Read Our B2B Cold Calling Guide And Get Better Calling Results
Explore our B2B Cold Calling Guide to help you become a B2B cold calling expert and expand your sales development success!
Explore The SalesHive Cold Calling Guide
Sales ROI Calculator for B2B Cold Calling
To improve your cold calling, first benchmark the ROI of your current efforts using our handy calculator. An SDR can make 8,400 calls monthly, leading to about 432 conversations. More conversations mean more meetings, which ultimately result in more closed won deals.
View Part 1How to Write a B2B Cold Call Script That Works
Cold calling is far from dead; it has simply evolved. Once a sales tactic with a 2% success rate, it's now used differently. Instead of aggressively closing sales, businesses today use cold calls to build relationships and get to know their prospects.
View Part 2How to Communicate With Prospects on a Call
Business success often depends on being financially strategic, so people may resist trying something new. Expect objections—they aren't "no's." If they haven't hung up, they're still listening and hoping you'll overcome the objection.
View Part 3Frequently Asked Questions
The guide is organized into three parts: an ROI calculator to benchmark what one SDR can realistically produce, a walkthrough on building an effective cold call script, and a section on running real conversations and handling objections. It’s built from the same playbooks our team uses in live campaigns, tying together call volume benchmarks (like ~8,400 calls per SDR per month), talk tracks, and objection-handling frameworks into a repeatable system.
The guide is designed for founders, sales leaders, and SDR teams who want a proven, modern approach to B2B outbound calling, whether you’re building a program from scratch or optimizing an existing one. You don’t need to be an expert—each part breaks down the numbers, scripts, and conversation techniques in plain language so newer reps and small teams can follow step-by-step.
Start by entering your estimated monthly calls per SDR, connection rate, meeting rate, and average deal size to see how calls translate into conversations, meetings, and revenue. Then adjust those inputs—like improving your conversation-to-meeting rate or raising average deal value—to model different scenarios and decide how many SDRs you need, whether to add more callers, or if outsourcing to a partner like SalesHive would generate a better return.
Yes. We can plug in dedicated SDRs (U.S.-based or Philippines-based) to handle daily dialing, follow-ups, and appointment setting using the same ROI benchmarks, scripts, and objection-handling methods outlined in the guide. Our programs are powered by an AI-driven calling platform and operate on flexible month-to-month terms, so you get a fully managed cold calling engine without building an internal team.
Beyond strategy and scripts, we handle list building, data validation, and segmentation, then run high-volume cold calling, email outreach (including eMod AI email personalization), and full SDR outsourcing to consistently book meetings. Since 2016 we’ve booked over 100,000 sales meetings for hundreds of B2B companies across SaaS, FinTech, Healthcare, Manufacturing, Professional Services, and EdTech, giving you a partner that can execute the entire playbook described in the guide from lead list to booked appointment.
Recent Cold Calling Posts
Expert research and strategies for B2B sales success.
Don’t Settle for Low Cold Call Success Rates
Cold calling success rates look brutal—2025 benchmarks put dial-to-meeting conversion at roughly 2.3%—but that’s a floor, not a destiny. This...
The Resurgence and Persistence of Cold Calling: Defying the Test of Time
Cold calling has survived every “it’s dead” hot take and is quietly powering a big chunk of modern B2B pipeline....
Cold Calling Strategies: Best Practices for Calls in 2025
Cold calling in 2025 is tougher than ever—average dial-to-meeting rates hover around 2.3%, down from 4.82% in 2024—yet the phone...