An email Opt-Out Link is a link within an email that allows the recipient to unsubscribe from future email communications. The opt-out link should be included in every email sent…

Email openers are the first few lines of an email message. They’re what get your email recipients to actually read what you have to say. So, it’s important that email…

Open-to-Reply email is an email that includes clickable links to email the sender back. This type of email is useful for businesses or organizations that want to encourage customers or…

An open tracking pixel is a transparent image placed in an email that can be used to track whether or not the email has been opened. email providers can insert…

Open tracking is a method for email marketers to track whether their email has been opened by the recipient. This can be done by embedding a small image in the…

Email open rate is the percentage of people who open an email out of the total number of people who receive it. The open rate is a good way to…