B2B List Building Blog

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Simple Guide To Identify Your Ideal Customer Profile (ICP Sales)

Before a single call is made or email is sent, you need to know who to target on an account level, but more importantly you need to know why you should reach out to this account. This may seem like business 101, but you’d be shocked how many companies don’t know who their true Ideal […]

How To Write A Sales Development Playbook

Aspiring to develop a top-performing sales program for your startup can be a daunting task. Arguably the most important piece of a stellar sales program lies in having clear and defined foundations, AKA a killer Sales Development Playbook. According to a study by Aberdeen, best in class companies follow a sales playbook 3x as often […]

The Art of Cold Emailing: Buyer Persona Research

Let's face it , the idea of cold emailing potential clients sends chills up your spine. Like it or not, the fact is that sending cold emails to your potential Business to Business (B2B) clients can be an extremely effective way to identify and connect with actual prospects. Unfortunately, if you don’t know how to […]

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