Lead Generation Articles
Expert articles and insights about lead generation to help you scale your B2B sales.
Accelerating Growth with Remote SDRs Through SalesHive, A Leading B2B Sales Agency
Remote SDRs have moved from experiment to essential: remote and hybrid work now covers over one-fifth of U.S. employees, and...
Complex Marketing: Outsourcing Lead Generation in Today’s Fast-Paced Sales World
B2B buying has gotten messy: deals now involve 8–13 stakeholders, more channels, and 20–50 touchpoints for cold prospects, stretching already...
Demystifying B2B Ecommerce: Strategies for Success
B2B ecommerce is no longer a side channel; it is rapidly becoming the primary way buyers want to evaluate and...
Embracing AI in B2B Corporations: Adapting to Thrive or Getting Left Behind
AI is past the hype phase in B2B sales. McKinsey estimates generative AI could add $0.8–$1.2 trillion in productivity to...
The Writing Revolution: How AI is Disrupting Traditional Copywriting
AI copywriting has gone from shiny toy to core sales tech almost overnight: 80% of marketers now use AI to...
Lead Generating Companies: What They Do & Why You Should Outsource
This guide breaks down exactly what lead generating companies do, how they operate, and when it makes sense to outsource...
Top 10 B2B Marketing Trends for 2022
B2B marketing changed gears around 2022 and never looked back. Today, buyers are nearly 70% through their purchasing process before...
Realistic Expectations To Have Of Lead Generation
Most B2B teams dramatically overestimate what lead generation can deliver in the short term and underestimate what a consistent, well-run...
Tactics and Strategies Used In Successful Lead Generation
Modern B2B lead generation is a game of precision and persistence, not volume. Top-performing teams combine tight ICP definition, value-led...
Clickfunnels And Lead Generation: Set Up & Quick Notes
This guide breaks down how B2B teams can use ClickFunnels to build high-converting lead generation funnels that actually support outbound...
Lead Generation Funnels: The Whats and Hows
Lead generation funnels are how B2B teams turn raw data and cold outreach into predictable pipeline. This guide breaks down...
A Complex Definition: The Lead Generation Process
The B2B lead generation process is no longer just "get more leads." It’s a tightly orchestrated system—from ICP and list...
Putting Together The Lead Generation Puzzle
B2B lead generation isn’t one tactic; it’s a puzzle of ICP, data, channels, messaging, and process that has to fit...
Do You Do Lead Generation The Right Way?
Most B2B teams are not doing lead generation the right way: 61% of marketers cite low-quality leads as their top...
Why Sales Teams Need to Care About Lead Generation
Lead generation is no longer a “marketing problem” – it is the engine of your sales pipeline. In 2025, 51%...
What is B2B Marketing & Why Does it Matter?
B2B marketing is no longer a nice-to-have branding layer; it is the system that makes your SDRs, AEs, and pipeline...
The What, How, and Why To Building A Lead Generation Website
B2B buyers are now digital-first and self-directed, which means your website is no longer just marketing collateral; it is a...
What Is Social Media Lead Generation? (Facebook, LinkedIn & TikTok)
Social media lead generation is the process of turning targeted activity on platforms like LinkedIn, Facebook, and TikTok into qualified...