Aspirations vs Afflictions: What Triggers More Email Responses?
Human beings are highly motivated by fear. It’s one of our most basic instincts. The fear of failure, rejection, missing out, change, losing control. These are all rational fears and…
The Importance of “Listening” to Your Email Audience
A/B tests are an excellent way to find out what wording resonates with your audience but if you aren’t finding trends in both your positive and negative responses you won’t…
How to Write a Cold Email to a Brand New Industry
Changing your voice when approaching a new vertical is an often overlooked and important factor in the success of a sales email cadence. I began selling into manufacturing in Q2…
3 Ways to Remain Human While Email Prospecting at Scale
Keep your ego small If you’ve read almost any book on sales, you’ll know that we need to keep the focus on benefitting the prospect. First, find their potential problem…
The Subtle Art of Saying More with Less Words
I’ve been writing sales emails for a while now. I’ve written emails targeting startup founders and I’ve written emails targeting CEOs of Fortune 500 companies. Industries ranging from construction to…
How An Email Copy A/B Test Resulted In 300% More Meetings Per Month
At the end of Q2, I was working with a client that was struggling to get traction. This client was selling a very niche product into a notoriously difficult space…