Your Complete
Sales Development Strategy
We build comprehensive, custom sales playbooks tailored to your business—from target market definition to email sequences and cold calling scripts. Every campaign starts with a strategy built to convert.
50+
Playbook Sections
3
Buyer Personas
100%
Customized
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A Complete Sales Development Playbook
Every SalesHive campaign starts with a comprehensive 30+ page playbook outlining your entire go-to-market strategy—everything your team needs to book qualified meetings.
ICP
Ideal Customer Profile Definition
We define exactly who your best customers are—industry, company size, geography, and specific criteria that indicate buying intent.
3
Buyer Persona Groups
Deep profiles of your target decision-makers with pain points, motivations, and the specific messaging that resonates with each persona.
4+
Email Sequences
Multi-step email campaigns with A/B tested subject lines, personalized messaging, and strategic timing to maximize response rates.
Everything in Your Sales Playbook
Your custom playbook covers every aspect of your sales development campaign
Target Market Definition
We define your ideal customer profile with precision—industry verticals, company size, geography, and specific qualification criteria.
Custom Prospect Lists
We build targeted lists from 320M+ verified contacts, filtered by your ICP criteria and validated before outreach begins.
Contact Validation
Every contact is verified for accuracy—email deliverability, phone numbers, job titles, and company information.
Buyer Personas
Deep profiles of your target decision-makers—their pain points, motivations, and the messaging that resonates with each persona.
Email Campaigns
Multi-step email sequences with hyper-personalized messaging, A/B subject lines, and proven frameworks that get responses.
Cold Calling Scripts
Battle-tested call scripts with openers, value propositions, objection handlers, and voicemail templates that book meetings.
Define Your Ideal Customer
We work with you to build a precise ICP that focuses your outreach on the accounts most likely to convert
Sample ICP Criteria
Industry
B2B SaaS, FinTech, Healthcare Tech
Geography
United States, Canada, UK
Company Size
50-500 employees, $10M-$100M revenue
Specific Criteria
Uses Salesforce, Recently funded, Hiring sales
Custom List Building
We source prospects from 320M+ contacts across ZoomInfo, Apollo, LinkedIn Sales Navigator, and custom data sources.
Contact Validation
Every email is verified for deliverability. Phone numbers are validated. Job titles are confirmed before any outreach.
Qualification Criteria
We define what makes a qualified meeting for your business—budget signals, timing indicators, and decision-making authority.
Know Your Decision Makers
We create detailed profiles of 3 buyer persona groups with pain points, insights, and tailored messaging for each
Executive Buyer
VP Sales, CRO, CEO
Pain Points
Buyer Insight
"Values ROI and speed. Wants to see proven results from similar companies before committing."
Sales Manager
Sales Director, SDR Manager
Pain Points
Buyer Insight
"Wants operational excellence. Needs to justify budget with clear metrics and reporting."
Marketing/RevOps
CMO, RevOps Director
Pain Points
Buyer Insight
"Focused on data and integration. Wants seamless CRM sync and attribution tracking."
Hyper-Personalized Email Sequences
Multi-step email campaigns with hyper-personalized messaging that gets responses
Hi {{first_name}},
I noticed {{company}} just raised a Series B—congrats! With your expansion into {{target_market}}, you're probably looking to scale outbound...
We've helped companies like {{similar_company}} book 15+ qualified meetings per month...
Deep Personalization
We transform templates into hyper-personalized emails using prospect data, company news, and industry context.
4-Step Sequences
Proven email cadences with strategic timing, A/B tested subject lines, and optimized follow-up messaging.
Subject Line Testing
Multiple subject line variants for each email, continuously optimized based on open rate performance.
Battle-Tested Call Scripts
Complete cold calling playbook with openers, value props, objection handlers, and voicemail templates
Cold Call Script
Opener
"Hi {{first_name}}, this is [SDR Name] with SalesHive. I know I'm calling out of the blue—do you have 30 seconds for me to tell you why I'm calling, and then you can decide if it makes sense to keep chatting?"
Value Proposition
"We help companies like {{company}} book 15-25 qualified meetings per month through a combination of cold calling and personalized email outreach. We've worked with companies in {{industry}} to generate over $2M in pipeline..."
Ask
"I'd love to show you exactly how we'd approach {{company}}. Do you have 15 minutes this week for a quick call to see if there's a fit?"
3 Proven Openers
Multiple opening approaches tested across thousands of calls to maximize connect-to-conversation rate.
Voicemail Templates
3 voicemail scripts with follow-up email templates to maximize callback rates.
Objection Handlers
Pre-built responses for 9+ common objections—from "not interested" to "we have an internal team."
Ready for Every Objection
Your playbook includes proven responses to the most common sales objections
"Thanks, but we're not interested right now."
Response
"I totally understand—most of our best clients said the same thing initially. Before I let you go, can I ask what you're currently doing for outbound? Just curious if there's a specific reason..."
"We don't have budget for this right now."
Response
"I hear you. Most companies tell us the same thing—until they see the ROI. Our clients typically see 3-5x return on their investment. Would it make sense to at least explore what that could look like for you?"
"We already have an internal SDR team."
Response
"That's great! Many of our clients use us to augment their internal team—either to handle overflow, test new markets, or scale up quickly without the hiring timeline. How's your team's capacity right now?"
"This isn't a good time—maybe next quarter."
Response
"Totally understand. Most companies need 30-60 days to ramp up outbound anyway. If you started planning now, you'd be hitting the ground running next quarter. Would a 15-minute intro call make sense?"
"Just send me some information."
Response
"Absolutely, I'd be happy to. What specifically would be most helpful for you to see? That way I can send you exactly what's relevant to {{company}} rather than generic marketing materials."
"What makes you different from other agencies?"
Response
"Great question. Three things: US-based SDRs only, our proprietary AI that personalizes every email, and month-to-month contracts with a performance guarantee. Can I show you how that works?"
How We Build Your Playbook
A proven process to create your complete sales development strategy
Your Custom Playbook
A comprehensive 30+ page document outlining your entire go-to-market strategy—from target market and buyer personas to email sequences and call scripts.
50+
Sections
Week 1
Delivery
100%
Custom
Deep Company Research
We research your company, products, competitors, and target market to understand your unique value proposition.
Buyer Persona Development
We create detailed buyer personas with pain points, insights, and tailored messaging for each decision-maker type.
Messaging & Scripts
We write complete email sequences, cold call scripts, voicemails, LinkedIn messages, and objection responses.
Continuous Optimization
Your playbook is a living document—continuously refined as we learn what works for your specific campaign.
Frequently Asked Questions
We build a comprehensive 30+ page sales development playbook that covers your target market definition, ICP, 3 buyer persona groups, multi-step email sequences, cold calling scripts, voicemail templates, and objection handling. It’s designed to be a complete go-to-market blueprint your team can use to consistently book qualified meetings.
The playbook is designed to be delivered in Week 1, so you can quickly align on targeting, messaging, and outreach structure. If you also want us to execute outbound, we finalize the strategy with your feedback, build/validate lists, and then launch campaigns after approval.
We work with you to define ICP filters (industry, geography, company size, revenue, and “trigger” criteria like funding, tech stack, or hiring signals) so outreach stays focused on accounts most likely to convert. Then we build detailed persona profiles (pain points, motivations, decision criteria, and messaging angles) so your emails and calls match how each stakeholder buys.
We build custom lists from a large contact universe (320M+ contacts) using sources like ZoomInfo, Apollo, LinkedIn Sales Navigator, and custom data sources. Before any outreach, we verify deliverability and validate phone numbers/titles to reduce bounce rates, wasted dials, and bad-fit meetings.
We can do either: many clients use the playbook internally, while others have us run the full outbound program through our Email Outreach, Cold Calling (US or Philippines teams), SDR Outsourcing, Appointment Setting, and List Building services. Our process is built to be low-risk—strategy is created upfront, and you approve targeting/messaging before campaigns (and billing) begin.