, the technology powering these efforts is more advanced than ever. From AI-driven targeting to immersive virtual experiences, the platforms used...
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B2B Digital Marketing: Lead Gen Tactics That Work
In today’s hyper-competitive B2B landscape, generating high-quality leads requires a blend of cutting-edge technology, strategic planning, and adaptability to emerging trends. With 72% of B2B buyers expecting personalized interactions and 80% of purchasing decisions influenced by digital content, businesses must refine their lead generation strategies to stay ahead. SalesHive, a Denver-based B2B sales agency founded...
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Inbound Lead Gen: Best Practices for Success
Inbound lead generation remains one of the most effective ways to attract high-quality prospects who are actively seeking solutions to their challenges. As businesses navigate the evolving digital landscape of 2025, adopting proven strategies and leveraging cutting-edge tools is critical to staying ahead. In this post, we’ll explore the best practices for inbound lead generation...
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B2B Lead Generation: Outsourcing vs. In-House
In today’s competitive B2B landscape, generating high-quality leads is critical for sustained growth. However, businesses often face a strategic dilemma: should they build an in-house lead generation team or outsource to specialized agencies? This decision impacts everything from budget allocation to sales pipeline efficiency. Let’s explore the pros, cons, and emerging trends to help you...
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Inbound Lead Generation Strategies That Fill Your Pipeline
In today’s competitive B2B landscape, businesses need more than cold calls and generic email blasts to build a sustainable sales pipeline. Inbound lead generation has emerged as a cornerstone of modern sales strategies, focusing on attracting qualified prospects through value-driven content, personalized engagement, and cutting-edge technology. For companies like SalesHive—a Denver-based B2B sales agency with...
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B2B Event Marketing: Best Practices for Events
In today’s hyper-competitive B2B landscape, events remain one of the most powerful tools for generating high-quality leads, building brand authority, and fostering meaningful relationships. However, with 2025’s evolving trends and technologies, businesses must adapt their strategies to maximize ROI and stay ahead of the curve. Below, we break down the latest innovations, actionable strategies, and...
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A/B Testing Your Lead Gen Campaigns for Better Results
In today’s competitive B2B landscape, optimizing lead generation campaigns isn’t optional—it’s essential. A/B testing remains one of the most effective ways to refine your strategies, boost conversion rates, and maximize ROI. Whether you’re tweaking email subject lines, landing page designs, or call-to-action buttons, systematic testing helps you make data-driven decisions that resonate with your audience....
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Top 10 Tools for B2B Lead Generation in 2025
The B2B lead generation landscape in 2025 is defined by hyper-personalization, AI-driven automation, and stringent compliance requirements. As businesses strive to connect with high-value accounts in a crowded market, leveraging the right tools has become mission-critical. Whether you’re scaling outreach, optimizing event marketing, or ensuring GDPR compliance, these platforms empower teams to work smarter—not harder....
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Hiring Internally vs. Externally for Lead Gen Teams: A Strategic Guide for 2024
Building a high-performing lead generation team is critical for driving revenue growth, but hiring the right talent remains one of the most complex decisions for sales leaders. Should you promote from within or recruit externally? Let’s explore the pros, cons, and strategic implications of both approaches. Why Hiring Decisions Matter for Lead GenerationLead generation teams...
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B2B Event Marketing: Strategies for Attendance
In today’s competitive B2B landscape, events remain a cornerstone of lead generation and relationship-building. However, with shifting attendee expectations and evolving technologies, businesses must adopt innovative strategies to drive attendance and maximize ROI. SalesHive, a leader in B2B sales development since 2016, has helped hundreds of clients optimize their event marketing efforts through data-driven strategies...
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Content Creation That Drives B2B Lead Generation
In today’s competitive B2B landscape, content creation isn’t just about filling your blog with keywords—it’s about crafting strategic, value-driven assets that attract and convert high-quality leads. With 82% of B2B buyers prioritizing interactive content and 88% of marketers reporting video’s lead generation success, businesses must adapt to emerging trends to stay ahead. At SalesHive, a...
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B2B Event Marketing Strategies to Boost Lead Flow in 2025
Event marketing remains one of the most powerful tools for B2B lead generation, with 84% of business leaders agreeing that in-person events drive critical customer relationships. But as buyer expectations evolve, so must your strategies. Below, we break down actionable tactics to future-proof your event marketing efforts and turn gatherings into lead generation engines. Top...
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How to Measure KPIs for B2B Lead Generation Success
In the competitive world of B2B sales, understanding Key Performance Indicators (KPIs) is essential for optimizing lead generation strategies. For businesses aiming to scale their sales pipelines, tracking the right metrics ensures marketing efforts are aligned with revenue goals. SalesHive, a Denver-based B2B sales agency founded in 2016, has booked over 85,000 sales meetings for...
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Pay-Per-Meeting Models: A Strategic Approach to Modern Lead Generation
The digital marketing landscape continues evolving rapidly — but one trend stands out as a game-changer for businesses seeking measurable results: pay-per-meeting (PPM) models. By aligning payment structures with tangible outcomes like scheduled sales appointments, companies now prioritize quality over quantity in their lead generation efforts while leveraging proven tools like search engine optimization (SEO)....
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Using Ahrefs to Uncover B2B Lead Opportunities
In today’s hyper-competitive B2B landscape, businesses need every advantage to identify and convert high-quality leads. SalesHive, a Denver-based B2B sales agency specializing in multi-channel lead generation since 2016, has seen firsthand how tools like Ahrefs can transform organic search into a lead generation powerhouse. This guide breaks down actionable strategies for leveraging Ahrefs to uncover...
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The Best Sales Platforms for B2B Lead Generation in 2025
In today’s hyper-competitive B2B landscape, selecting the right sales platform for lead generation isn’t just an advantage—it’s a necessity. With the rise of AI, automation, and data-driven strategies, businesses need tools that deliver precision, scalability, and compliance. This guide explores the top platforms transforming B2B lead generation in 2025, their key features, and how to...
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HubSpot vs. Salesforce: Best Practices Compared for Lead Generation in 2025
In the ever-evolving world of B2B lead generation, choosing the right CRM platform can make or break your sales strategy. As businesses navigate 2025’s competitive landscape, two platforms dominate the conversation: HubSpot and Salesforce. With both platforms introducing groundbreaking AI features and workflow enhancements this year, we’ve partnered with SalesHive—a leader in AI-powered lead generation—to...
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Using Humor in B2B Lead Generation Outreach
In the world of B2B sales, lead generation outreach has traditionally been viewed as a serious, numbers-driven endeavor. But what if laughter could be your secret weapon? At SalesHive, we’ve seen firsthand how strategically deployed humor can cut through the noise, humanize interactions, and drive measurable results. Let’s explore how to wield humor effectively in...
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