Top Backlink Companies Leading the Way to SEO Success in 2024

Introduction

Every B2B team wants more inbound, less grind.

You’ve probably invested in content, fiddled with on‑page SEO, and watched competitors outrank you anyway-often because they’ve quietly partnered with serious backlink companies. Meanwhile, your SDRs complain about cold lists and low intent while marketing swears "the content is great."

Here’s the reality: backlinks are still one of Google’s strongest ranking signals, and they’re a huge reason the #1 result typically has about 3.8x more backlinks than positions 2-10. At the same time, 94% of B2B buyers research online before contacting sales, so if you’re invisible in search, you’re invisible to most of your market.

This guide breaks down:

• Why backlinks still matter so much for B2B revenue
• How backlink companies work (and what separates the good from the sketchy)
• The top backlink companies leading the way in 2024-2025, especially for B2B and SaaS
• How to evaluate them like a sales leader, not just an SEO nerd
• How to connect their work with your SDRs and AEs to actually move pipeline

Let’s connect the dots between SEO and sales development, so backlinks start showing up in your forecast instead of just in marketing reports.

Why Backlinks Still Matter For B2B Revenue

Links are still one of the heaviest levers in Google

Despite all the noise about AI Overviews, Core Web Vitals, and E‑E‑A‑T, backlinks haven’t gone out of style. Multiple large‑scale studies across billions of pages keep landing on the same conclusion: pages with more quality backlinks tend to rank higher and get more organic traffic.

A few highlights:

• Analyses summarizing Ahrefs’ research show over 90% of content gets zero organic traffic, largely because it has no backlinks.
• Surveys of SEO pros find that around two‑thirds say backlinks have a big impact on SEO, and most of the rest say the impact is at least moderate.
• Top‑ranking pages often have significantly more referring domains than those languishing on page two.

If you’re a sales leader, translate that like this: no serious backlink strategy = your content might as well not exist in search.

Buyers are making decisions before they ever meet your reps

Now layer in modern B2B buying behavior:

• 94% of B2B buyers research online before contacting sales.
• Multiple studies show buyers complete 57-70% of their research before engaging with a salesperson.
• One 6sense study found 84% of B2B deals are essentially decided by the time buyers first contact vendors, and that contact typically happens around 70% of the way through the journey.

If those buyers don’t see you ranking while they’re reading comparison articles, "best [category]" lists, and solution breakdowns, your SDRs are walking into deals where the shortlist is already locked-and you’re not on it.

Backlinks = more qualified inbound + warmer outbound

So what do great backlinks actually buy you in B2B?

1. Higher rankings on high‑intent keywords, "[Tool] alternatives," "[Industry] compliance software," "[Pain] solution", the stuff pipeline is made of.
2. More in‑market inbound, demo requests, trial signups, pricing page visits from people who discovered you in search.
3. Stronger social proof for outbound, when your backlink company lands you in respected industry blogs or SaaS publications, your SDRs can reference those placements in emails and calls.

Backlinks aren’t about "SEO vanity" anymore. They’re about meeting self‑educating buyers before they ever reply to a cold email or pick up a phone.

How Backlink Companies Actually Work

Not all backlink providers are created equal. The big buckets look like this:

1. Outreach‑driven link building agencies

These are firms whose core business is:

• Building relationships with publishers and editors
• Pitching content ideas
• Placing contextual links in relevant articles

They may use tactics like guest posting, "niche edits" (adding links into existing content), and resource page placements. Better agencies mix these with digital PR-earning mentions in industry news, podcasts, and data‑driven stories.

Key traits of a strong outreach agency:

• Emphasis on editorial standards (real sites, real audiences)
• Clear rules around niches they avoid
• Transparency on every placement

2. SaaS and B2B‑specialist link builders

These are the outfits you want to pay attention to if you sell software or complex B2B services. They typically:

• Focus on SaaS, tech, or B2B verticals only
• Have relationships with publications your buyers actually read
• Understand how to support demo, trial, and POC funnels

Instead of just "more links," they talk in terms of more signups, more qualified traffic, and more pipeline.

3. Full‑service SEO and digital PR agencies

These companies offer link building as part of a broader SEO/content PR stack:

• Technical SEO
• Content strategy and production
• Digital PR campaigns
• Analytics and CRO

They’re useful if you need help across the board, but you’ll want to ensure link building doesn’t become an afterthought inside a giant retainer.

4. Market realities: cost and timelines

Good backlinks aren’t cheap.

• One large 2025 survey of 500+ SEO experts found the average acceptable price for one high‑quality backlink is around $508.95, and many believe link‑building costs will keep rising.
• Other research shows premium guest posts often range from about $700 to nearly $1,000, with top‑tier outlets charging far more.
• 41% of businesses already spend $5,000+ per month on link building, and in highly competitive niches, experts peg a typical required budget at around $8,000/month or more.

On timing, most SEOs expect to see meaningful results within 1-6 months, with many clustering around 3 months for rankings to react and then your normal B2B sales cycle on top.

This is why you want backlink programs tightly aligned to revenue, not just traffic. You’re not buying cheap directory listings; you’re funding a strategic acquisition channel.

Top Backlink Companies Leading the Way in 2024-2025

Let’s walk through some of the backlink companies consistently mentioned in 2024-2025 rankings, with a focus on those that play nicely with B2B and SaaS. This isn’t an exhaustive list, but it’s a solid starting field to evaluate.

1. uSERP, Authority‑driven backlinks for SaaS and B2B

uSERP regularly shows up near the top of industry lists for link building, and it’s heavily associated with B2B and SaaS brands. They specialize in earning editorial links from high‑authority sites through content collaborations, digital PR, and targeted outreach.

Why they’re interesting for B2B:

• Strong track record with SaaS and tech companies
• Emphasis on authority and relevance, not just DR chasing
• Clear reporting on placements and link metrics

If you’re a VP of Sales or CRO, what you care about is whether those links push your solution pages, comparison pages, and core blog assets onto page one for the right searches. uSERP is the kind of agency that speaks to that, not just generic "SEO traffic."

2. Dofollow, B2B SaaS link building specialist

Dofollow is explicitly positioned as a B2B SaaS link‑building agency. They focus on securing placements on high‑authority sites-often DR 80-90+-for software companies. Unlike some shops, they don’t sell content creation; instead, they operate as an extension of your outreach and placement engine.

For sales teams, that focus matters. Their entire thesis is: better SaaS backlinks = more qualified signups and demos. When you review their proposals, look for:

• Which product or feature pages they plan to support
• How they’ll prioritize keywords tied to MQL and SQL creation
• What reporting they provide tying rankings to signups

3. T‑RANKS, Built specifically for SaaS link building

T‑RANKS is another agency built from the ground up for SaaS. They focus on contextual guest posts, digital PR, and resource links on SaaS and B2B publications, and they structure campaigns around pricing pages, integration guides, and solution content.

For B2B revenue leaders, that means they’re thinking in terms of demos and trials, not just eyeballs. They tend to be a fit if:

• You already have solid SaaS content but weak authority
• You want placements in SaaS‑centric blogs and partner ecosystems
• You’re targeting mid‑market or enterprise buyers and need credible publications

4. OutreachMonks, Link building with major SaaS publications

OutreachMonks has a long track record working with SaaS companies and places brand mentions and links in heavyweight publications like HubSpot, Zendesk, and G2. Their pricing is transparent at lower volumes, which is rare: you can see clear per‑link packages and expected DR ranges.

They can be a good option if you:

• Want to appear in recognizable SaaS and marketing ecosystems
• Need a provider comfortable working with your PR and content teams
• Are looking for structured packages to test link building before scaling

5. Rock the Rankings, SaaS SEO and link building tied to MRR

Rock the Rankings is a SaaS‑focused SEO and link building agency that explicitly structures its work around MRR growth and trial/demo signups, not just traffic. Link building is bundled with content production and broader SEO, making them more of a full‑funnel partner than a pure link vendor.

For B2B teams with complex funnels, this integrated approach can be helpful:

• They create and promote content aligned to your ICP and value props
• Links tend to point at content that supports sales conversations (case studies, vertical pages, etc.)
• Reporting can combine rankings, traffic, and conversions

6. Tanot Solutions, Premium link building with case‑study proof

Tanot Solutions operates as a premium link building agency working with B2B SaaS and other growth‑focused companies. They emphasize earning backlinks from high‑authority, niche‑relevant websites through custom outreach, niche edits, and guest posts.

What stands out is their case study library: examples of SaaS and B2B clients achieving 80%+ organic traffic growth and tens of thousands of new ranking keywords through structured link campaigns. If you’re a revenue leader, those stories give you the raw material to model potential payoff vs. cost.

7. AWISEE, B2B link building with multilingual reach

AWISEE is frequently cited as a top B2B link building agency, with strengths in multilingual and PR‑driven campaigns for SaaS, tech, and enterprise brands. They focus on earning editorial links that support rankings, visibility, and lead generation in multiple markets.

They’re especially relevant if:

• You sell across Europe or globally
• You need links on non‑English publications
• Your buyer committees care about local language resources

8. Page One Power, Resource‑driven link building

Page One Power, often mentioned in top link building agency lists, has built a reputation for resource‑based link building and long‑term partnerships. They excel at identifying linkable content opportunities and building outreach campaigns around those assets.

For B2B teams, that often means:

• Creating deep guides, tools, or industry resources
• Systematically acquiring links from blogs, universities, and vertical sites
• Strengthening top‑ and mid‑funnel discovery around your category

9. Thrive, Stellar SEO, Sure Oak & others, Well‑rounded link building players

Several agencies appear again and again in 2024-2025 rankings for link building, including:

• Thrive Internet Marketing Agency, full‑service digital marketing with strong link outreach and digital PR capabilities.
• Stellar SEO, known for custom outreach campaigns and editorial link acquisition.
• Sure Oak, emphasizes data‑driven link strategies and authority growth.
• FATJOE, LinkBuilder.io, Outreach‑focused platforms, and others for scalable, but often more generalized link services.

These can be useful if you:

• Need broad SEO support plus link building
• Operate in less niche B2B spaces where general business publications suffice
• Want a mix of content, on‑page optimization, and link outreach in one retainer

How to choose among them

From a B2B sales perspective, the "best" backlink company is the one that:

1. Understands your buyers and the publications they trust
2. Can show case studies where links led to pipeline, not just traffic
3. Works collaboratively with your content, RevOps, and SDR teams

Use rankings and lists as a shortlist generator-not the final answer.

How To Evaluate Backlink Companies Like a Revenue Leader

1. Start with your pipeline map

Before you talk to any agency, map your funnel:

• What are your core offers? (product lines, packages, use cases)
• Which pages are closest to revenue? (pricing, solution pages, comparison pages, integration pages, high‑intent blogs)
• Where do your best opportunities currently come from? (paid search, referrals, outbound)

Hand that map to prospective backlink partners and ask: "How specifically would you use links to increase discovery of these pages and offers?"

If they talk only about domain metrics and generic blog posts, that’s a red flag.

2. Demand clarity on link sources and vetting

Good backlink companies can explain exactly how they vet sites:

• Traffic and organic visibility
• Topical relevance
• Outbound link quality (no casino/crypto/adult mixed in)
• Historical patterns indicating link selling

Many SEO practitioners list spammy outbound links and low‑quality content as major red flags when choosing placement sites. If an agency can’t speak to those, they’re likely buying from link farms.

3. Ask how they’ll measure impact beyond rankings

Your evaluation criteria should include:

• Rankings for target keywords
• Organic sessions to target pages
• Form fills, demo requests, and trials from organic
• SQLs and opportunities sourced from those leads

Push agencies to talk about analytics setup, conversion tracking, and how they’ll align reporting with your CRM so marketing and sales can see the same truth.

4. Check alignment with your sales motion

Questions to ask:

• "Which of our pages would you prioritize first and why?"
• "How would these links support our SDR sequences or ABM plays?"
• "Can we co‑create assets (reports, tools) that sales can send in outbound?"

You want a backlink partner that sees content and links as sales enablement, not just SEO projects.

5. Get specific about communication and approvals

For B2B, you’ll often need legal and brand reviews. Nail down:

• How domains are approved (whitelists/blacklists)
• How they handle anchor text input vs. editorial constraints
• How often you’ll review performance (monthly/quarterly)

The smoother this process, the faster links go live and start compounding.

Common Pitfalls When Working With Backlink Vendors

Let’s talk about what goes wrong most often-and how to avoid it.

1. Chasing volume instead of relevance

Buying 100 low‑quality links from random blogs is like buying 1000 unqualified leads for your SDR team: lots of noise, little pipeline.

Fix it: Set clear rules with your vendor around topical relevance, minimum traffic thresholds, and disallowed categories. Fewer, better links will almost always win.

2. Ignoring bottom‑funnel and product pages

Agencies love pointing links at broad, top‑funnel content because it’s easy. But if your pricing and comparison pages never get love, you end up with traffic that "learns" but never buys.

Fix it: Insist on a balanced link portfolio:

• 40-60% of links to mid‑/bottom‑funnel pages
• The rest to strategic top‑funnel content that nurtures and gets internally linked to money pages

3. Zero collaboration with SDRs and AEs

SEO often lives in a marketing silo. Sales doesn’t know what content is being promoted, and marketing doesn’t know what objections sales hears daily.

Fix it: Run monthly sales–marketing–SEO standups. Have SDR managers share top call themes, and have marketing share which pages are being linked and which keywords they’re targeting. Convert that into:

• Email templates featuring new content
• Call talk tracks that reference fresh third‑party mentions
• LinkedIn posts your reps can share to amplify authority

4. No page‑level revenue attribution

If you never tie deals back to the pages and keywords that sourced them, it’s impossible to know which link campaigns actually pay off.

Fix it:

• Make sure forms pass landing page and first‑touch channel into your CRM
• Tag opportunities with "Organic Search" plus the key page cluster
• Review won deals quarterly to see which SEO assets and link clusters keep showing up

Building A Revenue‑First Backlink Strategy

Now let’s move from theory to a concrete playbook you can run with your marketing and SEO teams.

Step 1: Identify your "Pipeline Pages"

Create a list of 10-20 URLs that directly support revenue, such as:

• Primary product or solution pages
• Industry/vertical landing pages
• Pricing and plans pages
• Comparison and alternative pages
• Integration or partner pages that drive co‑sell opportunities

These are the pages you absolutely want showing up when buyers are deep in research and shortlisting vendors.

Step 2: Map high‑intent keywords to those pages

For each page, identify:

• The primary and secondary keywords it should rank for
• The search intent (problem, solution, comparison, transactional)

Align those with your sales conversations: what phrases do prospects use on calls? What topics keep coming up in discovery? Those should inform your keyword targets.

Step 3: Brief your backlink company with a revenue lens

When you talk to agencies, don’t just say "We want more links."

Instead, present:

• Your pipeline pages
• Target personas and industries
• Your most valuable deal types (ACV, retention)
• Key sales objections and differentiators

Then ask them to propose:

• Which pages they’ll support immediately
• How many links per month they’d aim to each cluster
• What types of sites and content they’d target

Look for answers that connect to demos, pipeline, and revenue, not just "increasing DR by 10 points."

Step 4: Co‑create linkable assets that sales can use

Work with your backlink company and content team to produce assets that both rank and sell. Examples:

• Data‑driven industry reports your reps can send as value‑add content
• ROI calculators or assessment tools your SDRs can invite prospects to use
• Deep "how‑to" guides that align with your implementation methodology

Then, have your SDR team:

• Use those assets as follow‑ups after cold calls
• Share them on LinkedIn with commentary
• Reference them when handling objections ("We actually have a guide that breaks this down…")

Step 5: Align measurement with your revenue engine

Set KPIs at three levels:

1. SEO Level, rankings, organic sessions, referring domains
2. Marketing Level, organic‑sourced form fills, MQLs
3. Sales Level, SQLs, opportunities, and ARR from organic

Make sure your backlink company reports into level 1 and 2, while RevOps owns the bridge into level 3. Review all three together in your normal pipeline meetings.

How This Applies To Your Sales Team

Let’s zoom all the way in on the frontline: SDRs, BDRs, and AEs.

Better SEO and backlinks = warmer conversations

When backlink companies do their job, you’ll see:

• More branded search (people Googling your company name)
• More direct visits to pricing and solution pages
• More inbound handraisers-demo requests, trials, content downloads

That gives your reps:

• A larger pool of warm leads to work
• Account‑level signals (via IP tracking or tools) that target accounts are lurking on your site
• Credibility in outbound conversations ("You might have seen our recent feature on [Industry Site] about [Topic]")

SDR play: Use SEO content as your "give" in multistep sequences

Instead of 6 touches that all say "just bumping this to the top of your inbox," build sequences like:

1. Short, value‑centric intro email
2. Follow‑up with a guide or benchmark report your backlink company helped promote
3. LinkedIn touch referencing a third‑party mention you recently earned
4. Phone call referencing the same pain the content addresses
5. Final breakup email offering a tool or checklist rather than a demo push

Your backlink company feeds marketing the assets. SalesHive‑style SDR programs or your in‑house team use those assets as value in every touch.

AE play: Use comparison and ROI content to accelerate deals

Once backlinks have your comparison and ROI pages ranking, AEs can:

• Send those pages to prospects who are already shortlisting vendors
• Use them to frame competitive advantages without sounding like pure sales spin
• Reference them in mutual action plans and follow‑up summaries

The result: prospects see consistent, authoritative messaging at every stage-search, SDR outreach, and AE conversations.

Where SalesHive Fits In

Backlink companies are phenomenal at getting you found. But they don’t:

• Build targeted outbound lists
• Run cold calling campaigns
• Orchestrate multichannel SDR cadences

That’s where an outbound specialist like SalesHive pairs perfectly with your backlink partner.

SalesHive is a US‑based B2B lead generation and SDR outsourcing agency, founded in 2016, that’s helped 1,500+ companies book over 100,000 meetings through a mix of cold calling, email outreach, LinkedIn, and meticulous list building. They layer in AI‑powered email personalization (via their eMod engine) and offer both US‑based and Philippines‑based SDR teams, all on flexible, no‑annual‑contract engagements.

Here’s how that complements backlink work:

• As your organic rankings climb, SalesHive can target accounts visiting key pages (via your intent tools or site analytics) with coordinated outbound.
• Their SDRs can use the assets your backlink company is promoting-reports, listicles, third‑party features-as hooks in cold outreach.
• Their list‑building and research teams can feed your SEO and digital PR partners high‑value account lists to prioritize for content and link outreach.

Think of it as a flywheel:

1. Backlink agency wins authority + rankings.
2. Organic traffic and brand awareness increase.
3. SalesHive’s SDR engine surrounds those accounts with smart outbound.
4. Closed‑won revenue justifies more budget for both SEO and outbound.

Conclusion + Next Steps

Backlinks aren’t a magic bullet-but they’re a critical piece of the B2B growth puzzle.

We’ve seen that:

• Links still correlate strongly with search visibility, and most web pages never get traffic because they lack backlinks.
• B2B buyers do the bulk of their research before talking to sales, so ranking early in their journey directly shapes pipeline.
• The best backlink companies in 2024-2025—uSERP, Dofollow, T‑RANKS, OutreachMonks, Rock the Rankings, Tanot Solutions, AWISEE, Page One Power, and others-focus on editorial quality, relevance, and measurable business outcomes.
• Sales teams get the most value when backlink work is tightly integrated into SDR cadences, AE follow‑ups, and RevOps reporting.

If you want to move from "we should probably do more SEO" to "organic is a predictable pipeline channel," here’s a simple plan:

1. Audit your pipeline pages and identify the ones that deserve more visibility.
2. Shortlist 2-3 backlink companies from this guide and run a structured evaluation with a revenue‑centric scorecard.
3. Launch a 90‑day pilot focused on a small set of high‑intent keywords and URLs.
4. In parallel, spin up or tune your outbound engine-whether in‑house or with a partner like SalesHive-so you can capture demand as it grows.
5. Measure relentlessly: rankings, traffic, leads, SQLs, and revenue by page and keyword cluster.

Do that, and backlinks stop being a fuzzy marketing line item and start becoming what they should be: a predictable driver of meetings, opportunities, and closed‑won deals for your sales team.