Lead Generation Articles
Expert articles and insights about lead generation to help you scale your B2B sales.
AI Tools for B2B Lead Gen: What’s Hot in 2025
AI tools have moved from experiment to core infrastructure for B2B lead gen. In 2025, 81% of sales teams use...
Inbound Lead Gen: Best Practices for Success
Inbound lead generation has shifted from “nice-to-have” to mission critical for B2B teams. Inbound now generates 54% more leads than...
B2B Event Marketing Strategies to Boost Lead Flow in 2025
B2B events are back on offense in 2025: 88% of marketers now see events as a key revenue driver, not...
The Best Sales Platforms for B2B Lead Generation in 2025
B2B lead generation in 2025 is all about the platforms you choose—and how well they work together. Buyers now use...
B2B Lead Generation: Platforms That Deliver
B2B lead generation is no longer about picking one "silver bullet" channel—it’s about choosing platforms that actually turn activity into...
Outbound Lead Gen: Techniques for Proactive Wins
Outbound lead gen isn’t dead—it’s just crowded. In this guide, you’ll learn how to design proactive, multi-channel outbound programs that...
Answering Machine Detection: Best Practices for Optimizing Lead Generation in 2025
Answering machine detection is no longer a nice-to-have dialer feature—it’s a core lever for SDR productivity and compliant outbound in...
HubSpot vs. Salesforce: Strategies for Success in Modern Lead Generation
Choosing between HubSpot and Salesforce isn’t just a software decision—it’s a lead generation strategy decision. Salesforce controls about 21.7% of...
B2B Lead Generation: Best Practices for Growth in 2025
B2B lead generation in 2025 is a different sport than it was even two years ago: buying committees are bigger,...
How to Use Google AdWords for B2B Lead Generation
This guide walks B2B sales and marketing leaders step‑by‑step through using Google AdWords (Google Ads) as a predictable B2B lead...
Benchmarks for Digital Marketing in B2B Lead Gen
Benchmarks for digital marketing in B2B lead gen only matter if they tie back to booked meetings and revenue. In...
Hiring Internally vs. Externally for Lead Gen Teams: A Strategic Guide for 2024
Hiring internally vs outsourcing your lead gen is no longer a simple budget question; it’s a strategic bet on speed,...
B2B Digital Marketing: Lead Gen Tactics That Work
B2B digital marketing is now the front door to your sales team: about 93% of B2B buying processes start with...
B2B Lead Generation: Outsourcing vs. In-House
B2B lead generation has gotten too complex and expensive to wing your resourcing model. In this guide, we break down...
Outbound Lead Gen: Outsourcing Techniques for Modern Businesses
Outbound lead gen is getting harder and more expensive to run in-house—average SDR ramp time is around 3 months, while...
A/B Testing Your Lead Gen Campaigns for Better Results
Inbox fatigue, tighter spam rules, and falling reply rates are making outbound tougher every quarter. Yet teams that systematically A/B...
Designing Landing Pages: Best Platforms for B2B Lead Generation in 2025
In 2025, B2B companies can’t afford to send paid or outbound traffic to generic homepages anymore. With the average B2B...
Outbound Lead Gen: Best Practices for Outreach in 2025
Outbound lead gen in 2025 is brutally competitive—buyers are 60–70% through their journey before they’ll talk to sales, and average...