Insights & Strategies
Expert tips, industry trends, and actionable strategies to help you scale your B2B sales development.
Should I Hire More Than One Outsourced Lead Generation Company?
By 2025, 68% of B2B firms use some form of sales outsourcing and 59% outsource at least part of their...
Successful Outbound Email Campaigns In The New Decade
Outbound email isn’t dead—it’s just ruthlessly filtered. In 2025, email still returns roughly $36–$42 for every $1 spent, but only...
Telemarketing and Cold Calling Services During Covid
Covid didn’t kill telemarketing and cold calling—it forced them to grow up fast. With nearly 90% of B2B sales shifting...
Lead Generation: Are Your Sales Reps Treating Their Prospects Like Tinder Profiles
Too many B2B teams still treat lead generation like Tinder: rapid swipes, shallow openers, and zero follow-through. This guide breaks...
B2B Lead Generation Specialists: They May Be the Smartest Decision When the Economy Sucks
When budgets are tight and deals drag, B2B lead generation can’t be an afterthought. In 2025, nearly 70% of B2B...
Defining the TAM: Know How to Identify Your Total Addressable Market
Total addressable market is not just for pitch decks anymore; it is the foundation of efficient B2B outbound. In this...
A Platform-wise Guide To Executing Outbound
Outbound sales in 2025 is no longer about choosing email versus cold calling; it’s about orchestrating the right mix of...
Simple Guide To Identify Your Ideal Customer Profile (ICP Sales)
Most outbound teams still waste half their time on prospects that were never going to buy. A clear, data-driven ideal...
Outreach Channels You Should Care About For Effective Sales
B2B buyers now use around 10 channels in a typical buying journey, yet many sales teams still lean on just...
Sales Prospecting Definition: What, Why, and How?
This guide breaks down what sales prospecting actually is, why it’s so painful for most teams, and how to run...
REPORT: Optimizing Outbound Sales During COVID-19
COVID-19 flipped B2B outbound on its head: nearly 90% of sales went remote and digital interactions became two to three...
How To Write A Sales Development Playbook
This guide walks B2B leaders through how to write a practical, high-impact sales development playbook that SDRs will actually use....
When It Comes To Sales Prospecting, One Size Does Not Fit All
B2B buyers are drowning in generic outreach, and the data shows it: average cold email reply rates dropped from 6.8%...
The Science of A/B Sales Testing and Sales Prospecting Emails
Cold outbound is tougher than ever, but the teams that treat A/B testing like a core sales motion are quietly...
When It Comes To Email Prospecting, Personalization Is NOT The Answer
Most teams treat personalization like a magic bullet for email prospecting—and then wonder why reply rates are still stuck in...
You’re Selling Yourself Short By Selling In Your Intro Email
Most teams still treat the first cold email like a mini-demo, then wonder why they’re stuck at a 3–5% reply...
Aspirations vs Afflictions: What Triggers More Email Responses?
B2B buyers don’t reply to cold emails because you picked either pain or aspiration—they reply because you made something relevant...
How to Win Two First Class Tickets to the Email SpamBox
B2B inboxes are more hostile than ever: in 2025, about 46–47% of global email traffic is spam or unwanted, and...