Sales Technology Articles
Expert articles and insights about sales technology to help you scale your B2B sales.
Personalization at Scale: Tools and Techniques
B2B buyers now expect consumer-grade, tailored outreach: up to 77% say they won’t buy without personalized content, yet only 25%...
How to Build an Effective Sales Pipeline Using AI Tools
AI can turn a leaky B2B sales pipeline into a predictable revenue engine—if you plug it into the right stages....
Streamlining Contact Management with AI-Driven Technology
B2B sales teams are burning time on bad data and manual CRM work while contact records quietly decay by 20–70%...
The Importance of a Comprehensive Sales Platform for B2B Companies
B2B sales teams are drowning in tools while actual selling time has dropped to barely one-third of the workweek. A...
Innovative Sales Platforms: Features to Look For in 2025
B2B buyers are now overwhelmingly digital-first, and by 2025 roughly 80% of sales interactions will take place in digital channels....
The Impact of Proprietary Platforms in the Sales Industry
Proprietary platforms now sit at the center of modern B2B sales, powering everything from list building and sequencing to AI-driven...
Harnessing AI to Personalize B2B Customer Interactions
B2B buyers now expect consumer-grade, personalized experiences, with roughly three-quarters saying tailored interactions strongly influence purchase decisions. This guide shows...
Account Executives: AI Tools to Close Deals
Account Executives are under pressure: buyers are more complex, cycles are longer, and reps still spend barely a third of...
Phone Call Verification: Tools for Compliance
Phone spam and fraud have eroded trust in voice to the point where 68% of Americans now refuse to answer...
Meeting Setting Companies: Tech That Works
Meeting setting companies live and die by their tech stack. In a world where B2B cold email replies average just...
Cold Calling Technology Platforms: What’s New in 2025
Cold calling in 2025 isn’t dead—it’s just gotten a lot more technical. Modern dialer platforms now blend AI, conversation intelligence,...
CRMs for B2B Sales: Techniques for Mastery
CRMs for B2B sales are either your revenue command center or your most expensive spreadsheet. In this guide, we break...
Power Dialers for B2B: Techniques to Maximize Lead Generation Success
Power dialers are one of the fastest ways for B2B teams to multiply outbound activity without burning out SDRs—but only...
Sales Analytics: Best Practices for Insights
Sales analytics isn’t about prettier dashboards—it’s about building a more predictable, efficient revenue engine. B2B companies that use commercial analytics...
Pay-Per-Meeting Models: AI Optimization
Pay-per-meeting models promise low-risk pipeline, but without AI and tight definitions they often flood your reps with low-quality calls. This...
HubSpot vs. Salesforce: Outsourcing Admin in 2025
In 2025, the HubSpot vs. Salesforce question is less about features and more about who’s actually running the system. With...
Navigating Decision Makers: AI Insights
Complex B2B deals now involve 8–11+ stakeholders, longer cycles, and a lot more internal conflict on the buyer side. AI...
Sales Outreach Platforms: AI-Powered Tools
B2B inboxes are more crowded than ever, with average cold email reply rates stuck around 1–5%. Yet teams that pair...