Industrial & Supply Chain Lead Generation for Wholesale Distribution Companies

We build territory- and branch-aware account maps, then enrich multiple stakeholders per account so you can multi-thread (procurement, ops, sales leaders, and IT). Our SDRs use calling to confirm who owns the relationship by region and who influences vendor approvals, credit setup, and contract pricing. This reduces “dead-end” outreach to generic inboxes or the wrong branch contact.

We position beyond unit cost by leading with outcomes distributors care about—quoting speed, service levels, inventory availability, lead-time stability, substitutions, and ordering compatibility (portal/EDI). We also add early qualification questions so meetings are reserved for accounts that match your operational capabilities and customer fit. When a prospect truly needs pricing, we route it into a structured next step (discovery + requirements) instead of an endless back-and-forth quote loop.

Segment your outbound by product category/line card and buyer use case (new supplier evaluation, wallet-share expansion, new location rollout, or service coverage gaps) rather than sending one generic pitch. Use a consistent multi-touch cadence that combines email with live calling, since distribution relationships still rely heavily on phone conversations. The strongest campaigns also qualify for operational requirements early (delivery lanes, minimums, returns, EDI/portal needs) so reps don’t waste cycles on accounts that can’t be served.

We combine list building, SKU- and workflow-aware email outreach, and cold calling to book meetings with the right stakeholders across branches and territories. Our SDRs are trained to speak distribution realities like RFQs, contract pricing, lead times, substitutions, and service-level expectations, so conversations stay credible and relevant. We also use AI-powered personalization and performance reporting to continuously improve messaging by persona, segment, and offer—on flexible month-to-month terms.