Case Studies Archive

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74 booked meetings in 6 months
30 meetings booked from Apr 1 2020 May 15 2020
Multiple Sales Development Playbooks
Increased average weekly meetings booked during COVID-19

Market Research Company

74 booked meetings in 6 months
30 meetings booked from Apr 1 2020 May 15 2020
Multiple Sales Development Playbooks
Increased average weekly meetings booked during COVID-19

Procurement Software Company

212 Meetings in 21 months
122 Meetings from Email
44 Meetings from Phone (in only 3 mo)
13 Meetings from LinkedIn

Student Retention Platform

96 booked meetings in 8 months
81 meetings from Email
14 meetings from LinkedIn
24 meetings booked during COVID
4,793 Total Addressable Market Built

Investor Insights Platform

• 88 meetings in 7 months
• 56 meetings from Email
• 32 meetings from LinkedIn
• 25 page Sales Development Playbook

Workplace Training Platform

Booked 153 meetings
Doubled meeting rate after first 5 months
Expanded TAM to 13,324 accounts
Received 2 potential client referrals

Staffing & Recruiting Platform

27 meetings in first 1.5 months
16 meetings from LinkedIn
11 meetings from email
23 page Sales Development Playbook

How Email Validation Improves Email Marketing Results

The Basics Let’s start at the beginning – To truly understand how to manage a successful email marketing campaign, you have to understand the fundamentals of the game. Today we’re going to go over the key pieces of information that every good marketer needs to know about email marketing. Email Deliverability Deliverability is the overall […]

Top 10 Sales Chrome Extensions for Sales Prospecting

Sales chrome extensions are such an integral part of sales prospecting that we want to share our favorite chrome extensions to help with sales prospecting productivity. Here they are our top 10 must haves: 1) Rapportive – Shows LinkedIn profiles in your Gmail (Discontinued) 2) Email Hunter – Email Hunter is the easiest way to find email addresses […]

10 Sales Memes That Will Make You Smile

These Sales Memes Should Boost Your Smile For The Month! 1) Well said Ron. 2) In the words of Drizzy… 3) Talk about goals. 4) We all have some tricks up our sleeve. 5) Hot sales leads are the gateway drug. 6) Feeling all dried up? 7) The Sixth Follow-Up. 8) How it feels to […]

The Art of Cold Emailing: Building the Framework

In Part 1 of our Cold Series, we talked about the power of building persona lists for cold emailing and showed you how to gather all the right information to ensure your cold emails pack a punch. In Part 2, we’re going to break down the importance of self-awareness and how to sell yourself in the most concise […]

The Art of Cold Emailing: Email Tone and Look

We’ve been giving you the blueprints to become a cold contact champ in our recent Art of Cold Emailing articles here at Pipestry. In Part 1, we taught you how to develop your buyer persona and research your prospect. Part 2 was all about building the framework of your cold emails and knowing yourself and your business well […]

Do Your Leads Turn Into Money? Find Your Lead Yield HERE!

What Is Lead Yield? Killing it in the sales game is all about leads, especially in the industry of sales prospecting services. But the fact is, no two leads are quite the same, and so knowing how exactly to close or how to find the best possible prospects can be tricky – Especially when your […]

You’re Selling Yourself Short By Selling In Your Intro Email

It’s every sales reps dream to have a first call with a prospect and instead of a discovery call, the buyer on the other line wants to purchase RIGHT NOW. Most sales emails try to make this happen by selling in the first email to a cold prospect so by the time it makes it […]

What Is Sales Development Outsourcing?

Definition: Sales development outsourcing is a form of outsourcing in which an external sales development team is hired to generate new business on behalf of the client. The process consists of contact research, account mapping, data verification, cold calling, email marketing, CRM management, meeting setting, meeting qualification and other sales development activities. At Pipestry, we […]

The True Cost of an SDR (Sales Development Rep)

Traditionally, sales development reps have been the public face for most companies. They are the ones who focus on outbound prospecting, setting up qualified meetings, and moving leads through the pipeline. Many different expenses come with hiring a new sales development rep. There are the hiring costs alone, not to mention base compensation, additional commissions, […]

The Art of Cold Emailing: Buyer Persona Research

Let’s face it – The idea of cold emailing potential clients sends chills up your spine. Like it or not, the fact is that sending cold emails to your potential Business to Business (B2B) clients can be an extremely effective way to identify and connect with actual prospects. Unfortunately, if you don’t know how to […]

The Art of Cold Emailing: The Elements of a Great Cold Email

The goal of your cold sales email is to either set up a meeting, have your prospect reply with information, or to have them click on a response link. But don’t get greedy – You should select only one goal for each email you send. Elements of a Great Cold Email IntroductionMake a strong statement […]

How to Write a Great Cold Email Subject Line | The Art of Cold Emailing

Welcome to Part 5 of Our ‘Art Of Cold Emailing’ Series! If you haven’t caught the first four parts of the series check them out HERE. Now Enjoy Part 5: How To Write A Great Cold Email Subject Line Writing a cold email subject line for your email is like creating the title of your book; […]

Remove All Toll-Free Numbers From Your Sales Emails

We’ve Identified A New Google Spam Trigger! Google’s spam servers are very mysterious. As a sales prospecting service, Pipestry sends thousands of sales emails per day, we tend to run into new spam triggers from time-to-time. After hours of troubleshooting, we’ve successfully identified that having a toll-free number in your email or email signature greatly increases […]

The Advantages of Using an Account-Based Salesforce

For enterprise sales teams, our recommendation is for leads to only be used for inbound signups and accounts/contacts to be used for all other outreach purposes. The main concept is that sales reps sell into companies and not individual people. When switching to or building out an account-based Salesforce, it is our recommendation to take […]

The Advantages of B2B Sales Prospecting Services

When it comes to revenue generation, B2B sales prospecting services can SHOW YOU THE MONEY. Engaging with potential buyers is the driving force behind growing your business. The issue is that internal B2B sales prospecting teams bring a laundry list of headaches, risks, and costs. But there’s good news – There’s a way to reap […]

What is an Email Cadence? – Crafting the Perfect Email Cadence

Email cadences are defined by three things; text-based, email scheduling/automation and reply detection. In combination, these things give you a distinct advantage in making those connections and increasing your success rates. Alright, let’s talk reply detection. Typically if you batch and blast 200 emails in a campaign, after you hit Send you sit back and wait […]

Using Data To Evaluate Your Cold Emails Effectiveness

Forward: If you’re the kind of person that skips ahead in books to see what happens to the main character, I made a nice summary at the end of each section and at the end. Let’s face it; writing effective cold emails in 2018 is tough. With the implementation of GDPR, increasingly stringent spam filters […]

How An Email Copy A/B Test Resulted In 300% More Meetings Per Month

At the end of Q2, I was working with a client that was struggling to get traction. This client was selling a very niche product into a notoriously difficult space to reach through email (IT). Although they had a wide total addressable market, the copy wasn’t producing nearly enough meetings. By reworking some of the […]

Your Emails Are Going to Spam

As sales reps, it’s impossible to deny the value in cold email. Nearly every B2B sales organization use cold email to prospect for opportunities, set meetings and hit quota. With the steep decline in cold-call answer rates and the introduction of “Scam Likely” filtering of unrecognized phone calls on cell phones, writing quality cold email […]

The Subtle Art of Saying More with Less Words

I’ve been writing sales emails for a while now. I’ve written emails targeting startup founders and I’ve written emails targeting CEOs of Fortune 500 companies. Industries ranging from construction to IT to retail and fashion. You don’t care though. I’ve already typed too much and you’re getting bored. This is why people suck at writing […]

The Oneliner Email – The Hidden Secret to Bypassing Spam Filters

In September, I was on a call with my CEO and Head of Marketing brainstorming ways to get emails through spam filters. One idea that came up was using a oneliner email to get attention to try and book a meeting without adding any additional information in the first email, then follow up that email […]

3 Ways to Remain Human While Email Prospecting at Scale

Keep your ego small If you’ve read almost any book on sales, you’ll know that we need to keep the focus on benefitting the prospect. First, find their potential problem and then show how you can fix it better than anyone else. It’s the second part of this process that can screw up a cold […]

How to Write a Badass Cold Email to a Brand New Industry

Changing your voice when approaching a new vertical is an often overlooked and important factor in the success of a sales email campaign. I began selling into manufacturing in Q2 of 2018 with an email formula in mind that I was certain would not fail. It’s a formula that most sales development professionals are familiar […]

The Importance of “Listening” to Your Email Audience

A/B tests are an excellent way to find out what wording resonates with your audience but if you aren’t finding trends in both your positive and negative responses you won’t be able to fully optimize your campaign. Looking for the subtleties in your prospects responses can be a time-consuming task but I’ve significantly improved my […]

How to Win Two First Class Tickets to the Email Spam Box

SPAM – Every SDR’s worst nightmare. Have you ever found yourself saying things like: “I spent hours working on crafting the perfect message and the email didn’t even get opened!” Writing copy for sales emails is no-longer ONLY about engaging with a prospect, adding value and asking for a meeting. Half of the battle has […]

Aspirations vs Afflictions: What Triggers More Email Responses?

Human beings are highly motivated by fear. It’s one of our most basic instincts. The fear of failure, rejection, missing out, change, losing control. These are all rational fears and fear definitely has its place in motivation, however, fear is NOT the best motivator in sales. But why? It’s overdone. Your prospects have heard it […]

When It Comes To Email Prospecting, Personalization Is NOT The Answer

There’s been a big push in the last few years for a more personalized approach in marketing and sales outreach. Spend a lot of money on databases to find highly detailed information about a prospect (like who their college mascot was) to make a connection and get an in. What many companies are realizing is […]

The Science of A/B Testing Sales Prospecting Emails

Very rarely does a marketer, sales rep, or copywriter find the perfect version of copy on the first try. Marketing and outbound sales are more of a science experiment: sometimes what you try works, sometimes it fails miserably, but you are never really done tweaking and experimenting and trying new things. Just when you think […]

When It Comes To Sales Prospecting, One Size Does Not Fit All

It’s a pretty common occurrence to feel like once you’ve found copy that resonates with your target audience, that you can then use that for all of your outreach to your target account list. The problem with this kind of thinking is that different departments have very different personas and will react to copy in […]

How To Write A Sales Development Playbook

Aspiring to develop a top-performing sales program for your startup can be a daunting task. Arguably the most important piece of a stellar sales program lies in having clear and defined foundations, AKA a killer Sales Playbook. According to a study by Aberdeen, best in class companies follow a sales playbook 3x as often as […]

REPORT: Optimizing Outbound Sales During COVID-19

First, read our data-driven report to outbound during COVID-19. Now, there’s a lot of uncertainty in the business world right now. Companies dusting off their business continuity plans, combing through budgets with a fine-tooth comb, preparing for the worst. Now’s probably not the right time for sales development teams to be prospecting, right? Wrong. In […]

Sales Prospecting For Your Business: What, Why, and How?

Ah, Sales prospecting. It’s one of the things that, in spite of the thorough guides and research, most of us are terrible at. Whether you’re brand new to dales, or a battle scarred industry veteran, it’s incredibly likely you’ve engaged in some form of prospecting. The question, though, is are you good at it? Data […]

Outreach Channels You Should Care About For Effective Sales Prospecting

Email, Phone, LinkedIn, lions, tigers and bears. Oh my. Whether you’ve been in sales a few days or you remember the days when a Rolodex and landline as your glory days, it’s crucial to understand how a deep knowledge of each channel plays a role in not only your success but also how your potential buyers react to […]

Simple Guide To Identify Your Ideal Customer Profile (ICP)

Before a single call is made or email is sent, you need to know who to target on an account level, but more importantly you need to know why you should reach out to this account. This may seem like business 101, but you’d be shocked how many companies don’t know who their true Ideal […]

A Platform-wise Guide To Executing Outbound

Prospects don’t want to meet with just anybody, and they are 72% more likely to meet with you if they perceive you as an expert in your field. Of course, your choice of platform is a key factor on how your approach potential buyers and execute your outbound strategy; and with this guide, we intend […]

Defining the TAM: Whether You’re the Plumber or Amazon, Know How to Identify Your Market

Every business that has ever encountered any genuine level of success, from the neighborhood plumber who operates out of his sticker plastered van to the delivery behemoth Amazon, has done at least this one thing right: identified a problem which potential buyers have and offered them a solution. Why? Money, of course. Most companies can’t […]

Lead Generation Companies: They May Be the Smartest Decision When the Economy Sucks

Executive Summary: 83% of in-house SDR’s don’t hit quota As email outreach volume increases during Covid-19, open rates fall dramatically In-house SDR’s can run companies up to $100k/year In-house SDR Average Cost Per Meeting is $900 While a single in-house SDR can cost $8300/mo- outsourcing a fully equipped SDR team like SalesHive, the Best Lead […]

Lead Generation: Are Your Sales Reps Treating Their Prospects Like Tinder Profiles

Executive Summary: Losing Sales reps try to save time by quickly swiping through endless incoming leads 66% of top-performing sellers think that underperforming peers don’t dedicate enough time or energy to their leads 58% of sales meetings are not valuable to buyers Winning reps know how to balance their pipeline Quality over quantity is the […]

Successful Lead Generation in 2020: Telemarketing and Cold Calling Services In The New Decade

Executive Summary: As email outreach volume increases during Covid-19, open rates fall dramatically Time to move to Cold Calling C-suite level decision makers prefer the phone Appointment setting companies like SalesHive, the Best Lead Generation Company, provide cold calling services Winning B2B companies in 2020 are outsourcing Lead Generation to telemarketing services As the world […]

Successful Outbound Email Campaigns In The New Decade

Executive Summary: Email is the most often used channel of lead generation specialists Know the difference between Spamming and well-orchestrated Outbound Email Campaigns Not every email has to be personalized but it does have to be targeted Separate domains safeguard against any single domain being compromised By ramping up sending volume, starting slow, and getting […]

Should I Hire More Than One Outsourced Lead Generation Company?

Executive Summary: Outsourcing Lead Generation has a more efficient price point than using in-house SDR’s Outsourcing expands outreach, supports pipeline, offers performance comparison, and focuses specialization It’s always good to A/B test Lead Generation Companies For our full analysis of why Outsourcing Lead Generation May Be The Smartest Decision, click HERE Lead Generation; for most […]

17 Key Hurdles for B2B Sales Development (Part One)

Executive Summary: You won’t find free in-depth Sales Development best practices online Most employees have little or no experience in Sales Development Lack of detailed documentation and processes exist to guide SDRs Companies assume what their buyer thinks and likes Companies don’t know their total addressable market (TAM) Sales Development contact databases will never be […]

17 Key Hurdles for B2B Sales Development (Part Two)

As discussed in Part One of 17 Key Hurdles for B2B Sales Development, Sales Development is the field, process, or team that focuses on the early stages of the sales cycle. Sales Development focuses on generating meetings or opportunities, then passing them to sales reps.

SalesHive Internal Spam Keywords

A spam keyword is a word or phrase spam filters look for when deciding to send an email to the inbox or to the spam box.

The 4 Pillars of Sales Development

Every company must stand upon something. A foundation. A base. A place from which it can operate. The very pillars that hold it upright. To make an analogy, your company is your temple, the place where you and your employees might go to make offerings to that fickle god named “Business”.

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