Looking to create the perfect B2B marketing strategy?This in-depth guide will walk you through the key steps and help you create a B2B marketing strategy to grow your business.Creating Your B2B Marketing PlanWe’re going to look at some B2B marketing strategies a bit further on in the article, but before we get there, it’s important […]

What’s old is new again. As more and more businesses turn to digital marketing channels, such as social media advertising, video pre-roll, and email marketing, it's easy to overlook the tried-and-true method of direct mail prospecting.While digital marketing has become a popular way for businesses to reach their target audience, there are still many potential […]

Cold calling can be an effective tool for salespeople to generate leads and close deals. After all, speaking directly with your prospective customers is the best way to address their concerns, understand their needs, and tailor your service offerings specifically.But many sales reps may find the prospect of cold calling daunting and overwhelming. From junior […]

The secret to closing a deal is asking the right sales questions to prospects. If you don’t ask prospects the appropriate questions, you will never understand their needs or know what issue needs to be solved. This will make it impossible for you to succeed from the start.Today's consumers have a variety of needs and […]

In today's world where there are various communication channels and personalization and authenticity are crucial, cold calling might seem like a thing of the past. This couldn’t be further from the truth. Cold calling is still a successful and practical B2B sales strategy, and it belongs in your sales pipeline.According to HubSpot, 82% of buyers […]

Want to better understand the B2B sales funnel? Our in-depth guide is going to show you the intricacies of the B2B sales funnel and help you set up processes to generate qualified leads and turn them into customers. Let’s take a close look at the B2B sales funnel. Why It’s Important to Understand the B2B […]