Insights & Strategies
Expert tips, industry trends, and actionable strategies to help you scale your B2B sales development.
Power Dialers for B2B: Supercharging Lead Gen Efforts
Power dialers have quietly become one of the highest-leverage tools in B2B sales: reps using them can make 3–4x more...
Best Practices for B2B Email Outreach in 2025
B2B email outreach is still one of the highest-ROI channels in 2025, delivering roughly $36 in revenue for every $1...
Sales Development Rep Outsourcing: Pros and Cons
Sales development rep (SDR) outsourcing can slash outbound costs and accelerate pipeline—but only if you know when and how to...
Google Search Console Tips for Cold Call Campaigns
Google Search Console isn’t just an SEO toy—it’s a live intent feed for your cold call team. With 62% of...
Cold Calling Strategies: Overcoming Rejection in 2025
Cold calling in 2025 is still one of the most direct ways to create pipeline—but it’s also where reps feel...
Hiring a CRM Admin: Streamlining B2B Sales
Most B2B teams already pay for a CRM, but very few actually get full value from it. With 91% of...
Google AdWords: Outsourcing for B2B ROI
B2B buyers now do up to 80% of their journey before they ever talk to sales, and as many as...
Top Sales Strategies 2025: Best Practices Edition
Outbound is getting tougher in 2025: average cold email reply rates sit around 5.1% and cold-calling success hovers near 2.3%....
Cold Calling Subject Lines: Grabbing Attention Fast
In cold calling, your “subject line” is the first 5–15 seconds: the words and tone that decide whether a prospect...
Using Ahrefs to Optimize B2B Email Campaigns
B2B cold email is getting noisier, but teams that fuse SEO data with outbound are quietly winning. This guide shows...
DKIM, DMARC, and AI: Email Tech Simplified
Email is still the backbone of B2B pipeline, but nearly 47% of global email traffic is spam and AI-powered phishing...
AI Sales Platforms: Tools Transforming B2B
AI sales platforms are no longer a shiny toy—they’re quietly becoming the backbone of modern B2B outbound. With roughly 80%...
Designing Landing Pages to Support Cold Call Leads: A 2025 Guide for B2B Success
Cold calling still works in B2B, but in 2025 the real battle often moves online the second your prospect types...
Hiring a CRM Admin: Platforms They’ll Master
This guide breaks down how to hire a CRM admin who actually moves pipeline, not just updates picklists. You’ll see...
Pay-Per-Meeting Models and Email Campaigns: A Strategic Guide for 2025
Pay-per-meeting models are exploding in B2B because they give CFOs clean, predictable CAC lines, but they only work if your...
Using Humor in Sales: Best Practices for Outreach
B2B buyers are drowning in stiff, forgettable outreach – yet 91% say they prefer brands that are funny and 77%...
Designing Landing Pages for B2B Email Campaigns: A 2025 Guide
In 2025, the weak link in most B2B email campaigns isn’t the subject line — it’s the landing page. While...
Phone Call Verification: Keeping Your Calls Legit
Phone call verification has become mission‑critical for B2B sales teams as spam and fraud erode trust in the phone channel....