Media, Entertainment & Broadcasting Lead Generation for Media & Broadcasting Companies
Selling into media and broadcasting means navigating legacy broadcast teams, streaming divisions, and revenue stakeholders who all influence the buying decision. Budgets shift between upfront, scatter, and performance channels, while measurement, brand safety, and rights constraints slow approvals. SalesHive helps you consistently book qualified meetings with the right ad sales, distribution, and operations leaders through precise targeting, sharp messaging, and multi-touch outreach that fits the way media teams actually buy.
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We Target Your Ideal Media & Broadcasting Buyers
Our SDRs are trained to speak the language of ad inventory, CTV/OTT monetization, carriage, and audience data—so your outreach lands with revenue owners, not generic inboxes. We tailor talk tracks and email angles to match how media teams plan around upfront/scatter cycles and shifting streaming priorities.
Decision-Makers We Reach
- Chief Revenue Officer (CRO) / EVP, Revenue
- SVP/VP, Ad Sales (Linear + Streaming)
- Director, Programmatic & CTV Monetization
- VP, Distribution & Carriage (Affiliate/Platform Partnerships)
- VP/Director, Ad Operations & Revenue Strategy
Why Media & Broadcasting Sales Development is Hard
With pay-TV subscribers falling about 7% year-over-year in early 2024 and U.S. CTV ad spend projected to hit $26.6B in 2025, priorities change fast—so the buying process rarely stays in one lane.
Upfront-driven, seasonal buying cycles
Many decisions cluster around upfront planning, quarterly pacing, and makegood windows, which can freeze vendor conversations for weeks at a time. If your outreach doesn't align to their calendar, you get "circle back" responses instead of meetings.
Fragmented stakeholders across platforms
Broadcast, streaming, digital, and programmatic teams often run parallel motions with different goals and tools. Deals stall when messaging resonates with ad sales but misses ad ops, data, or finance—the people who validate feasibility and pricing.
RFP-heavy procurement and compliance
Media organizations commonly require formal proposals, vendor onboarding, and detailed documentation before moving forward. Security reviews, data usage terms, and ad policy requirements add layers that extend cycle time and kill momentum.
Budget volatility tied to ratings and fill
Revenue targets are pressure-tested against audience delivery, fill rates, and shifting demand across linear vs. streaming inventory. Even strong interest can pause when pacing changes or budgets reallocate to new packages and priorities.
Measurement and attribution skepticism
Buyers are constantly asked to prove performance across devices, walled gardens, and competing measurement standards. If you can't connect your value to outcomes they can defend internally, deals become "nice to have" and get deprioritized.
Brand safety and rights sensitivities
Media teams protect brand integrity, content rights, and advertiser trust—especially when data, targeting, or user-level workflows are involved. One unclear claim or risky integration assumption can shut down conversations quickly.
How We Generate Leads for Media & Broadcasting
SalesHive combines media-specific targeting, smart personalization, and multi-channel outbound to reach revenue owners and consistently convert conversations into qualified meetings—without locking you into an annual contract.
Media-specific list building
We build targeted lists that separate linear vs. streaming responsibilities and pinpoint who owns monetization, distribution, and revenue operations. That means fewer dead ends, cleaner routing, and more conversations with true budget holders.
Learn MorePersonalized email outreach
We craft messaging that speaks directly to the realities of ad inventory, sponsorship packaging, programmatic enablement, and audience strategy. Using AI-assisted personalization, we scale relevance across many accounts without sounding templated.
Learn MoreCold calling that converts
Our callers use concise talk tracks designed for busy ad sales and operations leaders, with tight discovery to qualify quickly. We follow up with structured voicemail and email sequences to keep deals moving through gatekeepers and busy seasons.
Learn MoreOutbound performance optimization
We track deliverability, engagement, and meeting outcomes so messaging and targeting improve every week—not every quarter. You get visibility into what's working by segment (broadcast vs. streaming, ad sales vs. ad ops) and can scale the winners fast.
Learn MoreFrequently Asked Questions
Media teams often freeze new vendor conversations during upfront negotiations and quarterly pacing, so timing is everything. We align outreach to the buyer’s planning calendar—building pipeline ahead of upfront season (often late spring through summer) and leaning on shorter, problem-specific angles during in-flight periods when teams are focused on delivery, makegoods, and yield. Our multi-touch sequences keep you present without being noisy, so you’re the “easy yes” when budgets reopen.
Linear ad sales, streaming/CTV monetization, programmatic, and ad operations frequently run parallel motions with different KPIs and tool stacks. We build lists that separate ownership (e.g., ad sales leadership vs. programmatic/CTV monetization vs. ad ops/revenue strategy vs. distribution/carriage) and then tailor messaging to each persona’s goals and constraints. This reduces “looks good, but ops says no” stalls by creating stakeholder alignment earlier in the process.
Buying decisions are heavily influenced by volatile revenue conditions (ratings, fill, CPM pressure, and shifting spend between linear and streaming), which can pause deals even after strong interest. Approvals also slow down due to brand safety, rights constraints, and data usage sensitivity—one unclear integration assumption can derail momentum. On top of that, many organizations require formal RFPs, vendor onboarding, and security reviews before moving forward.
We write outreach that speaks directly to how media teams make money—inventory packaging, programmatic enablement, measurement, and workflow realities—rather than generic “increase revenue” language. Our AI-powered platform with eMod personalization helps us tailor emails at scale using relevant triggers (platform mix, monetization model, audience/data initiatives) while keeping copy natural. We also run structured follow-ups that match the seasonality of the business so prospects don’t go cold between planning cycles.
On calls, we qualify for the non-negotiables early—data access and usage terms, brand safety requirements, measurement expectations, and realistic integration scope—so meetings aren’t wasted on “not possible here” scenarios. We use concise talk tracks designed for revenue owners and operators, then route meetings to the right stakeholder group (ad sales, ad ops, programmatic, distribution) based on the use case. If a prospect is RFP-driven, we position the meeting as a pre-RFP discovery step to influence requirements and shorten the path to evaluation.
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