In today’s competitive B2B landscape, generic outreach and one-size-fits-all strategies no longer cut it. Businesses demand personalized interactions that align with their unique needs, pain points, and goals. Enter artificial intelligence (AI)—a game-changing technology that enables companies to deliver hyper-relevant experiences at scale. From predictive analytics to dynamic content generation, AI is reshaping how B2B...
In today’s fast-paced B2B sales environment, optimizing your sales pipeline isn’t just a luxury—it’s a necessity. With competition intensifying and buyer expectations evolving, businesses need cutting-edge strategies to stay ahead. This post explores actionable techniques and tools to enhance your pipeline management, with insights tailored for modern sales teams. The Rise of AI-Driven Pipeline Management...
In an era where 84% of B2B marketers consider in-person events their most effective lead generation tactic, event marketing remains a cornerstone of business growth. But as companies face increasing pressure to deliver ROI-driven experiences, many are discovering that outsourcing event marketing delivers superior results compared to in-house execution. Let’s explore why outsourcing has become...
In the competitive landscape of B2B marketing, content creation remains one of the most powerful tools for driving organic growth, establishing thought leadership, and nurturing high-value leads. For businesses targeting other businesses, blog writing isn’t just about filling a content calendar—it’s a strategic asset that, when optimized for SEO, can deliver long-term visibility and credibility....
In the competitive world of B2B marketing, SEO optimization isn’t just a buzzword—it’s a critical driver of organic growth. As businesses evaluate tools to streamline their SEO strategies, two platforms often dominate the conversation: HubSpot and Salesforce. Both offer robust integrations, but their approaches to SEO differ significantly. In this deep dive, we’ll compare their...
Cold calling has evolved dramatically in the AI era. What was once a numbers game driven by brute-force dialing has transformed into a precision-guided strategy powered by artificial intelligence. As businesses strive to stay ahead, SalesHive—a leader in B2B sales development since 2016—has been at the forefront of integrating AI into cold calling workflows. Let’s...
In the competitive landscape of B2B lead generation, email capture pages serve as critical conversion hubs. But even the most compelling offers need visibility to succeed. Backlinks remain one of the most powerful tools to amplify your page’s authority, improve search rankings, and drive targeted traffic. At SalesHive, we’ve helped hundreds of businesses optimize their...
In today’s competitive B2B landscape, businesses need more than cold calls and generic email blasts to build a sustainable sales pipeline. Inbound lead generation has emerged as a cornerstone of modern sales strategies, focusing on attracting qualified prospects through value-driven content, personalized engagement, and cutting-edge technology. For companies like SalesHive—a Denver-based B2B sales agency with...
Content marketing remains a cornerstone of B2B lead generation and customer engagement, but the strategies that worked in the past are evolving rapidly. As AI-generated content becomes ubiquitous, businesses must adopt innovative approaches to stand out. Below, we break down actionable best practices for B2B content creation in 2025, backed by industry research and proven...
In today’s competitive B2B landscape, cold calling remains a critical component of lead generation strategies—but only when paired with data-driven insights. Google Search Console (GSC) is an often-underutilized tool that can transform your cold call campaigns by providing actionable data about your website’s performance, audience behavior, and SEO health. Below, we’ll explore practical ways to...
In the fast-paced world of B2B sales, email open rates remain a critical metric for gauging campaign effectiveness. While the average B2B email open rate hovers around 15.14%, top-performing industries like healthcare and education see rates as high as 44.60% and 45.32%, respectively. But in 2025, simply tracking opens isn’t enough. Teams need a holistic...
In today’s competitive digital landscape, B2B sales blogs must do more than just exist — they need to attract, engage, and convert decision-makers actively searching for solutions. With 68% of B2B buyers starting their purchasing journey online (Gartner), optimizing your blog for search engines isn’t optional — it’s essential. This guide breaks down actionable SEO...
Cold calling remains a cornerstone of B2B lead generation, but the strategies for building effective teams have evolved dramatically. As businesses face tighter budgets and higher expectations for personalized outreach, the decision to hire an internal team or outsource offshore has become increasingly complex. Below, we break down the key considerations for both approaches in...
In today’s competitive B2B landscape, combining SEO strategies with a robust CRM system is no longer optional—it’s essential. As businesses invest heavily in SEO to attract high-quality leads, the ability to track, manage, and nurture those leads efficiently can make or break your sales pipeline. This guide explores the best CRMs for B2B sales teams...
In today’s competitive B2B landscape, lead generation remains the lifeblood of sales pipelines. As companies seek cost-effective ways to scale their outreach, offshore list building has emerged as a popular strategy. But is it the right choice for your business? Let’s explore the advantages, challenges, and modern trends shaping this practice—and discover how SalesHive’s innovative...
While email marketing and SEO might seem like separate disciplines, savvy marketers know they work best when integrated. Google Search Console (GSC) – typically associated with organic search optimization – holds untapped potential for improving email campaign performance. At SalesHive, we’ve seen firsthand how combining these tools drives measurable results for B2B organizations. Let’s explore...
The B2B marketing landscape is undergoing a seismic shift, driven by artificial intelligence’s ability to transform generic outreach into hyper-personalized conversations. As businesses increasingly demand efficiency and relevance, AI-powered email customization has emerged as the cornerstone of modern sales strategies. By 2025, 86% of companies leveraging AI-driven personalization report measurable increases in engagement and pipeline...
Each part of our cold calling guide is equally important and needs to be mastered.
Part 1: Sales ROI Calculator for B2B Cold Calling
Before you can improve your cold calling efforts, it’s important to benchmark the ROI of your existing cold calling efforts. We’ve created a handy calculator that you can use to figure out where you currently stand and then you’ll learn about industry-tested methods to boost your KPIs.
A single SDR working full time can make 8,400 cold calls per month which will result in about 432 conversions per month. More conversations lead to more meetings per month, and more meetings will increase the number of closed deals per month.
Part 2: How To Write A B2B Cold Call Script That Works
Cold calling is far from dead– many businesses use cold calling in some capacity, though the intention is certainly different from what it was back in the day.
Originally, cold calling was solely a sales technique that had a whopping 2% success rate and annoyed an entire generation of consumers. Now, many would think that cold calling is dead, but that’s not the case. It has simply evolved in both technique and purpose. Rather than aggressively trying to close a sale in a ten-minute phone conversation, today’s brands can use cold calling to get to know consumers who are not aware of their brand.
Part 3: How To Communicate With Prospects On The Phone
A core attribution to a business’s success is to be financially strategic, in other words, if they already have a system going there may be some friction with talking them into trying something new. You are providing something these people need, resistance is typically caused by natural tendencies to stick with what you know.
It’s going to be very common that you are going to be experiencing a fair share of objections. Objections are not NO’s. If you get an objection- they haven’t hung up on you yet, so they’re still listening and hoping for you to overcome!
Use our eMod customization engine to make emails more engaging and highly customized. Use public information about the prospect and company to send hyper-customized emails.
