Real Estate & Property Services

Lead Generation for Commercial Real Estate Companies

Commercial real estate deals don’t happen because someone clicked “book a demo.” Between shifting market conditions, hyper-local inventory, and stakeholder-heavy approvals, your team needs consistent outreach and relentless follow-up to keep pipelines full. SalesHive helps CRE firms create predictable meeting flow by combining accurate targeting, tailored messaging by asset class and market, and experienced SDRs who can turn cold prospects into qualified tours, calls, and LOI conversations.

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We Target Your Ideal Commercial Real Estate Buyers

Our SDRs are trained to speak the language of CRE—submarkets, NOI, cap rates, TI allowances, lease expirations, and disposition timelines—so outreach feels relevant and earns replies. We build account lists around your exact asset class, geography, and deal criteria, then run multi-touch sequences to reach decision-makers across the full buying committee.

Decision-Makers We Reach

Director of Corporate Real Estate
VP of Real Estate & Facilities
Head of Site Selection / Location Strategy
Managing Director, Acquisitions
Portfolio / Asset Manager

The Challenge

Why Commercial Real Estate Sales Development is Hard

CRE pipeline depends on timing, market-specific relevance, and persistent follow-up—while buyers juggle uncertain demand signals, capital constraints, and multiple internal approvers.

Long cycles, constant follow-up

Leasing and investment decisions move slowly, and momentum can disappear after a tour, an LOI draft, or a financing hiccup. If your team isn't running consistent multi-touch outreach, deals stall and competitors re-enter the conversation.

Stakeholder-heavy buying committees

Most CRE decisions involve multiple voices—finance, operations, workplace/facilities, legal, and often external brokers or consultants. One-thread outreach rarely works; you need coordinated messaging that reaches every influencer without burning the account.

Capital markets whiplash

Rate moves, lender risk tolerance, and refinancing pressure can instantly change what a prospect is willing (or able) to transact on. The Mortgage Bankers Association reported 20% ($957B) of outstanding commercial and multifamily mortgage balances mature in 2025—creating urgency and uncertainty in many portfolios.

Data is fragmented and stale

CRE contact data and property intelligence live across multiple systems—brokerage databases, assessor records, LLC ownership structures, and spreadsheets—so lists get outdated fast. Without clean targeting (owner/operator, tenant, investor, and broker relationships), reps waste time chasing the wrong party.

Hyperlocal targeting is mandatory

Generic "real estate" messaging falls flat because prospects care about submarket fit, zoning and use cases, parking ratios, build-out constraints, and comparable lease terms. To win meetings, outreach has to be segmented by asset class (office/industrial/retail/multifamily) and by specific geography—not just city-state.

Demand signals keep shifting

Many occupiers are still recalibrating footprint strategy, which makes prospecting harder—your best targets can change quarter to quarter. Kastle Systems reported U.S. office occupancy averaging about 54% of pre-pandemic levels in early 2025, reinforcing the ongoing impact of hybrid work on CRE decisions.

Our Approach

How We Generate Leads for Commercial Real Estate

We combine CRE-specific list building, tailored email + phone outreach, and disciplined follow-up to book meetings with the right owners, occupiers, and investors—at scale.

CRE-specific list building

We build lists around your ICP: asset class, target submarkets, property size ranges, ownership type, investment strategy, and trigger events like lease expirations or expansion signals. That means your SDRs spend time talking to real prospects—not sorting messy data.

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Personalized outbound email

We create messaging that mirrors how CRE buyers evaluate options—availability, timing, constraints, and economics—then personalize at the account level so it doesn't read like a template. SalesHive's AI-powered personalization helps scale relevance across markets and asset types without sacrificing quality.

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Broker-style cold calling

Phone still matters in CRE, especially for uncovering ownership, validating decision-makers, and driving next steps like tours and underwriting calls. Our SDR teams call with a tight discovery framework to qualify intent, timeline, and deal criteria—then set meetings your closers actually want.

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Transparent reporting and handoff

You get clear visibility into activity, conversations, objections, and meeting quality so you can see what's working by market and segment. We continuously optimize lists, sequences, and talk tracks based on real response data—not gut feel.

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