Sales teams have a lot on their plates, and often carry a lot of company weight on their backs. There's no diminishing the value of a solid, well-performing sales team. But while sales teams are not the ones specifically responsible for building lists and facilitating campaigns (ie. are not apart of the lead generation team) […]

The duty of a salesperson is to cut through the clutter and discover potential buyers in order to generate sales. Many sales teams rely on business-to-business sales prospecting tools to identify potential buyers, contact the right prospects, gather information, and close more deals.There are hundreds of top sales prospecting tools to select from, but busy […]

As the world's largest professional networking site, LinkedIn boasts more than 380 million users in over 200 countries and territories. This makes it a powerful marketing tool for businesses of all sizes.In addition to providing a way to connect with potential customers and partners, LinkedIn also offers a number of features that businesses can use […]

When creating an effective marketing strategy, one important factor to consider is your target audience. If you do not correctly target your audience, your marketing messaging, promos, and advertisements will go unnoticed.Some businesses target individual customers, while others cater to organizations and businesses. When you market to businesses, you are engaging in B2B marketing.B2B marketing […]

There are a number of things you need to do in order to create a lead generation website. But before we go into that, let's take a look at what a lead generation website actually is.What Is A Lead Generation Website?A lead generation website is a website that helps businesses generate leads, or potential customers. […]

Social media lead generation is the process of using social media platforms to generate leads for your business. This can be done in a number of ways, such as running ads, creating content, or building a social media presence.The key to successful social media lead generation is to understand how each platform works and how […]