Cold calling remains one of the most challenging yet rewarding strategies in B2B sales. The difference between a generic pitch and a targeted conversation often boils down to one critical factor: preparation. Enter Ahrefs—a tool traditionally associated with SEO—but one that holds untapped potential for sales professionals. When used strategically, Ahrefs can transform cold calling...
Cold calling remains one of the most effective ways to initiate meaningful conversations with prospects—but only if you start strong. In 2025, generic scripts and impersonal approaches no longer cut it. To stand out in a crowded market, sales teams need openers that demonstrate genuine value, personalized insights, and strategic relevance. Below, we break down...
Cold calling remains one of the most effective ways to generate B2B leads, but modern spam detection systems have created new challenges for sales teams. With 85% of unknown calls going unanswered in 2024 and carriers aggressively labeling "Spam Likely" numbers, businesses need smarter strategies to maintain connection rates. In this guide, we'll explore actionable...
Each part of our cold calling guide is equally important and needs to be mastered.
Part 1: Sales ROI Calculator for B2B Cold Calling
Before you can improve your cold calling efforts, it’s important to benchmark the ROI of your existing cold calling efforts. We’ve created a handy calculator that you can use to figure out where you currently stand and then you’ll learn about industry-tested methods to boost your KPIs.
A single SDR working full time can make 8,400 cold calls per month which will result in about 432 conversions per month. More conversations lead to more meetings per month, and more meetings will increase the number of closed deals per month.
Part 2: How To Write A B2B Cold Call Script That Works
Cold calling is far from dead– many businesses use cold calling in some capacity, though the intention is certainly different from what it was back in the day.
Originally, cold calling was solely a sales technique that had a whopping 2% success rate and annoyed an entire generation of consumers. Now, many would think that cold calling is dead, but that’s not the case. It has simply evolved in both technique and purpose. Rather than aggressively trying to close a sale in a ten-minute phone conversation, today’s brands can use cold calling to get to know consumers who are not aware of their brand.
Part 3: How To Communicate With Prospects On The Phone
A core attribution to a business’s success is to be financially strategic, in other words, if they already have a system going there may be some friction with talking them into trying something new. You are providing something these people need, resistance is typically caused by natural tendencies to stick with what you know.
It’s going to be very common that you are going to be experiencing a fair share of objections. Objections are not NO’s. If you get an objection- they haven’t hung up on you yet, so they’re still listening and hoping for you to overcome!
Use our eMod customization engine to make emails more engaging and highly customized. Use public information about the prospect and company to send hyper-customized emails.
