First, read our data-driven report to outbound during COVID-19.Now, there’s a lot of uncertainty in the business world right now. Companies dusting off their business continuity plans, combing through budgets with a fine-tooth comb, preparing for the worst. Now’s probably not the right time for sales development teams to be prospecting, right? Wrong.Prospecting Is More Important […]

Aspiring to develop a top-performing sales program for your startup can be a daunting task. Arguably the most important piece of a stellar sales program lies in having clear and defined foundations, AKA a killer Sales Development Playbook. According to a study by Aberdeen, best in class companies follow a sales playbook 3x as often […]

It’s a pretty common occurrence to feel like once you’ve found copy that resonates with your target audience, that you can then use that for all of your outreach to your target account list. The problem with this kind of thinking is that different departments have very different personas and will react to copy in […]

Very rarely does a marketer, sales rep, or copywriter find the perfect version of copy on the first try. Marketing and outbound sales are more of a science experiment: sometimes what you try works, sometimes it fails miserably, but you are never really done tweaking and experimenting and trying new things. Just when you think […]

There’s been a big push in the last few years for a more personalized approach in marketing and sales outreach. Spend a lot of money on databases to find highly detailed information about a prospect  (like who their college mascot was) to make a connection and get an in. What many companies are realizing is […]

It’s every sales reps dream to have a first call with a prospect and instead of a discovery call, the buyer on the other line wants to purchase RIGHT NOW. Most sales emails try to make this happen by selling in the first email to a cold prospect so by the time it makes it […]