The digital marketing landscape continues evolving rapidly — but one trend stands out as a game-changer for businesses seeking measurable results: pay-per-meeting (PPM) models. By aligning payment structures with tangible outcomes like scheduled sales appointments, companies now prioritize quality over quantity in their lead generation efforts while leveraging proven tools like search engine optimization (SEO)....
In today’s competitive B2B landscape, landing pages are critical gateways for lead generation. A well-designed landing page can mean the difference between a bounced visitor and a qualified lead. For companies like SalesHive—a Denver-based B2B sales agency specializing in multi-channel lead generation—optimizing these pages is central to driving measurable results. Below, we break down the...
Gatekeepers remain one of the most persistent challenges in B2B lead generation. These professionals—executive assistants, office managers, and department coordinators—serve as the first line of defense for decision-makers. But with the right strategies, they can become valuable allies in your outreach efforts. In this guide, we’ll explore proven tactics to navigate gatekeepers effectively, build meaningful...
In today’s competitive B2B landscape, converting leads into customers requires more than a single touchpoint. Research shows that 96% of first-time website visitors aren’t ready to buy, making retargeting campaigns a critical tool for nurturing prospects and recovering lost leads. This guide explores cutting-edge techniques, emerging trends, and proven strategies to maximize your retargeting ROI...
In today’s competitive B2B landscape, generating high-quality leads requires a strategic blend of technology, creativity, and data-driven decision-making. This post explores proven tactics and real-world examples of successful campaigns, with insights into how SalesHive—a leader in B2B lead generation—helps businesses scale their outreach effectively. The Evolution of B2B Lead Generation in 2025 Modern B2B lead...
In today’s competitive B2B landscape, landing pages are the linchpin of successful lead generation. For sales teams, a high-converting landing page can mean the difference between a lukewarm pipeline and a revenue-driving machine. But with countless tools available, choosing the right platform can feel overwhelming. To simplify your decision, we’ve analyzed the top landing page...
The B2B sales landscape is undergoing a seismic shift, driven by artificial intelligence (AI) and machine learning (ML). As competition intensifies and buyer expectations evolve, companies that leverage AI-driven sales analytics are gaining a decisive edge. In this post, we’ll explore how AI is transforming B2B sales strategies, highlight key trends, and explain how platforms...
In today’s competitive B2B landscape, building a high-quality contact list is critical for driving sales and sustaining growth. With 84% of B2B buyers starting their purchasing journey online, SEO has become a cornerstone of effective lead generation strategies. This guide explores actionable SEO tactics to help you build a robust B2B lead list, supported by...
The lead generation landscape is undergoing a seismic shift, driven by artificial intelligence (AI) tools that enable hyper-targeted outreach, predictive analytics, and unprecedented efficiency. For agencies like SalesHive, which has built its reputation on innovative sales development since 2016, these advancements are reshaping how businesses identify, engage, and convert high-value prospects. In this post, we’ll...
In today’s competitive B2B landscape, trust isn’t just a buzzword—it’s the foundation of every successful client relationship. Buyers are increasingly skeptical of aggressive sales tactics and vague promises, making transparency a non-negotiable element of modern sales strategies. A transparent sales process not only builds credibility but also fosters long-term partnerships by aligning expectations, reducing friction,...
In the competitive landscape of B2B marketing, search engine optimization (SEO) remains a cornerstone of digital success. With 75% of B2B buyers using search engines to research products and services, optimizing your online presence is no longer optional—it’s essential. SalesHive, a leading B2B sales agency, has expanded its expertise to include comprehensive SEO services, helping...
In the competitive world of B2B services, meeting setting companies face unique challenges in standing out online. With 53% of B2B buyers starting their research with a search engine, a robust SEO strategy isn’t just beneficial—it’s essential. This guide explores actionable SEO tactics tailored for meeting planners, appointment setters, and sales development teams, with insights...
In today’s competitive B2B landscape, email outreach remains one of the most effective ways to generate leads and drive revenue. However, even the most compelling campaigns can fail if your email domain isn’t properly managed. Poor domain health can lead to deliverability issues, spam flags, and even permanent damage to your sender reputation. At SalesHive,...
In today’s hyper-competitive B2B landscape, email outreach remains one of the most effective ways to connect with prospects—but only if your messages actually reach their inboxes. With spam filters tightening, phishing attacks rising, and AI-driven threats evolving, understanding email authentication protocols and modern security tools isn’t just optional—it’s mission-critical. Let’s break down how DKIM, DMARC,...
In today’s hyper-regulated business environment, phone call verification has become a critical component of compliance strategies across industries. From healthcare to finance, organizations must ensure every customer interaction adheres to complex legal frameworks while maintaining operational efficiency. For many businesses, outsourcing this function to specialized providers offers a strategic advantage—combining regulatory expertise with scalable solutions....
The B2B marketing landscape is evolving faster than ever, driven by technological advancements and shifting buyer expectations. With decision-makers demanding personalized, value-driven interactions, businesses must adopt innovative strategies to stay competitive. In this post, we’ll explore the most effective B2B marketing tactics for 2025, backed by industry research and real-world success stories. Top 5 B2B...
Google Webmaster Tools, now known as Google Search Console (GSC), remains an indispensable resource for SEO professionals. While its rebranding introduced new features, its core mission remains unchanged: to help businesses monitor, maintain, and improve their search engine visibility. For companies like SalesHive—a leader in B2B SEO services—leveraging GSC’s email insights is a game-changer for...
In today’s competitive B2B landscape, optimizing lead generation campaigns isn’t optional—it’s essential. A/B testing remains one of the most effective ways to refine your strategies, boost conversion rates, and maximize ROI. Whether you’re tweaking email subject lines, landing page designs, or call-to-action buttons, systematic testing helps you make data-driven decisions that resonate with your audience....
In today’s hyper-competitive B2B landscape, outbound lead generation remains a cornerstone of sales success. However, building and maintaining an in-house team for this purpose can be resource-intensive, time-consuming, and costly. This is where outsourcing emerges as a strategic solution. By partnering with specialized agencies, businesses can tap into expert knowledge, advanced technologies, and scalable processes...
The B2B sales landscape is undergoing a seismic shift in 2025, driven by artificial intelligence’s ability to automate processes, personalize outreach, and predict buyer behavior. Companies that fail to adopt these tools risk falling behind in an increasingly competitive market. In this post, we’ll explore the AI-powered platforms redefining lead generation and how they align...
Each part of our cold calling guide is equally important and needs to be mastered.
Part 1: Sales ROI Calculator for B2B Cold Calling
Before you can improve your cold calling efforts, it’s important to benchmark the ROI of your existing cold calling efforts. We’ve created a handy calculator that you can use to figure out where you currently stand and then you’ll learn about industry-tested methods to boost your KPIs.
A single SDR working full time can make 8,400 cold calls per month which will result in about 432 conversions per month. More conversations lead to more meetings per month, and more meetings will increase the number of closed deals per month.
Part 2: How To Write A B2B Cold Call Script That Works
Cold calling is far from dead– many businesses use cold calling in some capacity, though the intention is certainly different from what it was back in the day.
Originally, cold calling was solely a sales technique that had a whopping 2% success rate and annoyed an entire generation of consumers. Now, many would think that cold calling is dead, but that’s not the case. It has simply evolved in both technique and purpose. Rather than aggressively trying to close a sale in a ten-minute phone conversation, today’s brands can use cold calling to get to know consumers who are not aware of their brand.
Part 3: How To Communicate With Prospects On The Phone
A core attribution to a business’s success is to be financially strategic, in other words, if they already have a system going there may be some friction with talking them into trying something new. You are providing something these people need, resistance is typically caused by natural tendencies to stick with what you know.
It’s going to be very common that you are going to be experiencing a fair share of objections. Objections are not NO’s. If you get an objection- they haven’t hung up on you yet, so they’re still listening and hoping for you to overcome!
Use our eMod customization engine to make emails more engaging and highly customized. Use public information about the prospect and company to send hyper-customized emails.
