Explore Our Glossary Terms

A/B Testing
Account Development Rep (ADR)
Account Executive (AE)
Account List
Account Research
Account-Based Advertising
Account-Based Marketing
Account-Based Reporting
Account-Based Selling
Ad-Hoc Reporting
Address Validation
Adoption Process
Advertising Budget
Advertising Spend
AgriTech
AIDA Framework
Annual Contract Value (ACV)
Annual Recurring Revenue (ARR)
Appointment Setting
Appointment Setting Company
Auto Dialer
Auto-Responder
Automated Follow Ups
Automated Voicemail
Average Revenue Per User (ARPU)
B2B Cold Calling
B2B Direct
B2B Direct Mail
B2B Direct Mail Marketing
B2B Direct Marketing
B2B Lead Generation
B2B Lead Generation Agency
B2B Lead Generation Company
B2B Marketing
B2B Outsourcing
B2B Phone Sales
B2B Telemarketing
B2C Telemarketing
BANT
Best B2B Direct Mail Campaigns
Bottom Of The Funnel (BOFU)
Bounced Email
Business Development Manager
Business Development Rep (BDR)
Business Intelligence
Business To Business Direct Mail
Buyer Behavior
Buyer Persona
Buying Criteria
Buying Cycle
Buying Intent
Buying Process
Buying Signal
Buying Trigger
Call Center
Call Recording
Call Sentiment
Call to Action (CTA)
Call-to-Meeting Rate
Caller ID
Calling Script
Calls Per Day
CAN-SPAM
CASL
Chief Revenue Officer
Churn Rate
Click Tracking
Click-to-Call
Client Case Study
Closed Won Ratio
Closed-Lost
Closed-Won
Closer
Closing Ratio
Cloud-Based CRM
CMO Outsourcing
Cohort
Cold Call Analysis
Cold Caller
Cold Calling
Cold Calling Agency
Cold Calling Conversion Rate
Cold Calling CRM
Cold Calling KPIs
Cold Calling Lead Generation
Cold Calling List
Cold Calling Objection Handling
Cold Calling Outsourcing
Cold Calling Personality Types
Cold Calling Platform
Cold Calling Rapport
Cold Calling ROI
Cold Calling Script
Cold Calling SDRs
Cold Calling Services
Cold Calling Team
Cold Calling Tone of Voice
Cold Calling Value Proposition
Cold Email
Cold Email Lead Generation Agency
Cold Email Marketing
Commission
Commission Plan
Company Revenue
Consumer
Contact List
Contact Research
Contact Scraping
Content Marketing
Contract Management
Conversion
Conversion Path
Conversion Rate
Conversion Rate Optimization
Corporate Gifting
Corporate Gifting Policy
Cost-Per-Click (CPC)
Cost-Per-Meeting
CPQ Software
CRM Analytics
CRO Outsourcing
Cross-Selling
Custom List Building
Customer Acquisition Cost (CAC)
Customer Feedback
Customer Lifetime Value (CLV)
Customer Pain Point
Customer Relationship Management (CRM)
Customer Relationship Management (CRM) Systems
Customer Success Manager (CSM)
Data Entry
Data Validation
Deal Source
Decision Maker
Demand Generation
Demographics
Digital Advertising
Direct Mail
Direct Mail Agency
Direct Mail Companies
Direct Mail Follow Cadence
Direct Mail Marketing
Direct Mail Marketing Companies
Direct Mail Prospecting
Direct Marketing
Direct Marketing B2B
Direct Sales
Direct Sales Outsourcing
Discovery Call
Display Advertising
DKIM
DMARC
Do Not Call List
Do Not Contact List (DNC)
Domain Warming
Drip Campaigns
EdTech
Email Authentication
Email Automation Platform
Email Blacklist
Email Cadence
Email Cadences
Email Client
Email Copy
Email Customization
Email Deliverability
Email Inbox
Email Marketing Agency
Email Marketing Services
Email Newsletter
Email Platform
Email Sequence
Email Signature
Email Template
Email Throttling
Email Validation
Employee Count
Enrichment
Enterprise Resource Planning (ERP)
Event Marketing
Exit Intent Popup
Field Sales Rep
FinServ
FinTech
Firmographics
Follow Up Email
Fractional CMO
Fractional CRO
Full-Time Cold Caller
Funnel
Gatekeeper
Gross Margin
Growth Hacking
Guerilla Marketing
Hand Raising
Hard Bounce
Hard Sell
Hat Trick
Ideal Customer Profile (ICP)
IMAP
Impression
In-House Cold Calling
Inbound Lead Generation
Inbound Marketing
Inbound Qualification
Industry Codes
Industry Segmentation
Influencer
Inside Sales
Inside Sales Rep
Intent Data
Job Title
Key Accounts
Key Performance Indicators (KPIs)
Knowledge Base
Landing Page
Lead
Lead Enrichment
Lead Generation
Lead Generation Agency
Lead Generation Company
Lead Generation Services
Lead Management
Lead Qualification
Lead Score
Lead Scoring
Lead Source
LegalTech
Lifetime Value (LTV)
LinkedIn Automation
LinkedIn Automation Platform
LinkedIn Marketing
List Building
List Building Software
List Building Team
List Building Tools
List Cleaning
List Cohort
List Filtering
List Provider
List Scraping
List Segmentation
List Syncing
List Validation
Live Answer Rate
Loss Leader
Manual Contact Research
Margin
Mark-Up
Market Penetration
Market Reach
Market Segmentation
Market Share
Marketing Automation Platform
Marketing Budget
Marketing Channel
Marketing Executive
Marketing Investment
Marketing Outsourcing
Marketing Qualified Lead (MQL)
Marketing Return
MarTech
MedTech
Meeting Setting
Meeting Setting Company
Mid-Market
Middle Of The Funnel (MOFU)
Monthly Recurring Revenue (MRR)
Multi-Channel Lead Generation
Multi-Channel Marketing
Multi-Channel Prospecting (MCP)
Multivariate Testing
NAICS
National Do Not Call Registry
Near Shore Cold Calling
Nearshore Sales Outsourcing
Net Promoter Score (NPS)
Objection
Objection Handling
Off-Shore Cold Calling
Offshore Contact Research
Offshore List Building
Offshore Sales Outsourcing
On-Premise CRM
Onboarding
Onboarding Experience
Onshore Outsourcing
Open Rate Sampling
Open Rates
Open Tracking
Open Tracking Pixel
Open-to-Reply Percentage
Opener
Opportunity
Opportunity Management
Opt-Out Link
Outbound Lead Generation
Outbound Lead Generation Agency
Outbound Marketing
Outbound Sales
Outsource Software Sales
Outsourced Account Executive
Outsourced B2B Lead Generation
Outsourced BDR
Outsourced Business Development
Outsourced Cold Calling
Outsourced Head of Sales
Outsourced Inside Sales
Outsourced Lead Generation
Outsourced Phone Sales
Outsourced Prospecting
Outsourced Sales
Outsourced Sales Agency
Outsourced Sales Calls
Outsourced Sales Company
Outsourced Sales Development
Outsourced Sales Development Reps (SDR)
Outsourced Sales Services
Outsourced Sales Team
Outsourced Sales Teams
Outsourced SDR Company
Outsourced SDR Team
Outsourced Telemarketing
Outsourced Telesales
Part-Time Cold Caller
Pay Per Appointment Lead Generation
Pay Per Meeting
Performance Plan
Phone Number Validation
Pipeline
Pipeline Management
Point of Contact (POC)
Positioning Statement
Power Dialer
Predictive Dialer
Private Companies
Problem Statement
Product Demo
Product Features
Product Marketing
Product Messaging
Profit Margin
Prospect
Prospecting
Public Companies
Qualification
Qualified Lead
Qualifying Question
RealTech
RegTech
Remote Sales Reps
Reply Tracking
Reply-to-Meeting Percentage
Responder
Response Categorization
Return on Investment (ROI)
Return on Marketing Spend
Revenue Sharing
Robo Dials
Sales Account
Sales Cadence
Sales Commission
Sales Consultant
Sales Dashboard
Sales Deck
Sales Development
Sales Development Outsourcing
Sales Development Playbook
Sales Development Representative (SDR)
Sales Development Strategist
Sales Enablement
Sales Executive
Sales Forecasting
Sales Funnel
Sales Methodology
Sales Operations
Sales Outsourcing
Sales Outsourcing Agency
Sales Outsourcing KPIs
Sales Performance Management
Sales Pipeline
Sales Pipeline Coverage
Sales Process
Sales Prospecting
Sales Qualified Lead (SQL)
Sales Quota
Sales Script
Sales Stage
Sales Trigger Event
SDR Lead Generation
Sender IP Address
Sender Reputation
Series A
Series B
Service Level Agreement (SLA)
Serviceable Addressable Market (SAM)
Serviceable Available Market (SAM)
Serviceable Obtainable Market (SOM)
SIC Code
SMB
SMTP
Social Selling
Soft Bounce
Soft Selling
Spam Filter
Spam Keyword
Speed Dialer
SPF
Spoofing
Stakeholder
Subject Line
Target Buyer
Target Market
TCPA
Technographics
Telemarketer
Telemarketing
Telemarketing Companies
Telesales
Top Of The Funnel (TOFU)
Top Prospect List
Total Addressable Market (TAM)
Total Available Market (TAM)
Unqualified Lead
Upselling
UTM Tracking Link
Value Chain
Value Proposition
Variable Testing
Vertical
Video Marketing
Voicemail Drop
VOIP
VP of Marketing
VP of Product Marketing
VP of Sales
Web Form Enrichment
Weighted Sales Pipeline
Whale Hunting

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