What actually happens after you sign.
No black box. A 30-minute strategy call starts it, campaigns launch two to three weeks after kickoff, and a weekly optimization loop compounds from there. A full team plus AI agents do the work. You take the meetings.
Month to month · No billing until you approve the strategy · 100% US-based SDRs
From first call to first meetings, week by week
Six moments, in order. Each one has a named owner, and nothing moves to the next until you have signed off.
Thirty minutes that map the whole engagement
You leave the call knowing your channels, your targets, and what week one looks like.
On one call we align on your ICP, your offer, and your channel mix: cold calling, email, or both. You sign a month-to-month agreement and pay nothing yet, because billing waits for your approval later in this timeline. It is the same first conversation our dedicated strategists start every engagement with.
Your strategist turns the kickoff into a playbook
Everything that ships later traces back to this week.
The kickoff runs the Playmaker intake: your value proposition, personas, objections, and proof points. From it your strategist compiles your total addressable market and drafts a custom sales playbook covering targeting, messaging, and cadences, while dedicated sending domains begin warming in the background. See what onboarding builds on the platform.
Lists are built, copy is drafted, and you sign off on all of it
Nothing goes live, and nothing is billed, until you approve it.
Our research team and data layer build and validate every contact: emails and phone numbers verified, dynamic fields cleaned so personalization lands correctly. Email sequences and call scripts are written from your playbook. You review the whole package with us on a web conference and give written approval before anything sends.
You say go. Campaigns go live. Billing starts.
Launch is a beginning, not a hand-off.
On your green light, billing begins and campaigns launch on warmed domains. SDRs start dialing, sequences start sending, and every touch syncs to your CRM in real time. You watch it happen on the same dashboards our team uses. Most programs go live two to three weeks after kickoff.
Replies turn into qualified meetings on your calendar
Your part of the whole engagement: show up and take the meeting.
The responder answers every reply while it is still warm, SDRs qualify the interest, and qualified meetings are booked straight onto your calendar. Most clients see their first qualified meetings within one to two weeks of going live.
The optimization loop makes month three beat month one
Week twelve outperforms week four, on purpose.
Every week your strategist reviews results with you, multivariate tests pick winning subject lines and scripts, and AI agents refresh personalization between calls. You see all of it in real-time reporting, and you scale by adding domains, SDRs, and callers as results grow.
Every timeline above starts the same way: a 30-minute strategy call.
A full team works your account. You take the meetings.
Every engagement staffs the same cast, aligned on your weekly call. None of them are headcount you hire, train, or manage.
Nothing launches, and nothing is billed, until you say go.
We build the strategy and the lists on our dime. The engagement stays month to month after launch, so we keep earning it every week.
- Written approval on strategy, messaging, and lists before anything sends
- No billing until the strategy and account lists are approved
- Month to month, with no long-term lock-in
- Pause, increase, or reduce volume any month
A weekly loop, not a monthly report.
After launch the engagement settles into a cadence built to compound: review, test, refresh, repeat. It is why results climb instead of plateauing.
- A standing weekly call with your strategist to review results and set the next tests
- Multivariate testing across subject lines, scripts, and segments
- AI agents act between calls: personalization refreshed, replies drafted, reports ready
- Every touch synced to your CRM in real time
The process, in plain terms
The short version is on the surface. Open any question to go deeper.
See your first month, mapped to your calendar.
Book a 30-minute strategy call and we will walk this exact timeline against your ICP, your channels, and your goals.