Get Started

With SalesHive

For other inquires, please email carly@saleshive.com
We've Set 91,543 B2B Sales Meetings.
close (x)

3 Ways to Remain Human While Email Prospecting at Scale

When email prsoepcting, only add information that is helpful to the prospect. No videos, and keep images simple and to a minimum.

Keep your ego small

If you’ve read almost any book on sales, you’ll know that we need to keep the focus on benefitting the prospect. First, find their potential problem and then show how you can fix it better than anyone else. It’s the second part of this process that can screw up a cold outreach.  We are all too eager to make it to the punchline telling people that we can earn them “X”% or save them “Y” hours with our revolutionary product/service that does blah… blah… blah…

Focus less on the punchline and more on generating curiosity based on providing value that is attainable.

If it sounds too good to be true, it probably is. For example: just because you have helped one company increase the number of flip-flops sold to Alaskans by 500% doesn’t mean that it’s the stat that should go into your emails. Share results that are believable and repeatable and you’ll get better responses instead of desperate response.

Read your emails from your prospect’s perspective before you send. Would you respond? What kind of jargon/slang are you using? Is it appropriate for the industry and the persona that you are writing to? Is it easy to understand what you’re talking about and what value you are providing to the prospect’s company or team?

Keep a conversational tone

You’ve likely taken a prospect to coffee for a sales conversation. Imagine reading your email prospecting to them. Would it spark their interest, or would they laugh in your face?

Don’t flood the body of your email prospecting with your company name. This is almost as annoying as talking about yourself in the 3rd person, and it’s also not something you would do when talking about your company over coffee.

Don’t introduce yourself. When a prospect is reminded that they don’t know you in the first sentence of an email, they are more likely to stop reading. A personal introduction in the body of your email instantly ruins your conversational tone and pulls the reader’s attention away from the true purpose of the message. Rely on your signature. (if your reader didn’t make it to your signature, they probably don’t care who you are anyway.)

Keep your signature simple and light

All of the information your prospect needs to find more info or continue the conversation should be found in your signature. KEEP IT SIMPLE. It should take no more than one glance and one click to get in touch.

Keep it minimal - Only put the information that is helpful to the prospect. No videos, and keep images simple and to a minimum. If you’re going to add social media icons, keep the copy to a minimum.

Keep a consistent font and color scheme. Utilize bolding/weight to emphasize important info and add depth. (not a great designer? - there are plenty of signature generators online that let you input your info and copy/paste the result)

Table of Contents
Get In Touch With Our Team

Loading...

Learn more about our B2B Lead Generation Services.

B2B  Blog Posts

Revolutionizing B2B Email Marketing: Achieving Better Email Outreach
Elevating B2B Marketing Through AI Email Outreach: SalesHive Paving the Path
Transforming Business Interactions with AI Email: An In-Depth Perspective on SalesHive's Frontier Strategies
Maximizing the Impact of a Calculated Email Cadence for World-class Marketing Campaigns
Decoding the 'Cold Calling vs Email' Dilemma: A Deep Dive into SalesHive's Proven B2B Sales Strategy
Boosting Cold Email Engagement - Comprehensive Techniques for Converting Leads to Meetings
Maximizing Cold Email Impact with Artificial Intelligence at the Helm: A SalesHive Perspective
Revolutionizing B2B Sales: The Superiority of AI Tools for Cold Calling and Cold Emailing
The Vital Role of a Campaign Sales Strategist in Elevating Cold Calling and Email Campaigns
Enhancing B2B Outreach: Combining the Power of Cold Calling and Email for Maximum Effectiveness
Uniting the Forces of Email and Cold Calling in Outreach Campaigns
Outsourcing a B2B Email Marketing Agency - The Ultimate Guide
7 Benefits of B2B Direct Mail Prospecting
Which Sales Prospecting Tools Are Best?
How to Calculate Email Marketing ROI
10 Best Tactics for Email Outreach Campaigns
Tips For Email Marketing Campaigns That Get Read
10 Benefits of Using B2B Email Marketing Services
How to Start the Email Marketing Process
B2B Email Marketing Best Practices
Email Outreach For Backlinks: 10 Link Building Email Outreach Templates
Opens, Replies & Conversions: The Value of Data and Testing
Batch and Blast Email- The Secrets of Email Frequency
Email Deliverability — A SalesHive Story
The Art of Going in Cold: How to Warm Up a Cold Email List
SalesHive Internal Spam Keywords
Successful Outbound Email Campaigns In The New Decade
The Science of A/B Sales Testing and Sales Prospecting Emails
When It Comes To Email Prospecting, Personalization Is NOT The Answer
You’re Selling Yourself Short By Selling In Your Intro Email
Aspirations vs Afflictions: What Triggers More Email Responses?
The Importance of “Listening” to Your Email Audience
How to Write a Cold Email to a Brand New Industry
The Subtle Art of Saying More with Less Words
How An Email Copy A/B Test Resulted In 300% More Meetings Per Month
Using Data To Evaluate Cold Email Response Rate
Crafting the Perfect Email Cadence
How to Write a Great Cold Email Subject Line | The Art of Cold Emailing
The Art of Cold Emailing: The Elements of a Great Cold Sales Email
The Art of Cold Emailing: Email Tone and Look
The Art of Cold Emailing: Building the Framework
B2B Lead Generation

We’ve Set 85,000+ B2B Sales Meetings.

Speak With Our Team To Learn How!

sales development outsourcing and lead generation
Real-Time Alerts

New Meeting Booked

Prospect Company
 
Prospect Title
 
Meeting Source
 

AI Email Customization

Use our eMod customization engine to make emails more engaging and highly customized. Use public information about the prospect and company to send hyper-customized emails.
magic-wandenvelopepicturephonewheelchairlinkchevron-down