Education & EdTech Lead Generation for Education Companies

Timing in Education is heavily influenced by budget planning and the academic calendar, so the “right” weeks often matter more than the right month. Many teams are most receptive when they’re planning initiatives and budgets, and again when they’re locking in vendors ahead of summer or term implementations—while testing windows and start-of-school periods can be especially difficult for responsiveness. We align campaigns to your ICP (district vs. university, instructional vs. IT) and build sequences that match planning and procurement realities.

A common failure mode in EdTech and education services sales is winning interest from one persona (e.g., curriculum) but not engaging IT, finance, and procurement early enough to prevent late-stage stalls. We use cold calling and targeted email to map stakeholders, confirm who owns the initiative, and identify who controls security review and purchasing. Our SDRs aim to book meetings that include the right mix of academic, technical, and business stakeholders so evaluations move forward instead of resetting next semester.

Education buyers are risk-aware, so messaging that leads with outcomes but ignores privacy, accessibility, and security often gets deprioritized or blocked by IT and compliance reviewers. You don’t need to overload the first touch with technical details, but you do need clear, credible language about how you handle student data, implementation, and support—plus readiness for documentation requests during procurement. We help position your value around reduced risk and smoother approvals, and we qualify conversations so your team speaks with stakeholders who can validate security and data requirements.

We build institution-grade lists that reflect how Education actually buys—district vs. school-level, charter networks, and university departments—then segment by stakeholder role (instruction, IT, procurement, and executive leadership). Our email outreach uses high-deliverability sending and personalization that references the institution’s initiatives and constraints, while our cold calling validates org structure, routes around gatekeepers, and uncovers the real approval path. You get consistent reporting on segments, messaging, and meeting quality so we can refine targeting and scale what’s working.