Case Studies Archive

The Basics Let’s start at the beginning – To truly understand how to manage a successful email marketing campaign, you have to understand the fundamentals of the game. Today we’re going to go over the key pieces of information that every good marketer needs to know about email marketing. Email Deliverability Deliverability is the overall […]

Top 10 Sales Prospecting Chrome Extensions

Sales chrome extensions are such an integral part of sales prospecting that we want to share our favorite chrome extensions to help boost your sales prospecting and b2b lead generation productivity. Here are the must-use Chrome Extensions for B2B sales prospecting and lead generation: SalesQL – Find email addresses with your LinkedIn search results and […]

The Art of Cold Emailing: Building the Framework

In Part 1 of our Cold Series, we talked about the power of building persona lists for cold emailing and showed you how to gather all the right information to ensure your cold emails pack a punch. In Part 2, we’re going to break down the importance of self-awareness and how to sell yourself in the most concise […]

The Art of Cold Emailing: Email Tone and Look

We’ve been giving you the blueprints to become a cold contact champ in our recent Art of Cold Emailing articles here at SalesHive. In Part 1, we taught you how to develop your buyer persona and research your prospect. Part 2 was all about building the framework of your cold emails and knowing yourself and your […]

You’re Selling Yourself Short By Selling In Your Intro Email

It’s every sales reps dream to have a first call with a prospect and instead of a discovery call, the buyer on the other line wants to purchase RIGHT NOW. Most sales emails try to make this happen by selling in the first email to a cold prospect so by the time it makes it […]

The True Cost of an SDR (Sales Development Rep)

The True Cost of Hiring a Sales Development Rep Traditionally, SDRs have been the public face for most companies. They focus on outbound prospecting, setting up qualified meetings, and moving leads through the pipeline. Many different expenses come with hiring new salespeople. Beyond hiring costs, you should consider base compensation, commissions, benefits, and travel. These […]

The Art of Cold Emailing: The Elements of a Great Cold Email

The goal of your cold sales email is to either set up a meeting, have your prospect reply with information, or to have them click on a response link. But don’t get greedy – You should select only one goal for each email you send. Elements of a Great Cold Email The Introduction Make a […]

How to Write a Great Cold Email Subject Line | The Art of Cold Emailing

How To Write A Great Cold Email Subject Line Writing a cold email subject line for your email is like creating the title of your book; It’s better to write it after you know what your story (or in this case, email copy) is going to include. Your subject line is a key aspect of […]

Remove All Toll-Free Numbers From Your Sales Emails

We’ve Identified A New Google Spam Trigger! Google’s spam servers are very mysterious. As a sales prospecting service, SalesHive sends thousands of sales emails per day, we tend to run into new spam triggers from time-to-time. After hours of troubleshooting, we’ve successfully identified that having a toll-free number in your email or email signature greatly increases […]

The Advantages of Using an Account-Based Salesforce

For enterprise sales teams, our recommendation is for leads to only be used for inbound signups and accounts/contacts to be used for all other outreach purposes. The main concept is that sales reps sell into companies and not individual people. When switching to or building out an account-based Salesforce, it is our recommendation to take […]

The Advantages of B2B Sales Prospecting Services

When it comes to revenue generation, B2B sales prospecting services can SHOW YOU THE MONEY. Engaging with potential buyers is the driving force behind growing your business. The issue is that internal B2B sales prospecting teams bring a laundry list of headaches, risks, and costs. But there’s good news – There’s a way to reap […]

What is an Email Cadence? – Crafting the Perfect Email Cadence

Introducing Email Cadence Email cadences are defined by three things: text-based, email scheduling/automation, and reply detection. In combination, these give you a distinct advantage in making those connections and increasing your success rates. Alright, let’s talk reply detection. Typically, if you batch and blast 200 emails in a campaign, you hit Send and then sit back […]

Using Data To Evaluate Your Cold Emails Effectiveness

Forward: If you’re the kind of person that skips ahead in books to see what happens to the main character, I made a nice summary at the end of each section and at the end. Let’s face it, writing effective cold emails in 2018 is tough. With the implementation of GDPR, increasingly stringent spam filters […]

How An Email Copy A/B Test Resulted In 300% More Meetings Per Month

At the end of Q2, I was working with a client that was struggling to get traction. This client was selling a very niche product into a notoriously difficult space to reach through email (IT). Although they had a wide total addressable market, the copy wasn’t producing nearly enough meetings. By reworking some of the […]

Your Emails Are Going to Spam

As sales reps, it’s impossible to deny the value in cold email. Nearly every B2B sales organization use cold email to prospect for opportunities, set meetings and hit quota. With the steep decline in cold-call answer rates and the introduction of “Scam Likely” filtering of unrecognized phone calls on cell phones, writing quality cold email […]

The Subtle Art of Saying More with Less Words

I’ve been writing sales emails for a while now. I’ve written emails targeting startup founders and I’ve written emails targeting CEOs of Fortune 500 companies. Industries ranging from construction to IT to retail and fashion. You don’t care though. I’ve already typed too much and you’re getting bored. This is why people suck at writing […]

3 Ways to Remain Human While Email Prospecting at Scale

Keep your ego small If you’ve read almost any book on sales, you’ll know that we need to keep the focus on benefitting the prospect. First, find their potential problem and then show how you can fix it better than anyone else. It’s the second part of this process that can screw up a cold […]

How to Write a Badass Cold Email to a Brand New Industry

Changing your voice when approaching a new vertical is an often overlooked and important factor in the success of a sales email cadence. I began selling into manufacturing in Q2 of 2018 with an email formula in mind that I was certain would not fail. It’s a formula that most sales development professionals are familiar […]

The Importance of “Listening” to Your Email Audience

A/B tests are an excellent way to find out what wording resonates with your audience but if you aren’t finding trends in both your positive and negative responses you won’t be able to fully optimize your campaign. Looking for the subtleties in your prospects responses can be a time-consuming task but I’ve significantly improved my […]

How to Win Two First Class Tickets to the Email Spam Box

SPAM – Every SDR’s worst nightmare. Have you ever found yourself saying things like: “I spent hours working on crafting the perfect message and the email didn’t even get opened!” Writing copy for sales emails is no-longer ONLY about engaging with a prospect, adding value and asking for a meeting. Half of the battle has […]

Aspirations vs Afflictions: What Triggers More Email Responses?

Human beings are highly motivated by fear. It’s one of our most basic instincts. The fear of failure, rejection, missing out, change, losing control. These are all rational fears and fear definitely has its place in motivation, however, fear is NOT the best motivator in sales. But why? Why Fear Tactics Don’t Work Well It’s […]

When It Comes To Email Prospecting, Personalization Is NOT The Answer

There’s been a big push in the last few years for a more personalized approach in marketing and sales outreach. Spend a lot of money on databases to find highly detailed information about a prospect (like who their college mascot was) to make a connection and get an in. What many companies are realizing is […]

The Science of A/B Testing Sales Prospecting Emails

Very rarely does a marketer, sales rep, or copywriter find the perfect version of copy on the first try. Marketing and outbound sales are more of a science experiment: sometimes what you try works, sometimes it fails miserably, but you are never really done tweaking and experimenting and trying new things. Just when you think […]

When It Comes To Sales Prospecting, One Size Does Not Fit All

It’s a pretty common occurrence to feel like once you’ve found copy that resonates with your target audience, that you can then use that for all of your outreach to your target account list. The problem with this kind of thinking is that different departments have very different personas and will react to copy in […]

How To Write A Sales Development Playbook

Aspiring to develop a top-performing sales program for your startup can be a daunting task. Arguably the most important piece of a stellar sales program lies in having clear and defined foundations, AKA a killer Sales Playbook. According to a study by Aberdeen, best in class companies follow a sales playbook 3x as often as […]

REPORT: Optimizing Outbound Sales During COVID-19

First, read our data-driven report to outbound during COVID-19. Now, there’s a lot of uncertainty in the business world right now. Companies dusting off their business continuity plans, combing through budgets with a fine-tooth comb, preparing for the worst. Now’s probably not the right time for sales development teams to be prospecting, right? Wrong. Prospecting […]

Sales Prospecting For Your Business: What, Why, and How?

Ah, Sales prospecting. It’s one of the things that, in spite of the thorough guides and research, most of us are terrible at. Whether you’re brand new to dales, or a battle scarred industry veteran, it’s incredibly likely you’ve engaged in some form of prospecting. The question, though, is are you good at it? Data […]

Outreach Channels You Should Care About For Effective Sales Prospecting

Email, Phone, LinkedIn, lions, tigers and bears. Oh my. Whether you’ve been in sales a few days or you remember the days when a Rolodex and landline as your glory days, it’s crucial to understand how a deep knowledge of each channel plays a role in not only your success but also how your potential buyers react to […]

Simple Guide To Identify Your Ideal Customer Profile (ICP)

Before a single call is made or email is sent, you need to know who to target on an account level, but more importantly you need to know why you should reach out to this account. This may seem like business 101, but you’d be shocked how many companies don’t know who their true Ideal […]

A Platform-wise Guide To Executing Outbound

Prospects don’t want to meet with just anybody, and they are 72% more likely to meet with you if they perceive you as an expert in your field. Of course, your choice of platform is a key factor on how your approach potential buyers and execute your outbound strategy; and with this guide, we intend […]

Lead Generation Companies: They May Be the Smartest Decision When the Economy Sucks

Executive Summary 83% of in-house SDR’s don’t hit quota As email outreach volume increases during Covid-19, open rates fall dramatically In-house SDR’s can run companies up to $100k/year In-house SDR Average Cost Per Meeting is $900 While a single in-house SDR can cost $8300/mo- outsourcing a fully equipped SDR team like SalesHive, the Best Lead […]

Lead Generation: Are Your Sales Reps Treating Their Prospects Like Tinder Profiles

Executive Summary Losing Sales reps try to save time by quickly swiping through endless incoming leads 66% of top-performing sellers think that underperforming peers don’t dedicate enough time or energy to their leads 58% of sales meetings are not valuable to buyers Winning reps know how to balance their pipeline Quality over quantity is the […]

Successful Lead Generation in 2020: Telemarketing and Cold Calling Services In The New Decade

Executive Summary As email outreach volume increases during Covid-19, open rates fall dramatically Time to move to Cold Calling C-suite level decision makers prefer the phone Appointment setting companies like SalesHive, the Best Lead Generation Company, provide cold calling services Winning B2B companies in 2020 are outsourcing Lead Generation to telemarketing services As the world […]

Successful Outbound Email Campaigns In The New Decade

Executive Summary Email is the most often used channel of lead generation specialists Know the difference between Spamming and well-orchestrated Outbound Email Campaigns Not every email has to be personalized but it does have to be targeted Separate domains safeguard against any single domain being compromised By ramping up sending volume, starting slow, and getting […]

Should I Hire More Than One Outsourced Lead Generation Company?

Executive Summary: Outsourcing Lead Generation has a more efficient price point than using in-house SDR’s Outsourcing expands outreach, supports pipeline, offers performance comparison, and focuses specialization It’s always good to A/B test Lead Generation Companies For our full analysis of why Outsourcing Lead Generation May Be The Smartest Decision, click HERE Lead Generation; for most […]

17 Key Hurdles for B2B Sales Development (Part One)

Executive Summary: You won’t find free in-depth Sales Development best practices online Most employees have little or no experience in Sales Development Lack of detailed documentation and processes exist to guide SDRs Companies assume what their buyer thinks and likes Companies don’t know their total addressable market (TAM) Sales Development contact databases will never be […]

17 Key Hurdles for B2B Sales Development (Part Two)

As discussed in Part One of 17 Key Hurdles for B2B Sales Development, Sales Development is the field, process, or team that focuses on the early stages of the sales cycle. Sales Development focuses on generating meetings or opportunities, then passing them to sales reps.

SalesHive Internal Spam Keywords

A spam keyword is a word or phrase spam filters look for when deciding to send an email to the inbox or to the spam box.

The 4 Pillars of Sales Development

Every company must stand upon something. A foundation. A base. A place from which it can operate. The very pillars that hold it upright. To make an analogy, your company is your temple, the place where you and your employees might go to make offerings to that fickle god named “Business”.

Introducing SalesHive: The B2B Growth Company

What wouldn’t 2020 be without a trademark troll sending cease-and-desist orders? At least this year’s unusual milestones have remained consistent.

Email Engagement: The Art of Going in Cold

Sometimes in Lead Generation, you have no choice but to go in cold, and this is the art of doing so.

Email Deliverability — A SalesHive Story

Email deliverability is complicated, and even the best industry lead generators, like us here at SalesHive, must constantly fight and struggle through the changing systems to keep deliverability good.

Batch and Blast- The Frequency of Email Cadence

You can’t batch and blast emails all at once without caution. You have to space things out or else you’re going to run into major issues.

Opens, Replies & Conversions: The Value of Data and Testing

Find ways to improve versions of the email you are sending, and you’ll find your outbound continuously improve in open and reply-rates.

Cold Sales Prospecting Tips and Tricks From The Experts

The best Lead Generators use tips and tricks to execute better outreach. Use these, our SalesHive tips and tricks, because we use them too.

The Benefits of B2B Cold Calling

As technology continues to change the way we do business, many find cold calling to be irrelevant. However, they couldn’t be more wrong about this conventional yet beneficial sales technique. It takes a bit more to convince prospects to purchase your products or services than simply wowing them with gadgets, gizmos, and a fancy website. […]

How Much Should You Pay For Lead Generation Services

No matter what kind of business you run, lead generation is likely a crucial part of bringing money in and making your business work. But if you’re not generating those leads internally, you’ll need some way to feed your team with good leads that can be turned into a contributing part of your revenue stream. […]

The Challenge of Effective Lead Generation Strategies

Every company needs an effective lead generation strategy. Across all company types, unless you’re bringing money in, you’re spending money you don’t have and your short- and long-term viability is at risk. But affordable lead generation services won’t necessarily give you leads that are worth much, and it’s also true that anyone with a computer […]

Is B2B Cold Calling Legal?

Most businesses today see cold calling as one of those necessary evils in today’s highly competitive, always-on world. Indeed, most modern sales techniques rely on that human interaction that you can only get over the phone, via video chat or in person. But when trust is built one phone call or personal interaction at a […]

Don’t Settle for Low Cold Calling Success Rates

Cold calling is the bane of the sales experience. Or so goes the common manta against the tactic of cold calling. After all, cold calling is a disruptive practice that if done poorly can not only be ineffectual, it can turn off the very people that would otherwise be interested in your product or service. […]

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