In the competitive landscape of B2B marketing, content creation remains one of the most powerful tools for driving organic growth, establishing thought leadership, and nurturing high-value leads. For businesses targeting other businesses, blog writing isn’t just about filling a content calendar—it’s a strategic asset that, when optimized for SEO, can deliver long-term visibility and credibility....
In today’s competitive B2B landscape, converting leads into customers requires more than a single touchpoint. Research shows that 96% of first-time website visitors aren’t ready to buy, making retargeting campaigns a critical tool for nurturing prospects and recovering lost leads. This guide explores cutting-edge techniques, emerging trends, and proven strategies to maximize your retargeting ROI...
The SEO landscape in 2025 is defined by rapid advancements in artificial intelligence (AI), transforming how businesses optimize their online presence. As search engines grow more sophisticated, AI-powered tools have become indispensable for staying competitive. SalesHive, a leader in B2B sales and SEO services, has embraced these innovations to help clients achieve measurable results through...
The B2B sales landscape is evolving faster than ever, and businesses that want to stay competitive must adapt to emerging trends in outsourcing. By 2025, companies will rely on strategic partnerships, cutting-edge technology, and ethical practices to scale their sales efforts efficiently. In this guide, we’ll break down the top sales outsourcing strategies for 2025...
In today’s fast-paced B2B sales landscape, Answering Machine Detection (AMD) has become a critical tool for optimizing lead generation efforts. With 2025’s advancements in AI and machine learning, businesses that master AMD technology can significantly boost agent productivity, reduce operational costs, and improve customer engagement. At SalesHive, we’ve seen firsthand how integrating cutting-edge AMD solutions...
In the competitive landscape of B2B sales, building a high-quality client list isn’t just a task—it’s a strategic advantage. With 72% of buyers expecting personalized engagement, the ability to identify and connect with decision-makers efficiently separates thriving businesses from stagnant ones. This guide explores the most effective platforms, tactics, and technologies for B2B list building...
In the competitive world of B2B services, meeting setting companies face unique challenges in standing out online. With 53% of B2B buyers starting their research with a search engine, a robust SEO strategy isn’t just beneficial—it’s essential. This guide explores actionable SEO tactics tailored for meeting planners, appointment setters, and sales development teams, with insights...
In the competitive world of B2B sales, landing pages are the gatekeepers of your lead generation efforts. A well-designed landing page can mean the difference between a bounced visitor and a qualified lead. At SalesHive, a leading B2B sales agency specializing in lead generation since 2016, we’ve seen firsthand how strategic landing page design directly...
In the ever-evolving world of SEO, backlinks remain a cornerstone of building online authority. As search engines refine their algorithms to prioritize quality and relevance, businesses must adapt their strategies to stay competitive. SalesHive, a leading B2B sales agency with deep expertise in SEO optimization, emphasizes that a well-executed backlinking strategy can elevate your website’s...
Cold calling remains a cornerstone of B2B lead generation, but the strategies for building effective teams have evolved dramatically. As businesses face tighter budgets and higher expectations for personalized outreach, the decision to hire an internal team or outsource offshore has become increasingly complex. Below, we break down the key considerations for both approaches in...
In today’s fast-paced B2B sales environment, scaling outreach efforts without sacrificing quality is a top priority for growth-focused businesses. Sales outreach platforms have evolved into indispensable tools, leveraging AI, automation, and data analytics to streamline prospecting, personalize communication, and maximize conversion rates. This guide explores the latest tools, strategies, and best practices to help you...
In today’s hyper-competitive B2B landscape, sales teams face immense pressure to deliver measurable results while navigating complex buyer journeys. The difference between stagnation and growth often lies in one critical capability: sales analytics. By leveraging advanced tools and data-driven insights, businesses can optimize pipelines, forecast revenue accurately, and tailor strategies for maximum impact—all while staying...
In today’s fast-paced digital landscape, creating high-quality blog content that resonates with your audience and drives conversions requires more than just writing skills. It demands efficiency, strategic planning, and the right tools. For companies like SalesHive—a Denver-based B2B sales agency that integrates content creation into its lead generation strategies—leveraging advanced tools is essential for producing...
Landing pages remain one of the most critical tools in modern lead generation strategies. As the digital gateway between your audience and your offerings, a well-designed landing page can mean the difference between a bounced visitor and a qualified lead. At SalesHive, we’ve seen firsthand how strategic design choices directly impact conversion rates for B2B...
Cold calling remains one of the most effective ways to initiate meaningful conversations in B2B sales—when done right. In 2025, the game has changed: Prospects expect hyper-personalized outreach, real-time relevance, and seamless multi-channel engagement. To help your team stay ahead, we’ve curated 10 proven cold calling scripts backed by modern sales strategies and insights from...
In today’s hyper-competitive B2B landscape, Sales Development Representatives (SDRs) face unprecedented challenges. Prospects are inundated with generic outreach, decision-makers demand hyper-personalization, and sales cycles grow increasingly complex. To cut through the noise, modern SDRs need to adopt innovative strategies that blend cutting-edge technology with human-centric communication. Below, we break down the most effective techniques for...
In today’s hyper-connected sales landscape, the "Spam Likely" label has become a modern-day curse for outbound call campaigns. With 60% of consumers ignoring calls from unknown numbers and telecom carriers cracking down on suspicious activity, businesses face unprecedented challenges in reaching prospects. Fortunately, artificial intelligence (AI) is rewriting the rules of engagement – and companies...
Each part of our cold calling guide is equally important and needs to be mastered.
Part 1: Sales ROI Calculator for B2B Cold Calling
Before you can improve your cold calling efforts, it’s important to benchmark the ROI of your existing cold calling efforts. We’ve created a handy calculator that you can use to figure out where you currently stand and then you’ll learn about industry-tested methods to boost your KPIs.
A single SDR working full time can make 8,400 cold calls per month which will result in about 432 conversions per month. More conversations lead to more meetings per month, and more meetings will increase the number of closed deals per month.
Part 2: How To Write A B2B Cold Call Script That Works
Cold calling is far from dead– many businesses use cold calling in some capacity, though the intention is certainly different from what it was back in the day.
Originally, cold calling was solely a sales technique that had a whopping 2% success rate and annoyed an entire generation of consumers. Now, many would think that cold calling is dead, but that’s not the case. It has simply evolved in both technique and purpose. Rather than aggressively trying to close a sale in a ten-minute phone conversation, today’s brands can use cold calling to get to know consumers who are not aware of their brand.
Part 3: How To Communicate With Prospects On The Phone
A core attribution to a business’s success is to be financially strategic, in other words, if they already have a system going there may be some friction with talking them into trying something new. You are providing something these people need, resistance is typically caused by natural tendencies to stick with what you know.
It’s going to be very common that you are going to be experiencing a fair share of objections. Objections are not NO’s. If you get an objection- they haven’t hung up on you yet, so they’re still listening and hoping for you to overcome!
Use our eMod customization engine to make emails more engaging and highly customized. Use public information about the prospect and company to send hyper-customized emails.
