Search Engine Optimization Articles
Expert articles and insights about search engine optimization to help you scale your B2B sales.
SEO Meta Data for Email-Driven Landing Pages: A 2025 Guide for Lead Generation Success
In 2025, email is still a monster ROI channel, driving roughly $36–$40 for every dollar spent, and it’s also the...
Google AdWords: Best Practices for ROI
This guide breaks down how B2B teams can treat Google AdWords (Google Ads) like a pipeline machine instead of an...
Benchmarks for Digital Marketing: Best Practices
Digital benchmarks are useless if they aren’t tied to revenue and meetings. This guide translates modern digital marketing benchmarks—like B2B...
B2B Email Marketing: SEO for Landing Pages
B2B email marketing still delivers the best ROI of any digital channel, but only if the clicks you earn land...
Blog Writing: Best Practices for Readership
Blog posts are no longer just a branding play; they are one of the highest leverage assets in a B2B...
B2B SEO: Ranking Higher in 2025
B2B SEO in 2025 is less about “ranking for a keyword” and more about owning the whole digital buying journey....
Using Ahrefs AI Features for B2B SEO: A 2025 Guide
B2B buyers now do most of their homework in search and AI tools before they ever talk to your SDRs—66%...
Domain Authority: Why It Matters for B2B SEO
This guide breaks down what Domain Authority really is, why Google doesn’t officially use it, and why B2B sales teams...
Blog Writing: Techniques for B2B Readers
B2B buyers do their homework—roughly 47% view 3–5 pieces of content before talking to a sales rep, and companies that...
AI Tools for SEO: Optimizing B2B Content
B2B buyers are still starting their journey in search, and AI is quietly reshaping which vendors they find and trust....
Blog Writing: Best Practices for Readership
B2B blogs are no longer just a marketing vanity project — they’re a core part of how modern buyers research...
Objection Handling: SEO Content That Sells
Modern B2B buyers do most of their evaluation before talking to sales, consuming 3–5 pieces of content before ever replying...
Using Ahrefs: Best Practices for B2B SEO
B2B buyers live in Google now: around 62% of B2B website traffic comes from organic search and most buyers start...
Keyword Density: Optimizing for B2B Lead Searches
Keyword density still matters in B2B SEO, but not in the way most teams think. Instead of chasing magic percentages,...
AI Tools for SEO: Outsourcing Optimization
B2B buyers now do most of their research alone—roughly 67% of the buyer’s journey happens digitally and 71% of researchers...
Content Creation: Platforms for B2B Blogs in 2025
B2B buyers are doing the majority of their research long before they speak to sales, with 47% consuming 3–5 pieces...
Designing Landing Pages: Best Practices That Convert
High-converting landing pages are the backbone of modern B2B pipeline. While B2B landing pages can average conversion rates around 13%,...
Retargeting Campaigns: SEO-Driven Lead Recovery
SEO fills the top of your funnel, but roughly 98% of visitors leave without converting—so if you’re not running retargeting,...