Sales ROI Calculator for B2B Cold Calling
To improve your cold calling, first benchmark the ROI of your current efforts. Use our calculator to understand how calls convert to conversations, meetings, and ultimately closed deals.
Understanding Cold Calling ROI
Before investing in cold calling—whether in-house or outsourced—it's crucial to understand the potential return on investment. Cold calling, when executed properly, remains one of the most effective B2B lead generation strategies available.
An average SDR can make approximately 8,400 calls per month, leading to roughly 432 conversations. More conversations mean more meetings, which ultimately result in more closed-won deals for your business.
Calculate Your Cold Calling ROI
💡 Pro Tip
These benchmarks assume proper training, quality scripts, and a well-researched prospect list. Working with an experienced partner like SalesHive can help you optimize each of these variables to maximize your ROI.
Key Factors Affecting Cold Calling ROI
1. List Quality: The quality of your prospect list directly impacts connection rates. Well-researched, targeted lists can double or triple your conversion rates compared to generic contact databases.
2. SDR Training: Properly trained SDRs know how to handle objections, ask qualifying questions, and book meetings effectively. Ongoing coaching and script refinement are essential.
3. Technology Stack: Modern sales platforms with auto-dialers, CRM integration, and call recording capabilities can increase productivity by 50% or more.
4. Call Timing: Research shows the best times to reach B2B decision-makers are Tuesday through Thursday between 10-11 AM and 4-5 PM in the prospect's time zone.
Ready to Maximize Your Cold Calling ROI?
Let SalesHive's expert SDRs help you achieve these benchmarks and beyond.
Schedule a Call