As discussed in Part One of 17 Key Hurdles for B2B Sales Development, Sales Development is the field, process, or team that focuses on the early stages of the sales cycle. Sales Development focuses on generating meetings or opportunities, then passing them to sales reps.

Executive Summary:You won't find free in-depth Sales Development best practices onlineMost employees have little or no experience in Sales DevelopmentLack of detailed documentation and processes exist to guide SDRsCompanies assume what their buyer thinks and likesCompanies don’t know their total addressable market (TAM)Sales Development contact databases will never be 100% completeEmail Deliverability and Spam filters […]

Executive Summary:Outsourced Lead Generation has a more efficient price point than using in-house SDR’sOutsourcing expands outreach, supports pipeline, offers performance comparison, and focuses specializationIt’s always good to A/B test Lead Generation CompaniesFor our full analysis of why Outsourcing Lead Generation May Be The Smartest Decision, click HERELead Generation; for most B2B companies, it’s everything.There are […]

Executive SummaryEmail is the most often used channel of lead generation specialistsKnow the difference between Spamming and well-orchestrated Outbound Email CampaignsNot every email has to be personalized but it does have to be targetedSeparate domains safeguard against any single domain being compromisedBy ramping up sending volume, starting slow, and getting ideal open rates, domain reputations […]

Executive SummaryAs email outreach volume increases during Covid-19, open rates fall dramaticallyTime to move to Cold CallingC-suite level decision makers prefer the phoneAppointment setting companies like SalesHive, the Best Lead Generation Company, provide cold calling servicesWinning B2B companies in 2020 are outsourcing Lead Generation to telemarketing servicesAs the world evolves, business development strategies inside of […]

Executive SummaryLosing Sales reps try to save time by quickly swiping through endless incoming leads66% of top-performing sellers think that underperforming peers don’t dedicate enough time or energy to their leads58% of sales meetings are not valuable to buyersWinning reps know how to balance their pipelineQuality over quantity is the philosophy of the best B2B […]