Lead Generation Articles
Expert articles and insights about lead generation to help you scale your B2B sales.
Inbound vs. Outbound: Which Lead Gen Strategy Wins?
B2B teams still argue whether inbound or outbound is the “right” growth engine, but the data says something different. Inbound...
Objection Handling Techniques for B2B Lead Generation
Objections are the tax you pay for doing B2B outbound – but handled well, they become your unfair advantage. This...
Sales Development Reps: Using SEO Data to Supercharge Lead Generation in 2025
B2B buyers in 2025 do most of their homework via search long before they ever answer a cold call or...
B2B Event Marketing: Strategies for Attendance
B2B event marketing is back in full force, but registrations alone don’t move pipeline—attendance does. With 77% of marketers saying...
HubSpot vs. Salesforce: Best Practices Compared for Lead Generation in 2025
In 2025, HubSpot and Salesforce dominate B2B lead generation, but they win in very different lanes. Salesforce controls about 20.7%...
Inbound Lead Gen: Outsourcing for Growth
Inbound lead generation should be your highest-ROI pipeline source, yet slow response times, poor qualification, and thin SDR coverage quietly...
Pay-Per-Meeting Models: A Strategic Approach to Modern Lead Generation
Pay-per-meeting models let B2B teams buy qualified sales conversations instead of SDR hours, shifting risk onto vendors and making pipeline...
Lead Generation Agencies: Best Practices to Hire
Hiring a lead generation agency can absolutely work—but only if you approach it like a strategic sales investment, not a...
Using Humor in B2B Lead Generation Outreach
Most B2B inboxes are flooded with dry, interchangeable outreach. Used correctly, humor can cut through the noise, increase trust, and...
Inbound Lead Gen: Best Practices for Success
Inbound lead gen is no longer “nice to have” — it’s the backbone of predictable pipeline for B2B teams. Inbound...
Key Roles, Responsibilities, Strategies, and Services of B2B Marketing Consultants
B2B marketing consultants have shifted from "nice to have" advisors to essential architects of pipeline, especially as marketing budgets have...
Ahead of the Curve: B2B Sales in 2024 Utilizing SalesHive’s Technology and Strategy
Digital-first, AI-powered, hyper-relevant outreach is defining B2B sales in 2024–2025. Gartner finds that 80% of B2B interactions will happen in...
Charting the Course to Turbocharge Your Sales in 2024 by Harnessing the Prowess of SalesHive’s Expertise
B2B sales got tougher in 2024, with roughly 70% of reps missing quota and average attainment around 43%. This guide...
Sales With CRM Systems: Unveiling The Secret Sauce Behind Better Meetings
Most B2B teams own a CRM, but few use it to consistently create high‑quality sales meetings. In this guide, you’ll...
Harnessing Potential: Discover the Advantage in Outsourcing Lead Generation
B2B sales teams are burning cycles on non-selling work while pipeline targets keep climbing. Recent Salesforce research shows reps spend...
In the New Digital Era, Fortify Your Business with SalesHive’s Cutting-Edge Sales CRM Solution
B2B buyers are doing up to 60% of their journey before they ever talk to your team, while reps still...
Revolutionize Your Business Growth: Explore the Potency of Outsource Services
B2B teams are under pressure to build pipeline faster while headcount, hiring, and tech costs keep climbing. Outsource services—especially SDR,...
An Emergence of Tech-Powered Solutions: How Artificial Intelligence Revitalizes the Sales Industry
AI has moved from hype to daily reality in B2B sales: HubSpot data shows 43% of sales pros already use...