Marketing is one of the most important sales tactics in any business. From the consumer's end, it allows them to get familiar with your products and services and understand the value it can bring to their lives. In terms of your business bottom line, marketing strategies allow you to create an experience for your target audience that results in increased sales and revenue.
So how does an email marketing strategy come into play? Opening your eyes to B2B email marketing campaigns is something worth the consideration. This is especially true since 99% of consumers check email daily, and admit that it’s their preferred method of getting updates and notifications about brands they love. The same can be said for other businesses who are excited to get to know your products.
By following B2B email marketing best practices, you can reap the benefits that come with this strategy.
1. Optimal Communication and Content Distribution
Owning a business comes with a certain level of authority. Consumers and other brands will look to you as a thought leader, and finding ways to execute your expertise in the space will help your business grow.
Email marketing is the perfect way to get your message out there and let your voice be heard. Since so many people are looking at their emails throughout the day, the inbox is a great place to bring awareness to your brand.
Email marketing is also the optimal outlet for content distribution, with 79% of B2B marketers in agreement that email brings the most success in getting their voices heard and encouraging consumers and other companies to read and react.
2. Lead Generation
B2b Email marketing services is B2B lead generation gold. When crafted correctly, email copy is the perfect place to slide information on your products or services, followed by an opt-in link. An email lead generation strategy allows you to gather everything you need to connect with your ideal audience member (just a name and an email address) while providing short and sweet yet exciting and engaging content.
3. Gain Feedback
If you’re looking for a simple way to understand what kind of content your target audience is looking for, focusing your efforts on an email marketing strategy is a great way to gain reliable feedback. This can be accomplished via customer service surveys as well as data related to readers who unsubscribe. If your opt-out rate is really high, this might signify that your content strategy needs to be altered.
4. Improved Sales
Emailing your target audience is a great way to bring in business. In fact, research shows that 59% of B2B marketers consider marketing emails as their most successful channel for bringing in revenue.
Your email marketing campaign doesn’t have to be a teaser to get people to click through to your website and find out what your products or services are. You can create a strategy that focuses solely on each product or service in each email, detailing the opportunity in the email subject line. You can make it as simple as possible for your audience to make a purchase decision as soon as they open the email.
5. Website Traffic Generation
If you’re looking for ways to get more people to click links and visit your website, email marketing is your ticket to success. With a solid email marketing strategy, you can embed links to your site throughout your content that encourage readers to click and learn more about what you have to offer.
B2B email marketing services will teach you how to share your socials, website and other places where you promote your content.
6. Opportunity for Personalization
One of the biggest advantages of email marketing is the opportunity to personalize your messaging to specific people. While your target audience can likely relate to one another, they’re not all the same person. Email marketing provides a platform for the ultimate level of personalized content. Something as simple as including a name or company identifier within the email subject line is a great way to encourage a higher clickthrough rate.
7. Automated B2B Email Marketing
Investing in B2B email marketing services means taking a break from the heavy lifting involved with audience and client engagement and communication. Email marketing can be automated, sending messages to audience members depending on which stage of the sales funnel they’re in. This is a simple way to connect effectively with your audience without spending too much of your own time dedicated to email content.
8. Cost-Effective Marketing Option
When it comes to connecting with your target audience and creating content that they want to consume, one thing’s for sure: It’s a timely task.
In the world of business, time is money. Utilizing your resources most efficiently and cost-effectively will only contribute to your bottom line. When you spend too much time and effort on marketing collateral, you may find yourself dealing with lost ROI and potential exhaustion.
Email marketing gives you the opportunity to maximize your time and budget. Sending automated emails to your target audience, or utilizing B2B email marketing services, can generate the ROI you’re hoping for without taking up too much of your time.
9. Become a Thought Leader
As a business owner, it’s important to establish credibility and authority as soon as possible. Being a leading expert in the industry will make other companies trust you and make consumers interested in what you have to offer.
Creating email newsletters and other digital collateral allows you to leverage your content and stand out as a thought leader in the space. Email marketing allows you to use your brand and voice to build stronger relationships and better engage with your target audience.
10. Own Your Contact List
For so long, brands have focused efforts on marketing via social media. It makes sense – social media platforms allow you to use your voice, distribute fun content and connect with your target audience. But you don’t actually own the rights to your list of followers, which means you could lose touch with hundreds or even thousands of contacts at the drop of a hat.
Emailing marketing allows you to own and create a contact list that’s everlasting. It gives you the power to continue conversations and interacting with other businesses as long as there’s still an existing business relationship.
Try B2B Email Marketing Services from SalesHive
Are you searching for an email marketing platform that takes care of the heavy lifting and increases your open rates? The SalesHive cold email process is designed to stand out from the competition and produce high quality messaging that connects with your target audience and pulls them in for more.
Every week, we build new features to improve email campaign performance, so you never have to worry about your strategy going stagnant. Learn more about our platform and email marketing services today.