Want to know how to build a successful LinkedIn marketing strategy?
LinkedIn can be the perfect platform to generate leads and grow your sales, but how should you approach it?
These LinkedIn marketing tips are going to give you the perfect starting point.
Is LinkedIn the Right Platform for Your Marketing?
Before you set up your social media marketing, it’s always a good idea to ask which platforms you should be focusing on. Depending on your audience, you might find that potential customers spend their time on social media platforms you hadn’t even considered.
Is LinkedIn the right platform for your marketing?
Well, with more than 850 million members, the chances are, a good chunk of your audience is active on LinkedIn. That’s a lot of people, but you also have to look at the type of people who are on LinkedIn and what they use it for.
LinkedIn, perhaps more than any other platform, is very work oriented. It’s seen as a professional networking site, and so it attracts businesses and employees.
This makes it a perfect platform if you’re looking to make B2B sales.
However, even if you’re in B2C, it’s worth creating a detailed buyer persona and asking yourself if your potential customers are spending significant time on LinkedIn.
How Do You Create a Successful LinkedIn Marketing Strategy?
Your target audience spends a lot of time on LinkedIn, so what’s the next step?
First, you need to create a plan for your marketing on LinkedIn, and these strategies are going to help.
1. Make Sure Your LinkedIn Profile is Complete
This might seem like a very obvious point, but many businesses fail at this first hurdle.
When you’re creating a company page, you want to get the absolute most out of it. That means maximizing all the opportunities it gives you to showcase who you are and what you offer.
It’s free marketing real estate, so use it.
Make sure to fill out all the important details about your business as well as your products and services. People want to know who you are and what you do before they engage with you so make sure you don’t skimp on this important step.
2. Discover Your Brand Voice
You certainly won’t be the first brand that’s using LinkedIn for marketing. No matter what social network you’re on, it’s going to be a crowded space.
It pays to have a deep think about how your brand is going to stand out from the crowd. How can you develop your brand voice to appeal to your target audience?
Think about how easy it is to scroll over posts on social media platforms. You have to have a way to grab people’s attention and a big part of this will be your brand voice.
Understand what your business stands for and the kind of content your customers engage with on LinkedIn, then create guidelines that define your brand voice.
3. Narrow in on Your Target Audience
It’s impossible to appeal to everyone all the time. Even if you could, it would require a ton of effort and much of it would be wasted on people who aren’t likely to buy your products.
You need to narrow in on the people who are going to help you grow your business.
Every business should have a target audience of the people who are most likely to buy their products. You need to have a clear picture of who you’re appealing to whenever you're writing a blog post, sharing content, or crafting your ads.
It’s tempting to jump straight in and start posting straight away, but you’re going to be much more efficient if you sort out the fine details first.
4. Build Your Network
LinkedIn is all about building connections so it can be much easier to expand your network than on some other social media platforms.
Social media marketing is about give and take. You can’t just promote your products without wanting to take part in the social aspect of the networks. Instead, you’ve got to take the time to build your network and create authentic relationships.
Part of this is building a network, and you’ll find it’s a good way to expand your reach.
Check out different LinkedIn groups, follow successful LinkedIn marketers, and even use it as a chance to do some competitor research.
Growing your network at scale can be quite time-consuming, so one way to do this is by outsourcing your LinkedIn messaging. An experienced team of professionals can build your entire LinkedIn strategy and create a pipeline of leads with scaled messaging.
5. Invest in Your Content Marketing
Content marketing is the backbone of much of your online presence.
If you’ve got great content, then you’ve always got a way to grab your audience’s attention and pitch your products and services. The more you grow your LinkedIn network, the more people you’re going to reach with that great content too.
LinkedIn posts are an excellent way to build authority and educate your potential customers. If you can establish your brand as a go-to source of knowledge, you’ve got an excellent platform from which you can generate leads and boost sales.
Create a Linkedin content strategy and be consistent with it. The more you post content, the more your reach will grow.
6. Consider Influencer Marketing
It takes time to grow your reach through social media marketing, but there is a way to gain immediate access to huge numbers of people. A great option for LinkedIn is influencer marketing.
It’s not just that you get immediate exposure to the influencer's audience - it’s the huge amount of social proof it brings as well. One of the most powerful sales tools you have is recommendations. Whether they come from a family member, friend, colleague, or even an influencer, recommendations carry huge weight.
You don’t need to find influencers with millions of followers either. You just need to work with people who can influence your target audience, so it’s worth doing some manual outreach to find people who are willing to promote your brand.
7. Get Your Employees Involved
LinkedIn is much more focused on the professional world than most other social networks. This means there’s much more potential to get your employees involved with what you’re doing.
Whereas on Facebook and Instagram, people often want to escape from work, LinkedIn is a platform where people want to showcase the great things they achieve, and the company they work for can help them to do that.
If you’re creating exceptional content, then encourage your employees to share it. When this happens you immediately expand your reach, and you never know what might come from it. These shares can help you generate leads, attract new employees, and much more.
8. Think About Multichannel Marketing
LinkedIn offers huge potential for multichannel marketing as it pairs exceptionally well with your email outreach.
If you’re targeting certain businesses with your outreach, LinkedIn is an amazing platform to personalize your efforts. Rather than sending emails to info@company.com you can search for the perfect employee within that company to reach out to.
This allows you to be much more targeted, and it gives you another way to interact with prospects.
You can add them to your network, send an email, and then back the email up with a LinkedIn message. This makes you harder to ignore while still not being overly pushy with your outreach.
9. Build Relationships to Create Leads
It takes multiple touch points to make a sale.
If you come into your LinkedIn marketing thinking you can simply throw out a few links and get leads then you’re probably going to be disappointed.
Social media marketing requires a clear marketing strategy combined with consistency and LinkedIn is no different. Focus on how you can build relationships and ultimately this is going to lead you to more sales.
The Best Way to Build Your LinkedIn Marketing Strategy
Building your LinkedIn marketing strategy takes time and commitment, but there are LinkedIn marketing solutions that can cut your learning curve.
If you want to take your LinkedIn B2B marketing to the next level, then you need experienced professionals on your side. At Saleshive, we’ve spent years tweaking our strategies and scaling up our team so we can help you to hit the ground running with your LinkedIn marketing.
We’ll ensure you’re capable of generating high-quality leads from day one and work with you to ensure LinkedIn becomes an important cog in your marketing strategy.
