B2B Email Domain Warming

Our email operations and deliverability experts can help your team setup new email domains, warm them up using seed lists and ramp them up with precision.
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Make Sure Your Marketing Emails Hit The Inbox

Currently, the biggest challenge companies’ face isn’t their ability to send emails, but rather their ability to get those emails into the inbox of their target prospects. If a domain is flagged as spam, it’s likely that most of the emails sent from that domain in the future will end up in the spam box. The worst part? You may never know your emails are going to spam until you’ve wasted months sending emails and watching your open rates slowly drop. 

Our email domain warming service builds your domain’s reputation up by creating thousands of positive engagements on the domain within our network of domains from opening emails and marking emails as safe if they land in the spam box. This process will not only improve your deliverability but also greatly increase your chances of getting a response from your target prospects.

Understanding Email Authentication

The first step to ensuring top deliverability is to properly setup your email authentication.

SPF Records

SPF allows senders to define which IP addresses are allowed to send mail for a particular domain. This is the first method of testing email authenticity.

DKIM Records

DKIM provides a digital signature that verifies that an email message was not faked or altered. This is the second method of testing email authenticity.

DMARC Records

DMARC unifies SPF and DKIM into a common framework and allows domain owners to declare how emails are handled if they fail authorization.

How Domain Warming Works

Automated Email Engagement

Our transactional messaging technology creates and maintains daily positive email activity.

Continual Daily Domain Warming

We continue warming email domains after you start mailing, offsetting any potential issues.
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Our Email Domain Warming Process

Purchase New Domain

Something similar to your main company domain.

Connect To Our Platform

Setup email account and connect to SalesHive.

Begin Engagement

Start sending, opening, replying and marking as not spam.

Improved Open Rates

After 1-2 weeks your email domains will be ready for sending.

Begin Engagement

Start sending, opening, replying and marking as not spam.

The Long-Term Effects Of Domain Warming

Improved Sender IP Reputation

Positive email engagement can move domains to better IP ranges.

Increased Open Rates

These better IP ranges increase your deliverability and open rates.

Improved Domain Reputation

Domains usually take 1-2 weeks to start hitting high deliverability.
We continuously run domain warming campaigns for all of our client domains to ensure top deliverability open rates. Our email deliverability experts run tests weekly to make sure all campaigns are running properly and we make weekly adjustments to email header to test for new gmail updates. 

   - Brendan Burnett (CEO, SalesHive)

Email Warming FAQs

What is Email Authentication?
Email authentication is the process of verifying that an email message came from the email address that it claims to have come from. This is done by checking the email's headers for information about the email's origins. If the email fails authentication, it may be marked as spam or rejected altogether.

There are two main types of email authentication:

SPF (Sender Policy Framework): This type of email authentication checks the email's headers to see if the email was sent from an authorized IP address. If the email wasn't sent from an authorized IP address, it will fail authentication.

DKIM (DomainKeys Identified Mail): This type of email authentication uses digital signatures to verify that the email wasn't modified in transit. If the email was modified, it will fail authentication.

Email authentication is important because it helps to protect email users from spam and phishing attacks. By verifying that an email is coming from the address that it claims to be coming from, email users can be sure that they are receiving legitimate email messages.
What is a Sender Reputation?
Sender reputation is the email equivalent of a street address. It's how email servers decide whether or not to let your message through to the inbox. Just like you wouldn't want to live on a bad block, email servers don't want to accept email from a bad domain.

There are a few things that can hurt your email domain's reputation:

-Sending email from a new IP address

-Frequent complaints from email recipients

-Bouncing email back to sender


All of these things can result in your email being blocked by servers, which is why it's so important to maintain a good sender reputation.
What is an Email Warmup Service?
An email warmup service is, quite simply, a way to get your email domain warmed up and ready to send email. This is typically done by sending a series of emails from the email domain in question to a list of email addresses provided by the customer. The goal is to get the email domain's sender reputation up to snuff so that when it comes time to actually send email, things go smoothly.

There are a few different factors that go into sender reputation, but the most important one is deliverability. In order to have good deliverability, email providers need to see that your email domain is sending emails that people actually want to receive. This is where email warmup services come in handy - they help you get your email domain "warm" so that when you do start sending email, it's more likely to actually make it into people's inboxes.
What is Domain Warming?
Domain warming is the process of sending emails from a new email domain to a list of contacts in order to improve deliverability. By "warming" up your email domain, you're essentially telling email providers that you're a legitimate sender and not a spammer. As a result, your emails are more likely to end up in recipients' inboxes instead of their spam folders.

There are a few different ways to go about domain warming, but the most common is to start by sending a small number of emails and gradually increasing the volume over time. Another approach is to send a series of email blasts to your entire list at once, but this can be risky and may result in your email domain being flagged as spam.

Either way, domain warming is an important step to take if you want to ensure that your emails are getting delivered to your recipients. So if you're planning on sending any email campaigns in the near future, make sure to warm up your email domain first!

Email Domain Warming Blog Posts

How to Avoid Emails Going to Spam

It’s endlessly frustrating when you spend time on your email campaigns but just don’t get the results you were looking for. There are a number of reasons why this might be the case, but one of them could be the fact that your emails aren’t hitting people’s inboxes. If deliverability is holding back your email outreach, […]

How to Win Two First Class Tickets to the Email SpamBox

SPAMBOX - Every SDR’s worst nightmare. Have you ever found yourself saying things like: “I spent hours working on crafting the perfect message and the email didn’t even get opened!”Writing copy for sales emails is no-longer ONLY about engaging with a prospect, adding value and asking for a meeting. Half of the battle has become […]

Your Emails Are Going to Spam

As sales reps, it’s impossible to deny the value in cold email. Nearly every B2B sales organization use cold email to prospect for opportunities, set meetings and hit quota. With the steep decline in cold-call answer rates and the introduction of “Scam Likely” filtering of unrecognized phone calls on cell phones, writing quality cold email […]

How Email Validation Improves Email Marketing Results

The BasicsLet's start at the beginning - To truly understand how to manage a successful email marketing campaign, you have to understand the fundamentals of the game. Today we're going to go over the key pieces of information that every good marketer needs to know about email marketing.Email DeliverabilityDeliverability is the overall measure of the […]

Remove All Toll-Free Numbers From Your Sales Emails

We’ve Identified A New Google Spam Trigger!Google’s spam servers are very mysterious. As a sales prospecting service, SalesHive sends thousands of sales emails per day, we tend to run into new spam triggers from time-to-time.After hours of troubleshooting, we’ve successfully identified that having a toll-free number in your email or email signature greatly increases your chances […]


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