Account-Based Marketing (ABM) has become a cornerstone of B2B lead generation, enabling businesses to focus resources on high-value accounts most likely to convert. By aligning sales and marketing efforts, ABM ensures personalized, targeted outreach that resonates with decision-makers. However, executing ABM effectively requires the right tools.

In 2025, B2B outreach platforms have evolved to offer advanced targeting, AI-driven insights, and multi-channel engagement capabilities. This blog explores how to leverage these platforms for ABM success, highlights top solutions, and shares real-world examples of businesses achieving remarkable results.

Top B2B Outreach Platforms for ABM in 2025

1. 6sense

6sense excels in predictive analytics, using AI to identify in-market accounts and deliver personalized experiences. By analyzing behavioral and intent data, it helps businesses engage high-intent accounts at optimal times, boosting conversion rates. Its integration capabilities allow seamless optimization of revenue tech stacks through apps and tools. (smarte.pro)

Best For: Companies prioritizing predictive analytics and intent data to refine targeting.

2. Demandbase

Demandbase offers a comprehensive ABM suite with AI-driven insights to identify high-value accounts. It leverages firmographics, intent signals, and engagement metrics to enable precise targeting and personalized outreach. Ideal for large enterprises, it covers account identification, engagement, and measurement. (only-b2b.com)

Best For: Enterprises needing end-to-end ABM capabilities with data-driven decision-making.

3. Terminus

Terminus specializes in multi-channel ABM, enabling outreach via email, social media, and digital ads. Its advertising tools and detailed reporting dashboards provide a holistic view of account interactions, making it a top choice for mid-sized and enterprise companies. (only-b2b.com)

Best For: Teams seeking scalable, multi-channel engagement with robust analytics.

4. ZoomInfo MarketingOS

ZoomInfo MarketingOS leverages its extensive B2B database to align sales and marketing efforts. Features like enriched web forms and visitor tracking enhance targeting, while personalized engagement across channels drives conversions. (smarte.pro)

Best For: Businesses prioritizing data accuracy and seamless sales-marketing alignment.

5. RollWorks

RollWorks focuses on dynamic advertising and retargeting, helping businesses boost visibility and engagement. Its audience targeting and account scoring tools are ideal for companies emphasizing advertising in their ABM strategies. (only-b2b.com)

Best For: Teams aiming to enhance ABM through targeted ads and retargeting campaigns.

Integrating B2B Outreach Tools with ABM Strategies

Align Sales and Marketing with CRM Integration

Platforms like HubSpot enable account-level tracking, multi-channel campaign management, and personalization. Integrating CRM systems ensures real-time data synchronization, improved lead scoring, and visibility into the customer journey. This alignment helps teams allocate resources efficiently and prioritize high-potential accounts. (connectlabs.co)

Leverage Intent Data Tools

Tools like Bombora’s Company Surge® identify accounts actively researching solutions. Integrating this data with platforms like HubSpot allows teams to tailor messaging to prospects’ current interests, scaling pipelines efficiently. (blog.hubspot.com)

Adopt Multi-Channel Engagement

Combine online channels (personalized emails, social media) with offline methods (direct mail) to create cohesive experiences. For example, DocuSign’s ABM campaign used targeted display ads for 450+ enterprise accounts, resulting in a 59% engagement increase and 22% pipeline growth. (digitalmarketersworld.com)

Essential Features of Effective ABM Platforms

1. Advanced Targeting and Segmentation

AI-driven insights and intent data help prioritize accounts with high revenue potential. For instance, Snowflake scaled hyper-personalized ABM to 2,000+ accounts, tripling meeting rates for aligned accounts. (cxl.com)

2. Multi-Channel Engagement

Platforms like Terminus enable coordinated outreach across email, social, and ads, ensuring consistent messaging.

3. AI-Powered Predictive Analytics

Predictive tools analyze behavioral signals to determine the best time to engage. Demandbase uses this to deliver personalized content at critical decision-making stages.

4. CRM and Automation Integration

Seamless integration with tools like HubSpot ensures real-time lead data access, enabling personalized outreach.

5. Real-Time Analytics

Dashboards in platforms like RollWorks track engagement metrics, helping teams optimize campaigns dynamically.

Case Studies: ABM Success in Action

1. DocuSign’s Enterprise ABM Campaign

Challenge: Engage enterprise accounts across six industries.
Strategy: Targeted display ads personalized for 450+ accounts.
Results: 59% engagement increase, 22% pipeline growth, and reduced bounce rates. (digitalmarketersworld.com)

2. Snowflake’s Hyper-Personalization

Challenge: Sustain rapid growth in a competitive market.
Strategy: Scaled one-to-one experiences for 2,000+ accounts.
Results: 75% more SDR-booked meetings and 50% new opportunities from existing customers. (cxl.com)

3. BillingTree’s Creative Direct Mail

Challenge: Connect with payment processing decision-makers.
Strategy: Sent 100 custom locking cases with personalized video pitches.
Results: 60% engagement increase and $159,902 in closed opportunities. (digitalmarketersworld.com)

Partner with SalesHive for ABM Excellence

SalesHive, a leader in B2B lead generation since 2016, combines AI-driven technology with expertise to optimize ABM strategies. Their proprietary platform streamlines contact management, pipeline tracking, and personalized email campaigns, helping clients book over 85,000 sales meetings for 250+ clients.

With services like cold calling, email outreach, and SEO optimization, SalesHive offers flexible, month-to-month contracts to scale your ABM efforts risk-free. Their U.S.-based team ensures culturally aligned outreach, while real-time analytics empower data-driven decisions.

Ready to transform your ABM strategy? Explore SalesHive’s solutions and start engaging high-value accounts with precision today.