In a society where remote teams and digital technology are becoming the norm, B2B cold calling is a successful way to reach potential clients.B2B cold calling requires the use of interpersonal skills to turn a stranger into a customer. While this can seem daunting at first, it is one of the most cost-effective opportunities for […]

Choosing the appropriate marketing communication channel to deliver your message to your customers is crucial for a successful marketing campaign. With the combination of a strong message and the proper media channel, you can persuade customers to do business with you. One of the most widely used marketing channels to this day is email marketing. A […]

Cold calling is feared by salespeople and business owners all over the world.The process of calling a stranger to introduce a product or service to them can be nerve-wracking and exhausting. When done incorrectly, both the receiver and the initiator can suffer, so you might be wondering why it still exists.The answer is simple - […]

There are several different marketing strategies a business can use to attract new customers and convert consumer interest into sales. Once you have determined your goals and who you want to target, you need to choose a channel of communication to reach potential customers. While word-of-mouth and social media marketing might be sufficient for small businesses, […]

Are you looking to get more out of your cold calling efforts? If so, then these ten cold calling tips might be exactly what you need!1. Invest In Your ListThere’s no point calling people who have absolutely no interest in your products or services. You may be the greatest salesperson in the world, and somehow […]

What’s the first step to converting leads through an email outreach campaign? It’s building a good email list, and this is very much an art. Here are fifteen email list building strategies you should look to implement. 1. Offer an IncentiveLook at it as a transaction. Your subscriber is giving you their personal details, so what are […]