Insights & Strategies
Expert tips, industry trends, and actionable strategies to help you scale your B2B sales development.
Answering Machine Detection: Best Practices for Optimizing Lead Generation in 2025
Answering machine detection is no longer a nice-to-have dialer feature—it’s a core lever for SDR productivity and compliant outbound in...
Using Humor in Cold Calling: Does It Really Work?
Cold calling is already a knife fight with low averages: in 2025, most teams convert only 2–3% of dials into...
HubSpot vs. Salesforce: Strategies for Success in Modern Lead Generation
Choosing between HubSpot and Salesforce isn’t just a software decision—it’s a lead generation strategy decision. Salesforce controls about 21.7% of...
B2B Marketing Strategies: Techniques That Win
B2B marketing has shifted from generating vague brand awareness to owning most of the buying journey and feeding outbound with...
B2B Marketing Strategies: Best Practices to Win
B2B buyers now do roughly 70% of their research before ever talking to sales, and 84% say the first vendor...
CRMs for B2B Sales: Outsourcing Setup
Most B2B teams already have a CRM, but 20–70% of implementations still fail or under-deliver, usually because sales isn’t set...
SEO Meta Data: Best Practices for Rankings in 2025
In 2025, organic search still drives about 47–53% of all website traffic, and 66% of B2B buyers use search engines...
Outsourcing List Building Offshore: Pros and Cons
B2B teams are turning to offshore partners to handle list building, hoping to free SDRs to sell and cut costs...
Keyword Density: Best Practices for Optimization
Keyword density used to be an SEO obsession; today, it is a guardrail, not a goal. B2B teams still need...
AI Email Marketing: Personalization at Scale for B2B
AI email marketing lets B2B teams send thousands of messages that feel one-to-one instead of batch-and-blast. With around 60% of...
Navigating Decision Makers for Faster Lead Conversion
B2B deals stall not because your product is weak, but because you’re lost in a maze of stakeholders. Today’s buying...
Using Humor in Sales Outreach: Techniques to Try
B2B buyers are drowning in serious, look-alike outreach – and that makes well-placed humor a real competitive advantage. Research shows...
Using Ahrefs: Techniques for B2B SEO Wins
B2B buyers still start on Google, with roughly 71% kicking off their research with a search and 85% trusting organic...
Sales Analytics for Cold Calling: Metrics That Matter
Cold calling is still one of the most reliable ways to build B2B pipeline, but in 2025 the difference between...
CRMs for B2B Sales: Managing Email Campaigns
B2B sales teams are sitting on a CRM goldmine but still running email campaigns out of inboxes and point tools....
Phone Call Verification: AI Compliance Tools
Robocall volumes are back above 4–5 billion calls per month in the U.S., and the FCC is now banning AI-generated...
Meeting Setting Companies: Outsourcing Lead Flow
Outsourcing meeting setting and SDR work is no longer a desperate move; it’s smart resource allocation if you do it...
Cold Calling Scripts: Platforms to Build Them in 2025
Cold calling isn’t dead in 2025, but generic, static scripts are. With average call-to-meeting rates sitting around 2.3% and top...