Media, Entertainment & Broadcasting

Lead Generation for Media & Broadcasting Companies

Selling into media and broadcasting means navigating legacy broadcast teams, streaming divisions, and revenue stakeholders who all influence the buying decision. Budgets shift between upfront, scatter, and performance channels, while measurement, brand safety, and rights constraints slow approvals. SalesHive helps you consistently book qualified meetings with the right ad sales, distribution, and operations leaders through precise targeting, sharp messaging, and multi-touch outreach that fits the way media teams actually buy.

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We Target Your Ideal Media & Broadcasting Buyers

Our SDRs are trained to speak the language of ad inventory, CTV/OTT monetization, carriage, and audience data—so your outreach lands with revenue owners, not generic inboxes. We tailor talk tracks and email angles to match how media teams plan around upfront/scatter cycles and shifting streaming priorities.

Decision-Makers We Reach

Chief Revenue Officer (CRO) / EVP, Revenue
SVP/VP, Ad Sales (Linear + Streaming)
Director, Programmatic & CTV Monetization
VP, Distribution & Carriage (Affiliate/Platform Partnerships)
VP/Director, Ad Operations & Revenue Strategy

The Challenge

Why Media & Broadcasting Sales Development is Hard

With pay-TV subscribers falling about 7% year-over-year in early 2024 and U.S. CTV ad spend projected to hit $26.6B in 2025, priorities change fast—so the buying process rarely stays in one lane.

Upfront-driven, seasonal buying cycles

Many decisions cluster around upfront planning, quarterly pacing, and makegood windows, which can freeze vendor conversations for weeks at a time. If your outreach doesn't align to their calendar, you get "circle back" responses instead of meetings.

Fragmented stakeholders across platforms

Broadcast, streaming, digital, and programmatic teams often run parallel motions with different goals and tools. Deals stall when messaging resonates with ad sales but misses ad ops, data, or finance—the people who validate feasibility and pricing.

RFP-heavy procurement and compliance

Media organizations commonly require formal proposals, vendor onboarding, and detailed documentation before moving forward. Security reviews, data usage terms, and ad policy requirements add layers that extend cycle time and kill momentum.

Budget volatility tied to ratings and fill

Revenue targets are pressure-tested against audience delivery, fill rates, and shifting demand across linear vs. streaming inventory. Even strong interest can pause when pacing changes or budgets reallocate to new packages and priorities.

Measurement and attribution skepticism

Buyers are constantly asked to prove performance across devices, walled gardens, and competing measurement standards. If you can't connect your value to outcomes they can defend internally, deals become "nice to have" and get deprioritized.

Brand safety and rights sensitivities

Media teams protect brand integrity, content rights, and advertiser trust—especially when data, targeting, or user-level workflows are involved. One unclear claim or risky integration assumption can shut down conversations quickly.

Our Approach

How We Generate Leads for Media & Broadcasting

SalesHive combines media-specific targeting, smart personalization, and multi-channel outbound to reach revenue owners and consistently convert conversations into qualified meetings—without locking you into an annual contract.

Media-specific list building

We build targeted lists that separate linear vs. streaming responsibilities and pinpoint who owns monetization, distribution, and revenue operations. That means fewer dead ends, cleaner routing, and more conversations with true budget holders.

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Personalized email outreach

We craft messaging that speaks directly to the realities of ad inventory, sponsorship packaging, programmatic enablement, and audience strategy. Using AI-assisted personalization, we scale relevance across many accounts without sounding templated.

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Cold calling that converts

Our callers use concise talk tracks designed for busy ad sales and operations leaders, with tight discovery to qualify quickly. We follow up with structured voicemail and email sequences to keep deals moving through gatekeepers and busy seasons.

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Outbound performance optimization

We track deliverability, engagement, and meeting outcomes so messaging and targeting improve every week—not every quarter. You get visibility into what's working by segment (broadcast vs. streaming, ad sales vs. ad ops) and can scale the winners fast.

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