In today’s hyper-competitive B2B sales landscape, cold calling and email outreach are still foundational strategies for generating high-quality leads. However, the real magic happens when these two tactics are strategically paired. A well-crafted cold call opener sets the stage for meaningful dialogue, while a follow-up email reinforces your value proposition and keeps prospects engaged. At...
In the competitive world of SEO, cold calling remains a critical tool for connecting with decision-makers and driving business growth. However, generic pitches and poorly timed calls can sabotage even the most promising opportunities. With 72% of B2B buyers expecting personalized outreach in 2025, refining your cold calling strategy is no longer optional—it’s essential. In...
Cold calling remains one of the most effective tools in B2B lead generation, but its execution has evolved dramatically in recent years. With advancements in technology and shifting buyer expectations, sales teams must adapt their strategies to stay competitive. Below, we break down proven tactics and modern innovations that are redefining cold calling success in...
Each part of our cold calling guide is equally important and needs to be mastered.
Part 1: Sales ROI Calculator for B2B Cold Calling
Before you can improve your cold calling efforts, it’s important to benchmark the ROI of your existing cold calling efforts. We’ve created a handy calculator that you can use to figure out where you currently stand and then you’ll learn about industry-tested methods to boost your KPIs.
A single SDR working full time can make 8,400 cold calls per month which will result in about 432 conversions per month. More conversations lead to more meetings per month, and more meetings will increase the number of closed deals per month.
Part 2: How To Write A B2B Cold Call Script That Works
Cold calling is far from dead– many businesses use cold calling in some capacity, though the intention is certainly different from what it was back in the day.
Originally, cold calling was solely a sales technique that had a whopping 2% success rate and annoyed an entire generation of consumers. Now, many would think that cold calling is dead, but that’s not the case. It has simply evolved in both technique and purpose. Rather than aggressively trying to close a sale in a ten-minute phone conversation, today’s brands can use cold calling to get to know consumers who are not aware of their brand.
Part 3: How To Communicate With Prospects On The Phone
A core attribution to a business’s success is to be financially strategic, in other words, if they already have a system going there may be some friction with talking them into trying something new. You are providing something these people need, resistance is typically caused by natural tendencies to stick with what you know.
It’s going to be very common that you are going to be experiencing a fair share of objections. Objections are not NO’s. If you get an objection- they haven’t hung up on you yet, so they’re still listening and hoping for you to overcome!
Use our eMod customization engine to make emails more engaging and highly customized. Use public information about the prospect and company to send hyper-customized emails.
