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Cold Calling Articles

Expert articles and insights about cold calling to help you scale your B2B sales.

87 articles
B2B sales rep handling rejection with cold calling strategies and performance dashboard in 2025
Cold Calling

Cold Calling Strategies: Overcoming Rejection in 2025

Cold calling in 2025 is still one of the most direct ways to create pipeline—but it’s also where reps feel...

SDR making phone call with notes on cold calling subject lines to grab attention
Cold Calling

Cold Calling Subject Lines: Grabbing Attention Fast

In cold calling, your “subject line” is the first 5–15 seconds: the words and tone that decide whether a prospect...

B2B sales rep reviewing phone call verification dashboard to prevent spam labeling
Cold Calling

Phone Call Verification: Keeping Your Calls Legit

Phone call verification has become mission‑critical for B2B sales teams as spam and fraud erode trust in the phone channel....

SDR using Ahrefs to research cold calling targets on laptop analytics dashboard
Cold Calling

Using Ahrefs to Research Cold Calling Targets

Modern B2B buyers do most of their homework in Google long before they talk to sales, with studies showing 88–94...

Account executive making cold call at desk, illustrating cold calling for account executives strategies
Cold Calling

Cold Calling for Account Executives: Tips and Tricks

Cold calling is still one of the highest-ROI channels for Account Executives—if you do it right. Recent B2B benchmarks show...

B2B sales rep navigating phone trees on desk phone to reach decision makers
Cold Calling

Navigating Phone Trees: Reaching B2B Decision Makers

Modern B2B cold calling is less about raw dials and more about intelligently navigating phone trees to reach real decision...

B2B sales rep smiling on headset, using humor in cold calling script notes
Cold Calling

Using Humor in Cold Calling: Does It Really Work?

Cold calling is already a knife fight with low averages: in 2025, most teams convert only 2–3% of dials into...

B2B sales team reviewing sales analytics for cold calling metrics on dashboard
Cold Calling

Sales Analytics for Cold Calling: Metrics That Matter

Cold calling is still one of the most reliable ways to build B2B pipeline, but in 2025 the difference between...

B2B sales rep reviewing cold calling scripts platform dashboard to boost meeting bookings
Cold Calling

Cold Calling Scripts: Platforms to Build Them in 2025

Cold calling isn’t dead in 2025, but generic, static scripts are. With average call-to-meeting rates sitting around 2.3% and top...

B2B sales blogs cold calling playbook shown beside SDR calling decision-maker on headset
Cold Calling

B2B Sales Blogs: Cold Calling Lessons from the Pros

Cold calling is still one of the most reliable ways to get in front of B2B decision-makers—if you run it...

B2B sales agent checking phone call verification and compliance before outbound dialing
Cold Calling

Phone Call Verification: Best Practices for Compliance

Phone call verification has gone from “nice to have” to mission critical as consumers drown in 50+ billion robocalls a...

Sales rep using cold calling openers that pair with email follow ups on laptop and phone
Cold Calling

Cold Calling Openers That Pair with Email Follow-Ups

Cold calling still works in 2025, but only when it’s tightly paired with smart email follow‑ups and multi‑touch cadences. Data...

B2B sales team reviewing cold calling scripts for outsourced SDR lead generation strategy
Cold Calling

Cold Calling Scripts: Outsourcing Templates for Modern Lead Generation

Cold calling is tougher than ever – average success rates have fallen to about 2.3% in 2025 – but the...

B2B SDR making phone call using cold calling ice breakers to hook decision makers
Cold Calling

Cold Calling Ice Breakers That Hook Decision Makers

In modern B2B outbound, the first 20–30 seconds of a cold call can swing conversion rates from the baseline 2–2.5%...

B2B SDR reviewing AI-generated cold calling scripts on laptop to book more meetings
Cold Calling

Cold Calling Scripts: AI-Generated Templates

Cold calling absolutely still works in 2025—but generic scripts don’t. With average B2B cold call success rates sitting around 2–3%,...

SDR planning sales email layouts for cold calls alongside phone outreach sequence dashboard
Cold Calling

Sales Email Layouts That Pair Perfectly with Cold Calls

Modern outbound isn’t "phone vs. email" – the best B2B teams orchestrate both. Multichannel sequences that combine email and phone...

B2B sales rep dialing phone, avoiding spam likely labels to improve connect rates
Cold Calling

Avoiding Spam Likely: Best Practices for Calls That Convert

Spam labeling has quietly become one of the biggest killers of B2B outbound. In 2024, Hiya found that nearly a...

Sales Development Reps cold call outreach team reviewing call scripts and conversion metrics dashboard
Cold Calling

Sales Development Reps: Mastering Cold Call Outreach in 2025

Cold calling is tougher in 2025—average cold call-to-meeting conversion sits around 2–3%—but it’s far from dead for teams that modernize...

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Siemens
Otter.ai
Mrs. Fields
Revenue.io
GigXR
SimpliSafe
Zoho
InsightRX
Dext
YouGov
Mostly AI
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