As sales reps, it’s impossible to deny the value in cold email. Nearly every B2B sales organization use cold email to prospect for opportunities, set meetings and hit quota. With the steep decline in cold-call answer rates and the introduction of “Scam Likely” filtering of unrecognized phone calls on cell phones, writing quality cold email […]

At the end of Q2, I was working with a client that was struggling to get traction. This client was selling a very niche product into a notoriously difficult space to reach through email (IT). Although they had a wide total addressable market, the copy wasn’t producing nearly enough meetings. By reworking some of the […]

Forward:  If you’re the kind of person that skips ahead in books to see what happens to the main character, I made a nice summary at the end of each section and at the end. Let’s face it, writing effective cold emails in 2018 is tough. With the implementation of GDPR, increasingly stringent spam filters […]

Introducing Email CadenceEmail cadences are defined by three things: text-based, email scheduling/automation, and reply detection. In combination, these give you a distinct advantage in making those connections and increasing your success rates.Alright, let's talk reply detection. Typically, if you batch and blast 200 emails in a campaign, you hit Send and then sit back and wait […]

Successful Prospecting in SalesWhen it comes to revenue generation, B2B sales prospecting services can SHOW YOU THE MONEY.Engaging with potential buyers is the driving force behind growing your business. The issue is that internal B2B prospecting teams bring a laundry list of headaches, risks, and costs. But there's good news - There's a way to […]

The BasicsLet's start at the beginning - To truly understand how to manage a successful email marketing campaign, you have to understand the fundamentals of the game. Today we're going to go over the key pieces of information that every good marketer needs to know about email marketing.Email DeliverabilityDeliverability is the overall measure of the […]