Is cold calling effective? Can you trust phone calls to boost sales in the 21st century - a time when people use their phones all the time, but hate making calls? Well, many marketers will tell you not to cold call, but we argue the contrary. Although it might seem that people nowadays hate phone […]

A sales leader or organization can choose many tools to gain more leads, drive revenue, push cost savings, or increase sales team structures. One fool-proof and effective recourse is getting some help: letting outsourced sales professionals handle some of your tasks.  While it's a fact that outsourcing your sales to a third-party provider has many […]

Cold calling is the bane of the sales experience. Or so goes the common manta against the tactic of cold calling. After all, cold calling is a disruptive practice that if done poorly can not only be ineffectual, it can turn off the very people that would otherwise be interested in your product or service.  […]

Most businesses today see cold calling as one of those necessary evils in today's highly competitive, always-on world. Indeed, most modern sales techniques rely on that human interaction that you can only get over the phone, via video chat or in person.  But when trust is built one phone call or personal interaction at a […]

No matter what kind of business you run, lead generation is likely a crucial part of bringing money in and making your business work. But if you're not generating those leads internally, you'll need some way to feed your team with good leads that can be turned into a contributing part of your revenue stream.  […]

Every company needs an effective lead generation strategy. Across all company types, unless you're bringing money in, you're spending money you don't have and your short- and long-term viability is at risk.  But affordable lead generation services won't necessarily give you leads that are worth much, and it's also true that anyone with a computer […]